That's Nice typically has upwards of 75 people contributing to the services we provide clients at any time. They are located around the world and are the heartbeat of what we deliver.

Partners

Partner-level staff at That’s Nice have the most experience among our personnel. Alongside founders, our partners have a minimum of 10 years of experience with the company and knowing the life sciences markets and our clients.

Directors

Our Director-level staff reflect our efforts to promote from within. This group lead areas of the business or teams that serve clients, and either have strong experience with us or have come in with a great experience level that brings value.

Managers / Executives

Manager and Executive-level staff represent another tier in our organizational structure. These are the up and comers who are continuing to build their experience level and are typically driving value every day on our client accounts.

Freelance Staff

That’s Nice would not be the service provider it is without our freelance staff. In many cases, they have worked with us for many years – some more than 20 and almost our entire history. Their value is typically their unique, specialized skill sets.

Consultants

Having served life sciences for 25 years, we have 
an enormous range of contacts and consultants. 
This enables us to bring in relevant expertise and unmatched knowledge when needed on client projects, especially in our consulting work.

Affiliate Business Owners

There are a few companies providing specialized services who have worked with us for so long, they are like a seamless extension of That’s Nice. This creates an efficient model for clients but one that still fosters the requisite level of trust.

Nigel Walker

Founder

With 35 years of experience in entrepreneurial business management, sales and brand marketing, and 25 years in the pharma market, Nigel harnesses the capabilities of That’s Nice to help companies research future trends, communicate their marketing vision, and achieve business growth goals. He earned a bachelor's degree with honors from London College.

Mark Allen

Strategy Director, Partner

With over 30 years of marketing experience, Mark’s role involves the development of brand strategies and messaging platforms to meet business objectives for clients, based on market research. He has 25 years of experience in life science markets and interviews hundreds of business leaders, executives, scientists and buyers as the basis of strategy. Mark graduated from the London School of Journalism and received distinctions while studying marketing strategy and branding at New York University.

Wei Gao

Managing Director, Partner

With 13 years of experience at That’s Nice, Wei oversees company operations, manages all client relationships and maximizes the efforts of the firm’s multidisciplinary teams to deliver exceedingly high-quality work. Wei has spent his entire career in marketing, with a specialized focus in the pharmaceutical sector. He has a degree in communications from Southern Connecticut State University and is fluent in Chinese and Japanese.

Young Tae

Creative Director, Partner

Young is responsible for developing and managing visual brands for clients to support their business and strategic goals. She works closely with the strategy team and leads teams of designers, illustrators, animators and other specialists to bring brands and integrated marketing materials to life. Young has nearly 23 years of experience working on brand-focused marketing and 16 years of accumulated knowledge in the pharmaceutical market. She received a four-year, full tuition scholarship to the Cooper Union for the Advancement of Science and Art in New York City.

Yiyi Liu

Project Director, Partner

Yi Yi has 10 years of experience at That’s Nice serving in roles of increasing responsibility. As Project Director, she oversees all client projects, working with the firm’s internal and external resources to ensure timely completion of deliverables within budget and exceeding client expectations. Yi Yi has a bachelor’s degree in marketing and finance from Syracuse University.

Guy Tiene

Investment Account Director

Guy has worked at That’s Nice in various capacities for more than 10 years and has extensive experience in marketing and corporate communications for the pharmaceutical CDMO market. In his current role, he oversees the Nice Consulting business, supporting clients’ organizational strategies through M&A, market penetration opportunities, funding alternatives, new business development and other growth tactics. He also supports the firm’s public relations offering to maximize clients’ market exposure. Guy holds a master's degree from Columbia University.

Gwenaël Servant, Ph.D.

Managing Director Europe

With 22 years of pharmaceutical industry experience, Gwenaël joined That’s Nice in 2019 to launch the firm’s first European division. Prior to That’s Nice, Gwenaël spent 10 years in leadership roles at the second largest pharmaceutical company in France. There, he successfully developed a dedicated CDMO business unit and managed relations between the company’s headquarters and global drug substance and drug product manufacturing network. Gwenaël received a Ph.D. in organic chemistry from U.B.O. (Brittany, France), followed by a post-doctorate fellowship at the Welsh School of Pharmacy in Cardiff, Wales. 

David Alvaro, Ph.D.

Scientific Editor-in-Chief & Research Director

David is responsible for directing and generating industry, scientific and research-based content, including client-owned strategic content on the Pharma’s Almanac content enterprise. As Director of Nice Insight, David draws on the firm’s expansive research and data resources to develop rich scientific content relevant to the current market. Before joining That’s Nice, David served as a scientific editor for the multidisciplinary scientific journal Annals of the New York Academy of Sciences. He received a B.A. in biology from New York University and a Ph.D. in genetics and development from Columbia University.

TJ Ladage

Market Research Analysis Director

With responsibility for research design and operations, TJ develops and maintains syndicated studies, business intelligence data analyses and written content on the latest developments in the biopharmaceutical industry. Prior to market research, TJ spent time in academia research working on a broad range of subject matter, including pharmacoeconomics, drug delivery and genetics. TJ holds a master’s in biotechnology from the University of Pennsylvania.

Phill Neill

Digital Marketing & Account Director

With 20 years client-side marketing experience, as well as being involved with That’s Nice for the last 10 years, he brings keen insight to his role in digital strategy to deliver best practice digital marketing for our clients. Based in the UK, Phill brings his unique perspective from working on global and European marketing teams for major tech brands and biotechs to guide clients’ journeys toward innovation and growth. He has a Post Graduate Diploma in Marketing from Richmond College and a Bachelor of Science degree from Kingston University.

Albert Bruan

Business Logistics Manager

With 13 years of experience at That’s Nice, Albert is responsible for the organization and coordination of office operations, human resources, customer relationship management and logistics to facilitate organizational effectiveness and efficiency. Prior to joining That’s Nice, Albert served his country honorably in the Navy. Albert holds a bachelor’s degree in interdisciplinary studies and lives in New Jersey.

Emilee Kudla

Account & Sales Executive

Emilee’s role at That’s Nice is multifaceted, encompassing account and project management, client media placements and business development. Prior to joining That’s Nice, Emilee managed marketing for the manufacturing operations of Unither Pharmaceuticals, where she managed the communications and logistics surrounding a new product launch. Emilee has a bachelor’s degree in marketing from Sacred Heart University.