Lamborghini SVJ Roadster
April 29, 2019
Lamborghini SVJ Roadster, v12, 770 hp is in pre-order status. With a larger car production run, we hope one of the 900 will arrive at That’s Nice in Spring 2020.
Ballon Riding in Hertfordshire
April 23, 2019
Nigel Walker captures balloon riding in the country side of Hertfordshire, England, a growing popular sport for the weekends.
Visiting MilliporeSigma
April 16, 2019
Emilee Kudla, Project Coordinator and Guy Tiene, Business Director, Partner are pictured after a meeting at MilliporeSigma, in this photo taken by Wei Gao, Accounts Director, Partner.
En Route to Boston
April 16, 2019
Wei Gao and Guy Tiene are heading up Boston for an important meeting.
The Next That's Nice Lambo
April 15, 2019
The next That’s Nice Lamborghini has been ordered! The SUV (Urus) was spiced this weekend with a simple royal blue and black shinny trim finish, signature orange brakes, and interior trim. The new Lamborghini should be ready for delivery in September this year.
Caffeine and Carburetors
April 15, 2019
Caffeine and Carburetors had an event in New Canaan, CT this weekend. Luke Walker turned up and picked out his favorite car out of the 1000+ on display.
New Lambo
April 8, 2019
The beautiful new Lamborghini Urus, picked up by one of our new clients this weekend at Manhattan Motors. Lamborghini proves that Italian design and German engineering are a perfect combination.
Birthday Winner
April 1, 2019
Luke Walker is a winner! He hit the 1000 ticket level at a weekend away 10th birthday bash.
Private Plane
March 25, 2019
Nigel Walker take his first charter flight in the US - fancy!
From the Sound Booth
February 26, 2019
The team headed to Buttons Sound Studio yesterday to record some final voiceover segments for our upcoming Road to BIO film. Strategy Director Mark Allen (pictured) struggled ever-so-slightly with his lines before passing the baton to Eugene Hsiu who, we’re told, nailed his three words.
Have You Seen Our GoPro?
August 13, 2018
After losing a GoPro on I-684 somewhere between Connecticut and New York, the Lambo crew took a pause to take inventory (one down, five left intact), download and change batteries before taking a cruise through Times Square in Manhattan.
Shooting with the Lambo
August 13, 2018
We always have to take advantage when our Director of Digital Capture Brian Pierce is in town. Following a long day of shooting at the office on Thursday, Brian, along with fellow ‘Nice’ photographer Lucas Visser, orchestrated a Lamborghini photo shoot with Nigel Walker in Connecticut.
Road to BIO Redux
August 1, 2018
It’s been 12 months since our Road to BIO trek across America as we begin to plan the next journey, which will involve four characters from the That’s Nice network. Stay tuned over the next 12-24 months for details on our upcoming traveling campaign.
Lookout for the Lambo
June 4, 2018
Will the chrome and glitter Lambo make an appearance at BIO on June 4th in Boston? No promises, but we’d be on the lookout…
On the Road to BIO
June 4, 2018
Twelve months ago, seven young men embarked on a journey of a lifetime from Boston to San Diego for BIO 2017. We take a look back at our best moments in this video short, accessible via the following link: www.pharmasalmanac.com/articles/road-to-bio-coming-soon-to-your-screen.
Master of the Road
March 30, 2018
The Bugatti Chiron Sport made its US debut at the New York International Auto Show in New York City this week. Boasting a W16 engine block, the Chiron Sport produces a staggering, record-breaking 1,500 horsepower. At $3.8 million fully loaded, our resident automotive authorities report that this car is indeed ‘master of the road.’
Aspirational Autos
March 30, 2018
While attending the New York International Auto Show on Thursday, That’s Nice managing director and Lamborghini aficionado, Nigel Walker, came face to face with the Lamborghini Centenario, a commemorative ode to the brand’s founder retailing at a cool $4 million dollars. Maybe next time, Nigel.
New York Auto Show 2018
March 30, 2018
That’s Nice founding partners Nigel Walker and Mark Allen and attended the New York International Auto Show yesterday as guests of Lamborghini corporate. This time last year, the agency was in full prep mode for our Road to BIO ‘speed-to-market’ campaign, which was sponsored in part by Lamborghini.
Revisiting the Road to BIO
November 19, 2017
It’s been five months to the day since the Road to BIO wrapped. For Nigel and the team, returning to San Diego for AAPS brought back warm memories from the summer of 2017, and an adventure that will not be forgotten. Pictured here is the Road to BIO photoshoot team.
100-100-100
October 23, 2017
That's Nice is going on the journey of a lifetime in just 100 days! The team will visit 100 countries in this time frame, talking with 100 organizations on the topic of pharma. Our 100-100-100 trip will kick off in preparation of next year's CPhI, or the Road to CPhI. We can't wait to bring your brand around the world with us!
A Look Back
October 16, 2017
The Road to BIO film shoot has wrapped and is now in post-production. We can't wait to see the final product!
In the Studio
October 11, 2017
Wei Gao, Director of Accounts, and Mark Allen, Director of Strategy, headed to the studio to record the voiceover for the Road to BIO story, which will be released in full on the Pharmasalmanac.com
Behind the Scenes
September 28, 2017
Wei Gao, Accounts Director and Mark Allen, Director of Strategy are pictured in Nigel's kitchen planning out the Road to BIO recap shoot.
Road to BIO Proofed
September 27, 2017
The Road to BIO story, chronicling the That's Nice team's journey across the country in a Lamborghini (and an RV) is officially proofed. You'll be able to read the story in full by visiting PharmasAlmanac.com.
Guess What's Next...
September 22, 2017
Stay tuned for what Nigel and the team are thinking up next! Hint, it tops even the Road to BIO!
Road to BIO Wrap-up Video
September 22, 2017
The R2B team is reliving their adventures on camera. We can't wait to see how the wrap-up shoot turns out!
Road to BIO..in New York
September 15, 2017
The R2B team are reuniting in New York to reflect on their amazing adventure across the US. The question on everyone's mind is...will Steve bring his wife? Read More >
A Lamborghini Story
August 10, 2017
Nigel Walker's Road to BIO story is featured on Lamborghini's website today! Read about the journey by clicking through here.
Teen Lambo Dreams
August 10, 2017
Nigel's Road to BIO journey didn't just happen overnight. Learn about what got him to go on the road in a Lamborghini Aventador on Lamborghini.com by following the link here.
New Nice Design Case Study – Road to BIO
July 21, 2017
That’s Nice recently completed a 12-state trek across America for BIO 2017, speaking with several life science sponsors about their individual journeys to BIO. Read all about the discoveries we made and the people we met on the Road to BIO. View case study. >
A Lambo Drives Into a Van
June 28, 2017
The Lamborghini Aventador Roadster was more than just our ride from NY to California – it was our mascot! Luckily, the Lambo will make its return soon enough. To make sure it arrives safely back to us (without a R2B part two) we drove it into a van going cross-country.
Busy after BIO
June 26, 2017
BIO International may be over, but our work is just beginning. A special thank you to everyone who followed us along the way. Don't worry if you missed it – you can click here to relive the journey anytime!
Enter the Convention Center
June 19, 2017
That's Nice has officially made it to BIO International. We are so happy to finally reach San Diego and complete the Road to BIO!
Arrival
June 19, 2017
We made it! The That's Nice staff traveling on the Road to BIO have reached their final destination – BIO International in San Diego, California. You can see us – and our trusted Lambo at the convention center at Booth 1019. See you there!
Catching the Breeze
June 19, 2017
The That's Nice Team catch the breeze by windmills along the Road to BIO. The finish line is within sight!
Ocotillo Trading Post
June 19, 2017
Our sleek chrome Lamborghini looks like a spaceship in front of the Ocotillo Trading Post in Ocotillo, California.
Camera Time
June 19, 2017
Director of Digital Capture, Brian Pierce, poses among dinosaurs on the Road to BIO!
Gift Shop
June 19, 2017
It's amazing what the team has come across along the Road to BIO! Case in point, these amazing souvenirs that remind us of the Day of the Dead, spotted along the desert route of New Mexico.
Steak Dinner
June 19, 2017
The team eats a steak dinner at a charity event, as the Lamborghini hits the 5,000 mile mark.
In the Desert
June 19, 2017
The Lamborghini is a great toy! This guy had a blast with the car en route between Arizona and New Mexico.
The Famous Garven Store
June 19, 2017
Whether you're arriving by horse, car or Lamborghini Avendator, the famous Garven store has you covered!
Wilcox, Arizona
June 19, 2017
The sun goes down in Wilcox, Arizona as the team edges closer to their ultimate destination on the Road to BIO.
Back on the Road
June 19, 2017
It's the home stretch, and the That's Nice Road to BIO team is back on the road.
New Mexico
June 19, 2017
The team has reached New Mexico!
Homecoming Queen
June 19, 2017
The homecoming queen of El Paso, Texas strikes a pose in front of the Lamborghini Aventador.
We Love El Paso
June 19, 2017
The team refuels at the Coffee Box in El Paso, Texas.
El Paso Souvenir
June 19, 2017
Managing Director, Nigel Walker, poses in front of some ornate leather belts while on a stopover in El Paso.
Cowboy Cookout
June 18, 2017
The team joined an old fashioned cowboy cookout while traveling through the Southwest.
Texas in Turquoise
June 18, 2017
The Lamborghini Aventador is parked in front of Turquoise in Texas.
Lamborghini Houston
June 18, 2017
The That's Nice team has made their way through Texas, stopping at Lamborghini Houston.