That's Nice typically has upwards of 75 people contributing to the services we provide clients at any time. They are located around the world and are the heartbeat of what we deliver.
Partner-level staff at That’s Nice have the most experience among our personnel. Alongside founders, our partners have a minimum of 10 years of experience with the company and knowing the life sciences markets and our clients.
Our Director-level staff reflect our efforts to promote from within. This group lead areas of the business or teams that serve clients, and either have strong experience with us or have come in with a great experience level that brings value.
Manager and Executive-level staff represent another tier in our organizational structure. These are the up and comers who are continuing to build their experience level and are typically driving value every day on our client accounts.
That’s Nice would not be the service provider it is without our freelance staff. In many cases, they have worked with us for many years – some more than 20 and almost our entire history. Their value is typically their unique, specialized skill sets.
Having served life sciences for 25 years, we have an enormous range of contacts and consultants. This enables us to bring in relevant expertise and unmatched knowledge when needed on client projects, especially in our consulting work.
There are a few companies providing specialized services who have worked with us for so long, they are like a seamless extension of That’s Nice. This creates an efficient model for clients but one that still fosters the requisite level of trust.
With 35 years of experience in entrepreneurial business management, sales and brand marketing, and 25 years in the pharma market, Nigel harnesses the capabilities of That’s Nice to help companies research future trends, communicate their marketing vision, and achieve business growth goals. He earned a bachelor's degree with honors from London College.
With over 30 years of marketing experience, Mark’s role involves the development of brand strategies and messaging platforms to meet business objectives for clients, based on market research. He has 25 years of experience in life science markets and interviews hundreds of business leaders, executives, scientists and buyers as the basis of strategy. Mark graduated from the London School of Journalism and received distinctions while studying marketing strategy and branding at New York University.
With 13 years of experience at That’s Nice, Wei oversees company operations, manages all client relationships and maximizes the efforts of the firm’s multidisciplinary teams to deliver exceedingly high-quality work. Wei has spent his entire career in marketing, with a specialized focus in the pharmaceutical sector. He has a degree in communications from Southern Connecticut State University and is fluent in Chinese and Japanese.
Young is responsible for developing and managing visual brands for clients to support their business and strategic goals. She works closely with the strategy team and leads teams of designers, illustrators, animators and other specialists to bring brands and integrated marketing materials to life. Young has nearly 23 years of experience working on brand-focused marketing and 16 years of accumulated knowledge in the pharmaceutical market. She received a four-year, full tuition scholarship to the Cooper Union for the Advancement of Science and Art in New York City.
Yi Yi has 10 years of experience at That’s Nice serving in roles of increasing responsibility. As Project Director, she oversees all client projects, working with the firm’s internal and external resources to ensure timely completion of deliverables within budget and exceeding client expectations. Yi Yi has a bachelor’s degree in marketing and finance from Syracuse University.
David Alvaro, Ph.D.
David is responsible for directing and generating industry, scientific and research-based content, including client-owned strategic content on the Pharma’s Almanac content enterprise. As Director of Nice Insight, David draws on the firm’s expansive research and data resources to develop rich scientific content relevant to the current market. Before joining That’s Nice, David served as a scientific editor for the multidisciplinary scientific journal Annals of the New York Academy of Sciences. He received a B.A. in biology from New York University and a Ph.D. in genetics and development from Columbia University.
With 25 years of experience in biotechnology, Jason brings a wealth of expertise in Advanced Therapies to the company. Prior to joining That’s Nice, he was SVP Business Development and a member of the senior management team for 17 years at Cobra Biologics, a CDMO providing services for Advanced Therapies which included viral vectors, plasmid DNA, proteins and live biotherapeutic products (LBPs). Before that, Jason worked at Excell Biotech and Stratagene Cloning Systems in various business development and sales positions. He began his career at Northwestern University managing a molecular and cell biology laboratory with several peer-reviewed publications. Jason holds a BA in Biology and Studio Art from Knox College.
James (Jim) Grote joined That’s Nice in February 2022 in the role of Director of Research. Jim has a long history within the pharmaceutical industry, beginning in 1996. Jim has served in a variety of roles within the Market Research, Global Business Analytics and US Core Analytics groups for 15 years. He has a degree in business administration from Georgetown University.
With 20 years client-side marketing experience, as well as being involved with That’s Nice for the last 10 years, he brings keen insight to his role in digital strategy to deliver best practice digital marketing for our clients. Based in the UK, Phill brings his unique perspective from working on global and European marketing teams for major tech brands and biotechs to guide clients’ journeys toward innovation and growth. He has a Post Graduate Diploma in Marketing from Richmond College and a Bachelor of Science degree from Kingston University.
Bringing nearly 7 years of experience immersed in multiple client projects with a multidisciplinary marketing approach, Melanie is driven by her commitment to deliver success and quality from strategy to execution. As Associate Accounts Director, Melanie works closely with the different teams and pulls on her diverse professional background across digital marketing for B2B & B2C industries as she oversees marketing strategies and campaigns for her clients. Melanie holds a Bachelor of Science degree in Nursing and lives in Brooklyn.
Emilee’s role at That’s Nice is multifaceted, encompassing account and project management, client media placements and business development. Prior to joining That’s Nice, Emilee managed marketing for the manufacturing operations of Unither Pharmaceuticals, where she managed the communications and logistics surrounding a new product launch. Emilee has a bachelor’s degree in marketing from Sacred Heart University.
With over 30 years of media sales experience in the scientific publishing industry, including representing several associated trade organizations, Jonathan brings a wide array of marketing, sales, and industry experience to the company. He holds a BSC. from the University of Westminster in the UK and has both British and American citizenship since moving to the United States in 1997.
With 13 years of experience at That’s Nice, Albert is responsible for the organization and coordination of office operations, human resources, customer relationship management and logistics to facilitate organizational effectiveness and efficiency. Prior to joining That’s Nice, Albert served his country honorably in the Navy. Albert holds a bachelor’s degree in interdisciplinary studies and lives in New Jersey.