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Visiting MilliporeSigma
Emilee Kudla,
Project Coordinator and Guy Tiene, Business Director, Partner are pictured after a meeting at
MilliporeSigma, in this photo taken by Wei Gao, Accounts Director, Partner.
En Route to Boston
Wei Gao and Guy Tiene are
heading up Boston for an important meeting.
The Next That's Nice Lambo
The next That’s Nice Lamborghini has been ordered! The SUV (Urus) was spiced this weekend with a simple royal blue and black shinny trim finish, signature orange brakes, and interior trim. The new Lamborghini should be ready for delivery in September this year.
Caffeine and Carburetors
Caffeine and Carburetors had an event in New Canaan, CT this weekend. Luke Walker turned up and picked out his favorite car out of the 1000+ on display.
New Lambo
The beautiful new Lamborghini Urus, picked up by one of our new clients this weekend at Manhattan Motors. Lamborghini proves that Italian design and German engineering are a perfect combination.
Birthday Winner
Luke Walker is a winner! He hit the 1000 ticket level at a weekend away 10th birthday bash.
Private Plane
Nigel Walker take his first charter flight in the US - fancy!
From the Sound Booth
The team headed to Buttons Sound Studio yesterday to record some final voiceover segments for our upcoming Road to BIO film. Strategy Director Mark Allen (pictured) struggled ever-so-slightly with his lines before passing the baton to Eugene Hsiu who, we’re told, nailed his three words.
Have You Seen Our GoPro?
After losing a GoPro on I-684 somewhere between Connecticut and New York, the Lambo crew took a pause to take inventory (one down, five left intact), download and change batteries before taking a cruise through Times Square in Manhattan.
Shooting with the Lambo
We always have to take advantage when our Director of Digital Capture Brian Pierce is in town. Following a long day of shooting at the office
on Thursday
, Brian, along with fellow ‘Nice’ photographer Lucas Visser, orchestrated a Lamborghini photo shoot with Nigel Walker in Connecticut.
Road to BIO Redux
It’s been 12 months since our Road to BIO trek across America as we begin to plan the next journey, which will involve four characters from the That’s Nice network. Stay tuned over the next 12-24 months for details on our upcoming traveling campaign.
Lookout for the Lambo
Will the chrome and glitter Lambo make an appearance at BIO on June 4th in Boston? No promises, but we’d be on the lookout…
On the Road to BIO
Twelve months ago, seven young men embarked on a journey of a lifetime from Boston to San Diego for BIO 2017. We take a look back at our best moments in this video short, accessible via the following link:
www.pharmasalmanac.com/articles/road-to-bio-coming-soon-to-your-screen
.
Master of the Road
The Bugatti Chiron Sport made its US debut at the New York International Auto Show in New York City this week. Boasting a W16 engine block, the Chiron Sport produces a staggering, record-breaking 1,500 horsepower. At $3.8 million fully loaded, our resident automotive authorities report that this car is indeed ‘master of the road.’
Aspirational Autos
While attending the New York International Auto Show on Thursday, That’s Nice managing director and Lamborghini aficionado, Nigel Walker, came face to face with the Lamborghini Centenario, a commemorative ode to the brand’s founder retailing at a cool $4 million dollars. Maybe next time, Nigel.
New York Auto Show 2018
That’s Nice founding partners Nigel Walker and Mark Allen and attended the New York International Auto Show yesterday as guests of Lamborghini corporate. This time last year, the agency was in full prep mode for our Road to BIO ‘speed-to-market’ campaign, which was sponsored in part by Lamborghini.
Revisiting the Road to BIO
It’s been five months to the day since the Road to BIO wrapped. For Nigel and the team, returning to San Diego for AAPS brought back warm memories from the summer of 2017, and an adventure that will not be forgotten. Pictured here is the Road to BIO photoshoot team.
100-100-100
That's Nice is going on the journey of a lifetime in just 100 days! The team will visit 100 countries in this time frame, talking with 100 organizations on the topic of pharma. Our 100-100-100 trip will kick off in preparation of next year's CPhI, or the Road to CPhI. We can't wait to bring your brand around the world with us!
A Look Back
The Road to BIO film shoot has wrapped and is now in post-production. We can't wait to see the final product!
In the Studio
Wei Gao, Director of Accounts, and Mark Allen, Director of Strategy, headed to the studio to record the voiceover for the Road to BIO story, which will be released in full on the
Pharmasalmanac.com
Behind the Scenes
Wei Gao, Accounts Director and Mark Allen, Director of Strategy are pictured in Nigel's kitchen planning out the Road to BIO recap shoot.
Road to BIO Proofed
The Road to BIO story, chronicling the That's Nice team's journey across the country in a Lamborghini (and an RV) is officially proofed. You'll be able to read the story in full by visiting
PharmasAlmanac.com.
Guess What's Next...
Stay tuned for what Nigel and the team are thinking up next! Hint, it tops even the Road to BIO!
Road to BIO Wrap-up Video
The R2B team is reliving their adventures on camera. We can't wait to see how the wrap-up shoot turns out!
Road to BIO..in New York
The R2B team are reuniting in New York to reflect on their amazing adventure across the US. The question on everyone's mind is...will Steve bring his wife? Read More >
A Lamborghini Story
Nigel Walker's Road to BIO story is featured on Lamborghini's website today! Read about the journey by clicking through here.
Teen Lambo Dreams
Nigel's Road to BIO journey didn't just happen overnight. Learn about what got him to go on the road in a Lamborghini Aventador on Lamborghini.com by following the link here.
New Nice Design Case Study – Road to BIO
That’s Nice recently completed a 12-state trek across America for BIO 2017, speaking with several life science sponsors about their individual journeys to BIO. Read all about the discoveries we made and the people we met on the Road to BIO. View case study. >
A Lambo Drives Into a Van
The Lamborghini Aventador Roadster was more than just our ride from NY to California – it was our mascot! Luckily, the Lambo will make its return soon enough. To make sure it arrives safely back to us (without a R2B part two) we drove it into a van going cross-country.
Busy after BIO
BIO International may be over, but our work is just beginning. A special thank you to everyone who followed us along the way. Don't worry if you missed it – you can click here
to relive the journey anytime!
Enter the Convention Center
That's Nice has officially made it to BIO International. We are so happy to finally reach San Diego and complete the Road to BIO!
Arrival
We made it! The That's Nice staff traveling on the Road to BIO have reached their final destination – BIO International in San Diego, California. You can see us – and our trusted Lambo at the convention center at Booth 1019. See you there!
Catching the Breeze
The That's Nice Team catch the breeze by windmills along the Road to BIO. The finish line is within sight!
Ocotillo Trading Post
Our sleek chrome Lamborghini looks like a spaceship in front of the Ocotillo Trading Post in Ocotillo, California.
Gift Shop
It's amazing what the team has come across along the
Road to BIO! Case in point, these amazing souvenirs that remind us of the Day of the Dead, spotted along the desert route of New Mexico.
Steak Dinner
The team eats a steak dinner at a charity event, as the Lamborghini hits the 5,000 mile mark.
In the Desert
The Lamborghini is a great toy! This guy had a blast with the car en route between Arizona and New Mexico.
The Famous Garven Store
Whether you're arriving by horse, car or Lamborghini Avendator, the famous Garven store has you covered!
Wilcox, Arizona
The sun goes down in Wilcox, Arizona as the team edges closer to their ultimate destination on the Road to BIO.
New Mexico
The team has reached New Mexico!
Homecoming Queen
The homecoming queen of El Paso, Texas strikes a pose in front of the Lamborghini Aventador.
We Love El Paso
The team refuels at the Coffee Box in El Paso, Texas.
El Paso Souvenir
Managing Director, Nigel Walker, poses in front of some ornate leather belts while on a stopover in El Paso.
Cowboy Cookout
The team joined an old fashioned cowboy cookout while traveling through the Southwest.
Texas in Turquoise
The Lamborghini Aventador is parked in front of Turquoise in Texas.
Lamborghini Houston
The That's Nice team has made their way through Texas, stopping at Lamborghini Houston.
Houston Graffiti
As the That's Nice staff makes their way further along the Road to BIO, the perfect photo-op arises in Houston, TX.
Lambo in Texas
The Lamborghini Aventador shines on a ranch deep in the heart of Texas!
Off to the Races
The TN team enjoys a morning swim race, with Director of Digital Capture, Brian Pierce taking the lead. Next stop on the Road to BIO? Houston, Texas here we come!
Mississippi Museum
The Lamborghini is pictured at the foot of the
Mississippi Museum, as the That's Nice staff continues their journey through the south along the Road to BIO.
Cannons and the Lamborghini
Our head-turning
Lamborghini Avendator is pictured in historic
Vicksburg, Mississippi among the cannons.
Inside Jackson, Mississippi
Govindra Singh, Market Research Manager, smiles while in line for a quick bite along the
Road to BIO.
Welcome to Jackson
The That's Nice staff on the
Road to BIO arrived in Jackson at
10pm last night, completing Day 6 of the journey across the country.
Southern Heat
The thermometer is surging in Alabama, where the That's Nice staff are experiencing 100-degree temperatures!
Pierce & Pierce
Brian Pierce, Director of Digital Capture, poses next to a Pierce Four, circa 1910 at the Barber Vintage Motorsport Museum in Alabama.
Top of the RV
Brian Pierce, Director of Digital Capture, poses on top of the RV on this sunny day in Alabama.
Sweet Home Alabama
The That's Nice staff journeying on the Road to BIO has crossed state lines into Alabama. They've come a long way from NY in under a week!
Barber Vintage Motorsport Museum
The lambo is pictured in front of the Barber Vintage Motorsport Museum, located in Birmingham, Alabama and a stop along the way on the Road to BIO!
Best in Class Cars
The Lamborghini enjoys some welcomed company, parked alongside a Rolls Royce at the
Omni Hotel in Atlanta. Join us on the ROAD to Bio – you never know who or what will turn up – here >
Bound for Chucktown
The Road to BIO kicks off its tour of the Deep South in the port city of Charleston, South Carolina, widely known as one of America's most hospitable cities. Pictured here are Albert Bruan, That's Nice Business Logistics Manager, and Brian Pierce, That's Nice Director of Digital Capture
Speedway to Market
With a theme of speed to market, the opportunity to stop by the Bristol Motor Speedway for that meet-up was too good to miss. Nobody in biopharmaceuticals likes to go round the track too many times, but when you have a Lamborghini, there’s a great temptation
.
Pit Stop in Old Dominion
Our glitter-wrapped Aventador has sparked a lot of conversation on the Road to BIO, but it was par for the course for the pros at Lamborghini Sterling in Virginia as we pulled in for a safety check. And it's a good thing we did - turns out we were in need of a service!
British Comfort Food on the Road to BIO
Day 1 of the Road to BIO ended with a welcome visit to our friends at
Tea & Sympathy
who kindly fed our hungry road trip crew a British fish’n’chip supper from their authentic takeout,
A Salt & Battery
.
Rounding out Week One
The Road to BIO team is in full force as they make their way through the Northeast Corridor on their journey toward BIO 2017 in San Diego. Join us at
www.pharmasalmanac.com
.
Lights, Camera, Action
The crew sets up in Cambridge Massachusetts, preparing for the very first interview captured on the Road to BIO. Follow our journey every step of the way, here>
Inside the RV
The RV, support vehicle for the team not riding in the Lamborghini, has officially been picked up. Our team is about to go on the Road to BIO. Follow along on
pharmasalmanac.com
Orange Wheels
The wheels to the official Road to BIO vehicle, the Lamborghini Aventador, have been sprayed with our signature orange.
Game Face
Our Lamborghini Aventador is nearly ready for the Road to BIO, complete with its new glitter chrome wrap. We hit the road
tomorrow
, and can't wait to see you along the ride! Tune into Pharmasalmanac.com for of-the-minute updates.
Play the Road to BIO Board Game
Are you ready to start your own Road to BIO Challenge? Now's your chance to play the Road to BIO board game using our official roadmap! Be sure to enter your best guestimate for a chance to win an iPad Pro here>
Flat Tire on the Road to… CPhI NA
Nigel Walker, Managing Director, and RJ Palermo, Director of Client Services, managed the unfortunate incident, which happened less than 100 miles from our NYC headquarters. This does not bode well for our upcoming 4,000+ mile journey to BIO 2017.
How many times do you think we’ll have to pull out the jack? Take the Road to BIO Challenge to render a guess.
Spare Tires
The That's Nice team is preparing for our fast-approaching Road to BIO cross-country journey. We won't let anything stop us, let alone a flat tire! The team will drive with four spare tires--which have just arrived today–to get us through the trip.
Gearing Up For the Roadtrip
With just weeks remaining until the TN team heads out west in a custom Lamborghini Aventador, this inspiring story of the open road and risking it all caught Managing Director Nigel Walker's attention. Read how one man decided to change his life and drive across the country in a Lamborghini
here and stay tuned for updates of our June journey to BIO International!
Upstate New York
Managing Director, Nigel Walker, and Accounts Director, Partner, Wei Gao went on a day road trip to upstate New York for a client meeting. They are both anticipating this summer's Journey to Bio, which will be a road trip all the way across the country.
Where Were You In '92?
Nigel Walker, Managing Director, is pictured here in this throwback from 1992, the year he first arrived in the US. He has been meaning to go on a trip across the country ever since!
Test Drive
Wei Gao, Accounts Director, checks out our signature Lamborghini, ready to take it for a spin right outside our office!
Roadtrip Ready
Select That's Nice staff led by Managing Director Nigel Walker, will be embarking on a roadtrip to BIO International this June. The Lamborghini Aventador SV Roadster, in orange, will take staff across the USA this summer.
In Philadelphia
Nigel Walker and Guy Tiene were in the city of brotherly love for a meeting, earlier this week. The duo made sure to enjoy the downtown area before heading back to New York.
