Mark Bamforth, President and CEO of Arranta Bio, is featured on the cover of the Pharma’s Almanac Q1 Edition. It's our biggest issue ever and celebrates our Silver Jubilee.
That’s Nice Launches New Website
March 16, 2020
That’s Nice launches a new website in celebration of our 25-year anniversary, while we are managing a global lockdown for our customer's communication. Watch the short 2-minute video online, and look forward to what’s possible.
Recreating History
March 13, 2020
Lucas and the creative team did a great job of shooting the background plate on our new Silver Jubilee campaign, recreating a bygone era through artifacts.
Silver Jubilee Sign Off
February 28, 2020
After sourcing all over for historical items for the Silver Jubilee video we came across a 100-year-old leather case - there's nothing like authentic!
Orange Is the New Black
February 25, 2020
The orange Orbea Carbon Fiber gravel cycle meets the orange Lamborghini Carbon Fiber beast - pick which one you want to ride to work.
The Glorious Freedom Tower
February 10, 2020
Nigel stops for a quick meeting down at Wall Street and captures a few snaps at the memorial downtown district with the Freedom Tower in the background.
Shooting in the Snow
February 8, 2020
It's cold and about to snow - the NicePassion team are in the elements, filming the final section of the Silver Jubilee.
Shooting Silver Jubilee at 4am
February 8, 2020
Lucas Visser takes a ride on Nigel's son, Luke Walker’s, bicycle as the team shoots a segment of the Silver Jubilee video that's meant to indicate speed and fast motion. The team is armed with a GoPro, night light and children's bikes. Also worth mentioning - it's 4.00 am and it's cold.
NYC Hudson Yards Vessel
February 5, 2020
Brian Pierce and Lucas Visser are back on the case scouting the second stage of the Silver Jubilee video. Pictured here, the team has just arrived at the Hudson Yards Vessel.
Relaxing After a Successful Shoot
February 1, 2020
Cleveland was amazing, thank you to our friends in the city for making the stay pleasurable! To celebrate, Brian Pierce, Lucas Visser and Nigel Walker enjoy a long drink of sparkling water at an English Bar at in the Cleveland airport,
Setting Up the Shoot in Cleveland
January 31, 2020
Brian Pierce and Lucas Visser are working in extremely cold conditions! They're pictured here, setting up the equipment in -10 degrees (in an unheated warehouse) in Cleveland setting up the shoot to capture the first creative direction.
Inside a 100-Year Old Warehouse
January 31, 2020
The opening scene location is found! It's a 100+-year-old warehouse with some fabulous old mixers and a brick backdrop.
Industrial Might
January 31, 2020
Cleveland welcomes That’s Nice for our video shoot, where we will film the beginning of our Silver Jubilee video and transport the viewer back to the industrial age.
Location Selection - Steel Mill in Cleveland
January 30, 2020
Lucas travels to Cleveland to find the best location for the Silver Jubilee and selects a 100-year-old manufacturing facility that showcases our early beginnings to ground the start of the video.
Scouting the Vessel
January 28, 2020
Account Executive and photographer Lucas Visser has been trouping all over the Northeast scouting the perfect locations for the That's Nice 25th anniversary Silver Jubilee video. One location Lucas (who is pictured here) found is the Hudson Yards Vessel.
In With the New and Out With the Old
January 21, 2020
The 2017 glitter SV Roadster is parked behind the new 2020 orange SVJ Roadster, which has just arrived. The SV was Nigel's favorite Lamborghini over the past 11 years.