That's Nice is home to a wide range of strategists and creatives contributing to the services we provide clients. They are located around the world and are the heartbeat of what we deliver.
Partner-level staff at That’s Nice have the most experience among our personnel. Alongside founders, our partners have a minimum of 10 years of experience with the company and knowing the life sciences markets and our clients.
Our Director-level staff reflect our efforts to promote from within. This group leads areas of the business or teams that serve clients, and either have strong experience with us or have come in with a great experience level that brings value.
Manager and Executive-level staff represent another tier in our organizational structure. These are the up and comers who are continuing to build their experience level and are typically driving value every day on our client accounts.
That’s Nice would not be the service provider it is without our freelance staff. In many cases, they have worked with us for many years – some more than 20 and almost our entire history. Their value is typically their unique, specialized skill sets.
Having served life sciences for 30 years, we have an enormous range of contacts and consultants. This enables us to bring in relevant expertise and unmatched knowledge when needed on client projects, especially in our consulting work.
There are a few companies providing specialized services who have worked with us for so long, they are like a seamless extension of That’s Nice. This creates an efficient model for clients but one that still fosters the requisite level of trust.
Nigel Walker
With 39 years of experience in entrepreneurial business management, sales and brand marketing, and 29 years in the pharma market, Nigel harnesses the capabilities of That’s Nice to help companies research future trends, communicate their marketing vision, and achieve business growth goals. He earned a bachelor's degree with honors from London College.
Mark Allen
With over 30 years of marketing experience, Mark’s role involves the development of brand strategies and messaging platforms to meet business objectives for clients, based on market research. He has 29 years of experience in life science markets and interviews hundreds of business leaders, executives, scientists and buyers as the basis of strategy. Mark graduated from the London School of Journalism and received distinctions while studying marketing strategy and branding at New York University.
Young Tae
Young is responsible for developing and managing visual brands for clients to support their business and strategic goals. She works closely with the strategy team and leads teams of designers, illustrators, animators and other specialists to bring brands and integrated marketing materials to life. Young has nearly 23 years of experience working on brand-focused marketing and 20 years of accumulated knowledge in the pharmaceutical market. She received a four-year, full tuition scholarship to the Cooper Union for the Advancement of Science and Art in New York City.
Benjamin Cappiello
Ben Cappiello serves as Chief Business Officer at That’s Nice, where he leads commercial strategy, partnerships, and growth initiatives across the firm’s marketing, media, and research platforms. With experience as an operator, entrepreneur, and investor in the life sciences ecosystem, Ben brings a strategic perspective on how companies build, scale, and communicate value in highly technical markets. Ben holds a Bachelor of Science in Biomedical Engineering from Tulane University.
To Be Announced
That’s Nice recently welcomed a new Chief Revenue Officer to lead the firm’s global revenue strategy and support the continued expansion of its marketing, media, and research platforms across the life sciences industry. In this role, the CRO is responsible for driving commercial growth, strengthening client partnerships, and aligning business development efforts across That’s Nice, Pharma’s Almanac, and Nice Insight. With decades of experience building and scaling revenue organizations, the CRO brings deep expertise in strategic sales leadership, market development, and long-term client engagement within complex, knowledge-driven industries. A formal introduction will be announced soon.
David Alvaro, Ph.D.
David is responsible for directing and generating industry, scientific and research-based content, including client-owned strategic content on the Pharma’s Almanac content enterprise and has been with That's Nice for 6 years. David draws on the firm’s expansive research and data resources to develop rich scientific content relevant to the current market. Before joining That’s Nice, David served as a scientific editor for the multidisciplinary scientific journal Annals of the New York Academy of Sciences. He received a B.A. in biology from New York University and a Ph.D. in genetics and development from Columbia University.
Aidan Bouchelle
Aidan Bouchelle, Digital Marketing Director, leads digital marketing strategy and operations across That’s Nice and its client portfolio, driving growth through data, technology, and creative performance. He oversees campaign strategy, digital platform optimization, and marketing automation initiatives that connect life sciences companies with their target audiences in measurable, impactful ways, ensuring clients benefit from seamless digital ecosystems that enhance engagement and ROI. Aidan holds a Bachelor of Science in Management and Marketing from Keuka College.
Wei Gao
With 16 years of experience at That’s Nice, Wei oversees company operations, manages all client relationships and maximizes the efforts of the firm’s multidisciplinary teams to deliver exceedingly high-quality work. Wei has spent his entire career in marketing, with a specialized focus in the pharmaceutical sector. He has a degree in communications from Southern Connecticut State University and is fluent in Chinese and Japanese.
Melissa Rojanapongpun
With over 12 years of graphic design experience—including six years at That’s Nice—Melissa is a creative leader dedicated to crafting compelling visual narratives. Her expertise spans branding, digital and print design, and user experience, ensuring every project is both visually striking and strategically effective. Passionate about design’s ability to communicate and inspire, Melissa’s refined aesthetic and problem-solving mindset enable her to design brands that resonate with life science audiences. Melissa holds an MFA in Design from the School of Visual Arts and a BFA in Industrial Design from Chulalongkorn University.
Natat Lilitsuwan
Natat Lilitsuwan, Web Designer, brings over a decade of experience in graphic, UX/UI, and digital design. Prior to That's Nice, Natat worked at some of Thailand's and the United Kingdom's largest creative agencies, where he led teams of designers across disciplines, including social media artwork and data-heavy UX and UI development. Natat holds a bachelor's degree in Industrial Design from Chulalongkorn University and a master's in Digital Design and Branding from Brunel University of London.
April Stanley, MS, MBA
April Stanley brings over a decade of multifaceted experience in the biopharmaceutical industry to her roles as Senior Scientific Research Director. Her expertise spans therapeutics, manufacturing, medical devices, and computational biology. April’s background in venture investments and corporate board participation has equipped her with a unique perspective on strategic growth and investment opportunities, positioning her to offer invaluable advice and insights for informing client strategy. April holds a master’s degree in Microbiology and an MBA from the University of Illinois.
Declan Procaccini
Declan supports business development initiatives across That’s Nice and disAMR, helping life sciences organizations connect with strategic marketing, media, and research opportunities. With more than two decades of experience in media, publishing, and commercial partnerships, he has worked extensively with companies seeking to reach highly technical and executive audiences in biotechnology and pharmaceuticals. Declan holds a degree in public relations and journalism from Central Connecticut State University.
Tonia Becker
Tonia Becker, Strategic Content Director at That's Nice, excels in transforming complex ideas into digestible, actionable strategies. With a keen focus on pharmaceuticals, biopharmaceuticals, cell and gene therapy, she masterfully crafts messaging, content strategy, and positioning to resonate within science and engineering-based sectors to achieve measurable results. Tonia's expertise spans brand positioning, market analysis, SEO, sales enablement, and social media strategy, driving demand generation in B2B markets. Tonia holds a bachelor’s degree in Journalism from Ohio University.
Michelle Oswald
Leveraging over a decade of digital media and content creation experience, Michelle ventured into the pharmaceutical marketing space in the early 2020s. Throughout her career, she has partnered with a wide variety of clients to help develop their messaging, digital strategies, and web content. At That's Nice, Michelle works as part of the Strategic Content team, ensuring clients' marketing communications remain on brand and resonate with target audiences. Michelle earned her degree in Professional Writing at Grand Valley State University and holds a Master's in Science Communication & Public Engagement from the University of Edinburgh.
Cynthia Challener, Ph.D.
With over 20 years of technical writing experience, Dr. Challener develops informative and engaging thought leadership content in the areas of chemical and biopharmaceutical manufacturing. She is an esteemed industry writer and editor who leverages a deep scientific expertise to develop ideas and craft original Pharma’s Almanac materials. including technical articles, white papers, blogs, and related content. She received a B.S. in Chemistry from Stanford University and a Ph.D. in Organometallic Chemistry from the University of Chicago.
Sophie Lutter, Ph.D.
Sophie brings over 10 years of scientific content creation and strategic marketing experience to That’s Nice, where she helps to develop strategic marketing plans to achieve customer business objectives, conducts interviews with life science leaders to develop insight-based brand strategies and key messaging, and helps to oversee the development of accurate technical and marketing copy in support of client goals. Sophie graduated with an undergraduate degree in Natural Sciences from Cambridge University and a Ph.D. in Developmental Biology from University College London.
James Grote
James (Jim) Grote joined That’s Nice in February 2022 in the role of Director of Research. Jim has a long history within the pharmaceutical industry, beginning in 1996. He has served in a variety of roles within the Market Research, Global Business Analytics and US Core Analytics groups for 15 years. He has a degree in business administration from Georgetown University.
Steven Wang
Steven leads the planning, coordination, and quality assurance of digital projects, including the Pharma’s Almanac website and the Nice Insight database. He ensures accuracy, consistency, and alignment with strategic objectives for internal product development deliverables while managing timelines and approvals to keep projects on track. He also oversees development workflows and code quality, while managing project administration and assessing opportunities to improve product processes. Steven earned a B.S. in Information Technology from Auckland University.
Runyu Xia
Runyu is a multidisciplinary designer with a passion for visual storytelling and a keen eye for detail. With experience spanning motion design, graphic design, 3D animation, and interaction design, he brings a dynamic and strategic approach client projects. Prior to joining That’s Nice, Runyu worked as a UX designer for a Fortune 500 company, refining user experiences across digital platforms. He holds an MFA in Computer Art from the School of Visual Arts and a BE in Art and Technology of Film & Television from Shanghai University.
John DeGregorio Jr.
John is a seasoned writer specializing in life sciences. Through his passion for storytelling and meticulous, insight-driven approach, he develops compelling, research-driven marketing communications that resonate with technical and executive audiences alike. His expertise spans content development, brand messaging, and thought leadership, ensuring that complex scientific concepts are both engaging and accessible. John holds a BA in Journalism from Rutgers University.
Jaren Clark
Jaren Clark, Senior Web Developer, brings nearly a decade of professional web development and programming experience. He is a highly skilled software developer with experience in a variety of programming languages and frameworks. Adept at solving complex problems and creating efficient, scalable code, Jaren oversees That's Nice's Web Development team, working closely with Strategic Content and Design teams to bring clients' websites to life.
Connor Halverson
Connor is a dynamic marketing professional with a dual focus on social media strategy and sales engagement, bringing a creative and results-driven approach. His background spans digital content development, brand engagement, and customer experience, making him a key contributor to campaigns that resonate across platforms and audiences. Connor holds dual bachelor's degrees in Retail Merchandising and Business Administration with a concentration in Marketing from North Dakota State University.
Kate Smith
Kate brings four years of experience in the pharmaceutical publishing space, including roles in sales, digital marketing, research, and event coordination. As part of the That's Nice business development team, she helps source and maintain relationships with That's Nice, Nice Insight, and Pharma's Almanac clients. Kate holds a bachelor's degree in marketing with a minor in digital marketing from East Tennessee State University.
Jonathan Sismey
With over 30 years of media sales experience in the scientific publishing industry, including representing several associated trade organizations, Jonathan brings a wide array of marketing, sales, and industry experience to the company. He holds a BSC. from the University of Westminster in the UK and has both British and American citizenship since moving to the United States in 1997.
Kieran Calavan
Kieran Calavan is a web developer with expertise in front-end development, HTML, CSS, JavaScript, React, and a multitude of other programming and coding languages. At That's Nice, he is responsible for building dynamic and responsive web applications, collaborating closely with Design and Strategic Content teams to deliver high-quality web projects for clients. Kieran holds a bachelor's degree in Psychology from California State University - East Bay.
Cynthia Sun
Cynthia Sun, Junior Designer, supports the creative team at That’s Nice by developing visually compelling assets across digital, print, and presentation formats. Her work spans social media design, pitch decks, branded collateral, and web content, helping translate complex life sciences messaging into clear, engaging visuals. Cynthia earned her bachelor's degree in Integrated Humanities from New York University Shanghai.
Frank Espino
Frank Espino, Senior Data Scientist, is an analytics and research leader with a background in consumer science, flavor research, and enterprise analytics. He is experienced in uncovering drivers of product performance and market perception, leveraging his skills in developing predictive models and data engineering systems to transform scientific direction into advanced product pipelines and strengthened go-to-market decisions. Frank earned a bachelor's degree in Chemistry from the University of California, Santa Cruz and holds a master's degree in Data Analytics from Southern New Hampshire University.
James Khalid
James Khalid, Project Manager, Nice Insight & Sales, began his career in Singapore’s advertising industry before transitioning to the pharmaceutical marketing sector. At That’s Nice, James works with the Nice Insight and Sales teams, leveraging data-driven insights and creative collaboration to connect life science organizations with the intelligence and opportunities they need to succeed. James earned his bachelor’s in Communications & Media from Coventry University.
Albert Bruan
Albert serves as the Chief of Staff, playing a pivotal role in overseeing company operations, human resources management, office administration, and strategic initiatives. Prior to joining That’s Nice, Albert served his country honorably in the United States Navy. He holds a bachelor’s degree in interdisciplinary studies from LaSalle University and a certificate in national security studies from San Diego State University.
Eugene Hsiu
Eugene Hsiu manages accounts payable and receivable at That’s Nice, ensuring the accuracy and efficiency of the company’s financial operations. He oversees invoicing, collections, and vendor payments, helping maintain strong financial discipline across the organization. With a detail-oriented approach and a focus on process optimization, Eugene plays a key role in supporting the firm’s day-to-day operations and long-term growth. Eugene holds a bachelor's degree from Marymount University.