Our History

Celebrating 23 Years of Strategic Marketing in Life Sciences

Founded in 1995, That’s Nice has grown into a full-service agency committed to driving value for clients within the life sciences. With innovation at the foundation of everything we do, we continuously evolve with our clients to ensure effective, progressive brand representation in an industry that is ever-changing.

Our journey has been one of deep learning and continued growth, resulting in a cultivated knowledge base that has fueled our capabilities as a science agency. As we reflect on the past, we look forward to creating new value for our clients for decades to come.

Nigel Walker

Managing Director
+1 212 366 4455

Timeline

That’s Nice LLC was established as a full-service strategic marketing agency on May 15, 1995.

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Our first client was the New York City Economic Development Corp., developing waterfront signage that is still in use today.

 

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Worked on our first pharmaceutical chemicals project for Allied Signal and attended our first pharma trade show, Informex, in Nashville, TN.

 

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Established our headquarters in New York, a hub for global travel and commerce.

 

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Started a new office in St. Albans, England on September 10, 2001. We tried again in 2009, opening an office in London, and opened a Central London office in 2017.

 

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Developed our current logo using the Caslon 540 font, which was designed in the 17th century by the first major British type founder, William Caslon.

 

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Nice Gift LLC started with a goal to service our event customers with quality promotions. The entity was rolled back into That's Nice LLC in 2015.

 

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Nice Exhibit established as a dedicated business unit. The integrated marketing services for the exhibit scene is still 50% of our collective sales.

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Nice Dwelling was created to buy corporate real estate and to house our growing staff in NYC. This business was sold in 2013.

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That’s Nice doubled in size, necessitating a move to its current headquarters in the Flatiron district of New York City.

 

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That’s Nice published the book Established, highlighting our approach to successful marketing.

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Nice Insight LLC was started to develop a dedicated research business. This is now the research and publishing platform that houses Pharma's Almanac, which was started in 2015. Nice Insight LLC was rolled back into That's Nice LLC in 2015.

 

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Established Pharma's Almanac as a content community for Nice Insight.

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First issue of Pharma’s Almanac published in Q4 2015, providing in-depth commentary and analysis on global pharmaceutical supply chain trends.

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That’s Nice celebrated 20 years of research-driven strategic marketing in the life sciences with our 20th Anniversary Chrome Campaign.

 

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Completed our 18,000th project.

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The 250th employee started at That’s Nice.

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Published 1 million thought leadership words over 12 months.

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Experienced record sales during 12-month annual period, with record net profit

 

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The average age of That’s Nice staff is now 42 years old, with 20 years of post-academic experience.

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That’s Nice works with its 600th pharma / chemical customer since start of the company.

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That’s Nice embarks on the Road to BIO, a 4,000+ mile journey from Boston to BIO International in San Diego, paralleling the journey from drug discovery to commercial launch.