Brian and Wei enjoy dinner ahead of DIA with clients Leandro and Duncan from Yourway, and a blast from the past, former Media Manager, Mimi Chen!!
Industry
Company News
Events
Travel
Pharma's Almanac
Nice Insight
Case Studies
Staff
Campaigns
Offices
Road Trip
Food & Drink
DIA Dinner
A Pre-DIA Selfie
Accounts Director, Wei Gao and Brian Pierce, Director of Digital Capture take a selfie in front of the Yourway booth ahead of the DIA show in San Diego.
The DIA Yourway Booth
Wei Gao, Accounts Director, completes the finishing touches on the Yourway booth at DIA.
The DIA Marken Booth
The Marken booth is ready to go and the company is ready to take meetings at DIA in San Diego.
DIA Pre-Show Setup
The That's Nice team gets ready for DIA ahead of show time at the Marken booth.
Congrats, Grad!
Misaki Walker celebrated her 8th grade graduation on Friday, June 21st. It was a wonderful day out to celebrate the journey to entering High School.
Accounts Team Nails
The Accounts team shows off their manicures, courtesy of Project Manager (and nail artist) Lina Ma.
Manicures After Hours
Lina Ma, Project Manager, treated the That's Nice staff to manicures after hours. Guy Tiene was first in line!
Clouds Over Carolina
When the clouds are rumbling over the Carolinas you know change is around the corner.
Chrome Barney's Branding
The Barney’s New York natural stone surface is iconic branding, and with a chrome font finish, we think, beautiful.
Pharma Father's Day
Happy Father's Day to all the dads in pharma!
Tea & Sympathy Table
Tea & Sympathy, our favorite restaurant in New York City, was back on the table on Saturday! Needless to say, we enjoyed the food and afters.
Thank You, MSKCC
Nigel is celebrating the fine work of the medical staff at Memorial Sloan Kettering Cancer Center this week. While supporting a friend during a difficult time, the staff from the state-of-the-art, recently completed new treatment facility in New York City were not only caring but professional in every way.
Flight of Freedom Launch
Flight of Freedom has formally launched after a full week at BIO International, the passion of flight is upon us.
DIA Solstice
Nigel has friends over for the weekend, as he prepares for a big week ahead. The summer planning will start this week, as we are one show away from our summer solstice (DIA).
PA Halftime
With the first two issues delivered and over 100 companies published to comprise 85% of our content, our B2B numbers speak for themselves.
iBio’s Successful BIO
IBIO successfully completes BIO International in Philly, a fast turn for the newly appointed management lead Tom Isett.
NicePassion, That’s Nice Booth #4201
Brian Pierce and Lucas Visser from Nice Passion will be walking the show floor during BIO International to meet the customers and find new material for the next series.
PA TV With EBSI
David interviews Sean Kirk, Executive Vice President of Manufacturing and Technical Operations for Emergent BioSolutions
PA TV Captures AGC
Patricio Massera, CEO of AGC Biologics, does a video interview with David.
Olon at BIO
David interviews Luigi Trussardo, representing Olon at Bio International.
Fareva Interview for PA TV
David interviews Bob Klehr, head of pharma sales for North America at Fareva.
iBio Video Interview at BIO
David Alvaro, Ph.D., interviews Tom Isett and Sylvain Marcel at the iBio booth for Pharma’s Almanac TV.
TriRx Pharmaceutical Services #Walking the floor
The new Tri-Rx brand is launching at BIO International – book some time with the management team.
AGC Biologics Booth #3109
That’s Nice is pleased to be part of the repositioning of AGC Biologics as the company’s AOR.
Nice Passion Everyday Exotic – Booth #4201
Nice Passion launches “Everyday Exotic” at BIO International.
Rentschler Biopharma’s Updated Brand Image – Booth #2719
With a new image for Rentschler launching BIO International, this company is transforming quickly.
Northway Biotechpharma Brand Image - Booth #4203
Northway Biotechpharma Launches their new brand image at BIO International.
Nice Passion Road to BIO – Booth #4201
Nice Passion launches “Road to BIO” after 18 months of editing our first production - you can see for yourself, this 51-minute short film was some ride for the crew.
Grifols Recombinant Protein CDMO Booth #3949
Grifols is launching a new brand, Grifols Recombinant Protein CDMO, as part of the Grifols Diagnostics biologics business.
Vetter Booth #3127
That’s Nice supports Vetter at BIO International.
21159 Pharma #Walking the floor
Meet Steve King from 21159 Pharma at BIO International.
Yourway Website - Booth #4209
Yourway is launching a new website: www.yourway.com.
Grifols Partnership Booth #3949
Grifols Partnership will be attending BIO International.
iBIO Booth – New Messaging #3059
iBIO launches a new message – iBIO’s speed to market commands attention.
UPS/Marken Booth #1114
Visit UPS/Marken at BIO, booth# 1114.
Therapure BioPharma Booth #3348
Nick Green, the CEO of Therapure, will be attending BIO this year. Come on over and meet the team.
Seqens #Walking the floor
This is the first time the newly named Seqens is attending BIO, having changed their company association after the Q1 DCAT launch.
SGS Life Sciences Booth #3915
SGS Life Sciences continue to be a powerhouse in the global testing space. Come on over and meet the SGS team.
Rentschler Biopharma's New Vision - Booth #2719
That’s Nice has worked closely with the Rentschler management team to bring together a new vision for the fifth generation Biologics company.
Northway Biotechpharma Booth #4203
Northway Biotechpharma continues to plan the next step of the company’s commercial growth.
NicePassion is Looking for Scientists – Booth #4201
The Nice Passion team is looking for scientists to create a short film on their interests outside of work.
Piramal Pharma Solution Booth #3005
That’s Nice supports Piramal at BIO International - come meet the team.
Polpharma Biologics Booth #2909
Tremendous investment started some years ago for this new entity in the PolPharma family of companies. Come meet the team at BIO International.
i.e. Advising #Walking the floor
Come visit Tom Isett and the i.e Advising team at BIO International.
Lonza Booth #3615
Lonza is launching a new message for the early phase unit dose business, SimpliFiH.
GSK Booth #526
GSK is leading the way at BIO International, once again.
Yourway Launches
That’s Nice is proud to announce Yourway is launched
Brian ready for BIO International
Brian Pierce has arrived at BIO International, ready for the show.
Grifols BioSupplies Booth #3949
Grifols BioSupplies is one of many Grifols business units! Come over and meet the team at BIO.
Frontida Booth #Walking the floor
Frontida is the new CDMO is on the scene — Ron Connolly and the team are ready for growth after the GW facility acquisition.
NovaSep Booth #1301
Visit NovaSep at BIO International.
Fareva Booth #3455
Bob Klehr, from the Drug Product team at Fareva, will be attending BIO International.
Find ThermoFisher on the BIO Show Floor
ThermoFisher is located at four locations at BIO International (Booth #1501, 643, 1301, 2027).
Bora Pharmaceuticals #Walking the floor
Bora Pharmaceuticals is pushing hard on sales in the U.S. market. Come see the team at BIO International.
BioVectra Booth #3055, 2427
That’s Nice supports BioVectra at BIO International.
Avid BioServices Booth #3149
That’s Nice supports Avid BioServices at BIO International.
Alcami Booth #3401
Change is happening at Alcami – That’s Nice is looking forward to reconnecting with this key account from the past three years.
Abzena Booth #3815
Thats Nice supports Abzena at BIO International, in Philadelphia with thought leadership content.
WuXi Advanced Therapies Booth #3406
That’s Nice continues to support numerous divisions of WuXi. The entire WuXi group will host a big partnering event on Tuesday night, June 4th.
Servier #Suite 40, Level 200
Servier is in the oncology business after the Shire Oncology acquisition, giving the BIO show even greater significance to the company.
Sosna & Co #Walking the floor
Look out for Erica from Sosna & Co. at BIO International this year.
Samsung Biologics Booth #3501
Kevin Sharp is attending BIO International this year – come meet Kevin at the Samsung booth.
MilliporeSigma Booth #3104
That’s Nice is beginning a new relationship with this mighty commercial entity.
Olon / Capua BioServices Booth #2501
Coming off the acquisition of Capua BioServices, Olon has taken a leading position in the Italian market for generics and looks to grow their biologics business.
Longeveron Booth #4270
Longeveron will be exhibiting at BIO International –– come meet the team.
Leukocare Booth #2719
Michael and the Leukocare team will be located at the Rentschler booth #2719 during BIO –– come meet the team.
PharmaBioSource BioPharma Booth #3015
Sean McKee will be ready to meet the market at BIO.
IRBM #Walking the floor
Dan Conlon (and the best kept secret in the CDMO space) will be attending the big BIO show this week – find out more from Dan and the team.
Nice Passion Flight of Freedom – Booth #4201
Nice Passion launches “Flight of Freedom” featuring Gwenaël Servant at BIO International.
iBIO Web Launch - Booth #3059
iBIO launches new website, this much easier site to understand communicate a clearer message.
CRB in Q2 Pharma’s Almanac - Booth #3205
CRB has led
Pharma’s Almanac in most-read content for two years in a row.
That’s Nice – Meet the Staff at Booth #4201
That’s Nice will be waiting to greet you at booth# 4201, getting ready for the biggest Biotech show of the year.
Rentschler Biopharma Booth #2719
Come visit the new Rentschler Booth# 2719 at BIO International.
Avara Pharmaceutical Services Booth #4100
That’s Nice supports Avara as they consolidate into a drug product CDMO. Avara comes to the table at BIO with new BD staff and a refocused business.
Yourway Booth #4209
The new Yourway branding identity is launching at BIO International – this 20+ year old company is transforming the Supply Chain Logistics space.
iBIO Booth #3059
Come visit iBIO at BIO International. The team is ready to meet you!
That’s Nice – Win a Gift at Booth #4201
That’s Nice will be giving out gifts at the booth during BIO International, come on over to pick yours up.
Northway Biotechpharma Website - Booth #4203
Northway Biotechpharma launches new website for BIO International.
Arrival at BIO
We all arrived in Philly for the annual BIO International event. City of brotherly love is ready to receive 18,000 Biologists.
Looking Forward to BIO
I look forward to seeing all the customers in Philly next week. That’s Nice has 12 brand launches - needless to say, I’m looking forward to seeing the doors open on the first day.
Northway Biotechpharma Web Launch
Northway Biotechpharma has launched a new website:
On Location in Allentown
The Yourway truck is being shot today, photographer and project manager Lucas Visser, is pictured in Allentown in the process of getting it down.
The Advanced Therapeutics Issue Has Landed
Pharma’s Almanac, The Advanced Therapeutics Issue has landed on my desk - in my personal opinion, this issue has the best content.
What Do You See?
What is this? And what does it represent?
AbbVie Umbrella
Thank you, AbbVie, for the gift we received at CPhI North America - it came in very handy on a rainy NYC day!
A Gift from Portugal
Parth Tarasaria,
Interactive Developer returned from a trip to Portugal with wine for the office.
Cesar's Last Day
We're sad to see our
Market Research Associate
Cesar Benjumea leave, but wish him all the best!
It's a Wrap!
Director of Digital Capture Brian Pierce wraps up a shoot for iBIO at the company's facility in College Station, Texas.
That's Nice Celebrates 24 Years
That’s Nice is 24 years old today, after so many days of operation we are delighted to having a record year in all areas of the business, including Research, Agency and Business Services growth. With no debt and an estimated $27 Million in annual sales and investment income in 2019, we are delighted to look forward.
Mark Bamforth in the Q2 Pharma's Almanac
We have a special article in the Q2 Pharma’s Almanac from one of our favorite Scots, Mark Bamforth. Mark will cover how he built two companies from the ground up over 7 years, subsequently selling them for $1.95 Billion - truly amazing!
Haig Barrett in the Q2 Pharma's Almanac
Our friends at Haig Barrett will be covered in the Q2 Edition of Pharma’s Almanac.
Polpharma Biologics in the Q2 Pharma's Almanac
Pharma’s Almanac will support Polpharma Biologics in the Q2 BIO International Edition.
Grifols in the Q2 Pharma's Almanac
There will be three business units of Grifols covered in the BIO International Q2 Edition of Pharma’s Almanac.
Catalent in the Q2 Pharma's Almanac
Pharma’s Almanac will support Catalent ODD business division for the first time in the Q2 BIO International Edition.
Chainbridge LTD in the Q2 Pharma's Almanac
Pharma’s Almanac will support Chainbridge LTD for the first time in the Q2 BIO International Edition.
Avid BioServices in the Q2 Pharma's Almanac
Pharma’s Almanac will support Avid BioServices for the first time in the Q2 BIO International Edition.
Frontida BioPharm in the Q2 Pharma's Almanac
Pharma’s Almanac will support Frontida BioPharm for the first time in the Q2 BIO International Edition.
Extended BioVectra Article in the Q2 Pharma's Almanac
Pharma's Almanac will support BioVectra for an extended 8 page article in the Q2 Edition. The special edition will high light the advantages of working and living in P.E.I. and Windsor, NS Canada.
Longeveron in the Q2 Pharma's Almanac
Pharma's Almanac will support Longeveron in the Q2 Edition, launching at BIO International.
Northway Biotechpharma in the Q2 Pharma's Almanac
Pharma's Almanac will support Northway Biotechpharma in the Q2 Edition, launching at BIO International.
New Kicks
Nigel's new kicks arrived in the office today, which he plans on wearing the next sunny day. We can't wait to see these beauties at BIO International!
Reunion at the Great Bowery
Nigel Walker dropped in to see the ual: alumni at the Great Bowery.
Thermo Fisher Scientific Closes on BrammerBIO
Thermo Fisher Scientific formally closes on the purchase of BrammerBIO. That’s Nice congratulates and thanks the management team at BrammerBIO for being part of this amazing story.
Bowling Night at CPhI NA
That’s Nice enjoyed the Federal Equipment / AbbVie bowling night during CPhI North America.
Special Delivery
Who doesn’t love flowers for no reason? Events Director YiYi Liu received a special bouquet at work.
Servier CDMO at CPhI North America 2019
Supporting Servier CDMO at CPhI North America this year in Chicago.
Cenexi at CPhI North America 2019
Supporting Cenexi at CPhI North America this year in Chicago.
The Willis Tower
Willis Tower, more commonly known at the Sears Tower, is cloaked in fog after the snows clears -- and as we set-up for CPhI North America.
Lamborghini SVJ Roadster
Lamborghini SVJ Roadster, v12, 770 hp is in pre-order status. With a larger car production run, we hope one of the 900 will arrive at That’s Nice in Spring 2020.
Flight of Freedom Launch
"Flight of Freedom," a Nice Passion short film that celebrates dedication and passion, will launch at BIO International.
MilliporeSigma in Pharma's Almanac
Pharma's Almanac looks to support new content client MilliporeSigma in the BIO International Q2 Edition.
Yourway in Pharma's Almanac
Pharma's Almanac looks to support new content client Yourway Transport in the BIO International Q2 Edition.
#FBF - That's Nice 20th Anniversary Celebration
Circa 2016, at the That's Nice 20th anniversary celebration/what are you wearing Mark Allen? The team is pictured with Haig, Mark, Nigel, Guy and JF, from left to right.
A Surprising Picture
BIO International will give you the astrophysicist answers to this surprising picture.
Flight of Freedom
A tremendous story is unfolding, “Flight of Freedom” launches in Late May, just before BIO International.
Brian on Vacation
Brian Pierce, our Director of Capture is out and about in DR with his family on a well-earned vacation, just before the madness starts for BIO International.
Spring in New York
Nigel is back in New York and happily greeted by the beauty of Spring.
Visiting MilliporeSigma
Emilee Kudla,
Project Coordinator and Guy Tiene, Business Director, Partner are pictured after a meeting at
MilliporeSigma, in this photo taken by Wei Gao, Accounts Director, Partner.
The Next That's Nice Lambo
The next That’s Nice Lamborghini has been ordered! The SUV (Urus) was spiced this weekend with a simple royal blue and black shinny trim finish, signature orange brakes, and interior trim. The new Lamborghini should be ready for delivery in September this year.
Pizza Friday
That That's Nice team enjoyed an in-office pizza party to mark the end the work week,
Lady Liberty
Lady Liberty is always a welcoming sight as you pull into the New York City Harbor. Here she is, pictured from the INmune Bio IPO launch celebration.
INmune Bio IPO Celebration
INmuneBio invited That’s Nice to celebrate the launch of their IPO with a party on the Hudson - the stock is already up 25%!
Japanese Boys Day Display
Nigel Walker sets up the traditional
Japanese Boys Day display, taking place on May 5th - the tradition is to set up one month in advance.
Doing Business at Interphex
Federal Equipment Company engages in business during the equipment-centered trade show.
The Federal Equipment Company Hologram
Have you seen the Federal Equipment Company hologram? She's pretty impressive! Check her out at booth
3110.
Nice Passion
That's Nice has launched "Nice Passion" the 10th line extension of the That's Nice brand. The new brand will show case a selection of stories that high light the passion of individuals working in the field of science.
www.NicePassion.com
will launch a new film every quarter.
Jue Lan Club Lunch
The That's Nice team heads to hotspot the
Jue Lan Club, fueling up before organizing client booths at Interphex.
Piramal Booth Prep
The Piramal booth has a long way to go before Interphex but the team is ready for the challenge!
Federal Equipment Company at Interphex
Emilee Kudla and Lina Ma from the Accounts team prep the Federal Equipment Company booth prior to Interphex.
Interphex Prep
The That's Nice Accounts team preps for Interphex doing booth setup for Federal Equipment Company.
Birthday Winner
Luke Walker is a winner! He hit the 1000 ticket level at a weekend away 10th birthday bash.
Dad of the Year
Our photographer, Lucas Visser, volunteered to take his 8th grade daughter's class portrait last week. After the shoot, he printed the portrait onto a poster to be signed by the whole class for the school’s upcoming spring auction.
Platinum Stripe
The brand image of a platinum stripe can be fixating and inspiring.
Private Plane
Nigel Walker take his first charter flight in the US - fancy!
A Very Wei Birthday
Director of Accounts, Wei Gao, celebrates his birthday with cheesecake from Lady M.
Smooth Rolling at DCAT
Nigel Walker poses for a selfie on the second to last night of DCAT - the event has been happily smooth this year.
DCAT HQ
Nigel Walker is h
eading into his third day of DCAT, with the Intercontinental Hotel on Lexington Ave serving as the event's new HQ.
Prepping For A Rainy DCAT
When your getting ready for DCAT Week, you need to choose your umbrella carefully.
Viscosity & Gravity: Science Experiment
Luke Walker’s Science Fair Experiment for the 4th Grade, 2019. Luke solves the p
roblem:
Does viscosity and gravity help filling a pharmaceutical manufacturing line for a Topical dry skin therapy?
The Q1 Business Development Issue Has Launched
The
Q1 Business Development Issue of Pharma’s Almanac
is now available in full online.
Our first quarter edition features leading insights from key opinion leaders with findings specific to business development in the industry.
StageBio is Live!
StageBio.com launches on the first day of SOT in Baltimore, a collective and collaborative effort from the teams at That’s Nice and StageBio.
Coming Together
It’s been a pleasure working with the management teams of HSRL and VPS, as these two companies combined to create StageBio. Tom, Sam, and Carrie have worked hard to transform the business in just under 100 days.
Introducing StageBio
That’s Nice is excited to share the new identity we’ve created for StageBio, a combination of HSRL and VPS – Ampersand Capital's latest investment in the lab services space.
Ready to Launch
Our latest 'Nice' creative endeavor is set to launch. Stay tuned for the premiere of Nice Passion, hitting your screens in April 2019.
On Location
Members of our digital capture and accounts teams are on location today setting up for day one of a four-day photo and video shoot. Pictured here are That’s Nice director of digital capture, Brian Pierce, and photographer/videographer, Lucas Visser.
Setting the Scene
Pictured here behind the scenes of today's photo shoot (from left) are Emilee Kudla, project coordinator, Katie Baker, senior account manager, and Brian Pierce, director of digital capture.
Throwback to Interphex ‘16
As we approach a series of winter/spring industry events, we took a moment to look back to Interphex 2016. Pictured here are members of the That’s Nice leadership and business teams repping our 20th anniversary chrome campaign at a UBM party.
Office Downgrade
That’s Nice Managing Director Nigel Walker has announced we’ll be expanding into the woods of Atlanta in this quaint space he discovered during a recent trip. Apparently this writer will be stationed upstairs with the rest of the content team.
Amid the Frenzy
That’s Nice Managing Director Nigel Walker is in Atlanta this weekend, where Super Bowl 53 will be taking place. See everyone there!
Freezing Temps
Snow falls in New York once again as the Northeast struggles to stay above zero degrees Fahrenheit. Looking forward to warmer temperatures on the horizon next week.
Ad-miura-tion
We found a 1971 Lamborghini Miura on display at a collectors’ museum during our recent travels. According to That’s Nice Managing Director Nigel Walker, it was well worth the wait to see this beauty.
SEA-NYC
That’s Nice leaves Seattle after a successful trip to see a longtime client. With new offices and expanded worldwide services, this company certainly has a lot to promote.
White Out
Something called a micro blizzard hit seemingly out of nowhere this afternoon, with 50-mph wind gusts and a burst of snow creating a white out effect across NYC. Next up is single digit temps as the staff petitions for a Florida office.
The Next Generation
As part of our Nice Passion video series, Director of Digital Capture Brian Pierce begins the final edit of “Everyday Exotic” as Luke Walker starts his own journey.
Coming Soon
What’s behind the garage door? Find out in our upcoming piece, “Everyday Exotic,” due to hit the small screen in the coming weeks.
Happy Birthday, Mr. Kudla
Wishing our friend and Ironman David Kudla a very happy birthday! As David turns [text redacted] years young, we at That’s Nice admire his drive and athleticism, especially considering the majority of us find ourselves winded after a walk to the water cooler.
RIP Roger Bruan 8/13/1943 – 1/22/2019
We send our condolences to the Bruan family, including our Business Logistics Manager, Albert, on the passing of Roger Bruan. Roger was an early influence on That’s Nice, as founder of a noted NYC ad agency and a big character. He gave us insight, fun, and a valued introduction to his nephew, Albert.
New Staff: Richard Mansbridge
Richard Mansbridge has rejoined the team as a ‘Nice’ consultant based in Australia. Richard was in the New York office this week getting reacquainted with the team and our process.
New Staff: Michelle Sawicki
We are pleased to welcome Michelle to our team as copywriter. Michelle brings to That’s Nice an extensive background in content and brand strategy, which she will undoubtedly leverage in creating engaging marketing content for our clients.
New Staff: Nina van Styrum
Nina has joined our team as exhibit designer. In this role, she is responsible for optimizing our clients’ trade show presence, bringing their exhibits to life through 3D design. Nina has several years of design experience, which she's acquired from studying and working around the world.
Cleanroom-Ready
That's Nice is visiting Porton Pharma Solutions’ API manufacturing site near Chongqing, China today. Pictured here is our strategy director, Mark Allen, dressed and ready to hit the cleanroom.
New Year, New Kicks
That’s Nice managing director and metallic fashion maven Nigel Walker shows off the newest addition to his 2019 wardrobe.
Lucky Number 137
The number of unread emails in the inbox of our managing director, Nigel Walker, became the same as his house number earlier today. Perhaps it's time to play the lotto.
Continuing Support of CapsCanada
That’s Nice is pleased to welcome back CapsCanada as a valued customer in 2019.
New Year, New Look
That's Nice is reorganizing the space at our New York City headquarters to kick off the new year and welcome a number of new staff members.
HQ Upgrade
That’s Nice is in the process of upgrading our New York headquarters with new lighting as a part of a larger effort to boost efficiency.
Soaring Stocks
That’s Nice may have been closed for Boxing Day and some electrical updates, but the stock market sure wasn’t. Let’s hope this is the turnaround we’ve been hoping for – and that it continues into 2019.
Message from Our Founder
Hoping to return from Hawaii with new life and fresh ideas in 2019. I wish all of our clients a very Merry Christmas and a prosperous New Year (from the beach). It’s the first time in 23 years I have not hand-written Christmas cards, but I have typed and emailed 400+ over the past few days (again, from the beach). Cheers, Nigel.
That’s Nice Wins ESGR Award
That's Nice has won the Department of Defense Employer Support of the Guard and Reserve (ESGR) award for supporting Albert Bruan during his recall to active duty and subsequent deployment from 2010 to 2014. Albert has been an asset to the company since he joined more than 10 years ago, and we are proud to have reciprocated his longtime support of That’s Nice.
Eating Right
This #foodsnap courtesy of our managing director, Nigel Walker, who’s working hard to stick to a healthy diet despite the temptations of the holidays by opting for oatmeal over a bacon, egg and cheese sandwich.
Aloha, Sunshine
Our managing director, Nigel Walker, is headed to Hawaii with his family for the holidays. Rainbows and sunshine are a welcome change from the wintry gray we’ve been experiencing here in New York.
Taking the Cake
The holiday cake from our shoot suddenly disappeared and our accounts director, Wei Gao, looks a guilty as ever.
Happy Holidays from That's Nice
We're putting together a simple holiday video message from the That's Nice staff. No one has to know that cake was actually six days old at the time of the shoot...
Making the Effort
Coming across this post on LinkedIn got our managing director, Nigel Walker thinking about each day we come to work. Which of these simple virtues are you bringing to work each day?
Looking Forward to 2019
As we near the end of 2018, we find ourselves looking back to look forward. The Super Bowl may be just five weeks away, but we are training for our own start-of-the-year – the JP Morgan Healthcare Conference January 7-10th in San Francisco.
Happy Paw-lidays
Spotted somewhere along Nigel’s travels was this great find, sure to take first prize in any holiday sweater competition. Wishing all our friends and family a warm and ‘meowy’ holiday season.
Talking Shop
With members of our digital creative team in tow, Nigel ventured into the garage at Manhattan Motorcars to work through what turned out to be an opportune tire change and check-up.
Out & About in NYC
Photographer Lucas Visser and Director of Digital Capture Brian Pierce are out and about in New York City shooting new video footage for an upcoming project.
Talking Passion
We got to the heart of Nigel’s supercar passion and his propensity for hitting life at full throttle during a one-on-one interview Friday. That’s Nice copywriter Maria Gordon conducted the interview, with Lucas Visser and Brian Pierce directing from behind the camera.
Like Father, Like Son?
A Countach 5000 poster was where it all began for Nigel Walker with regard to his youth-born love for the Lamborghini brand. Now the same age as his father when this passion was first realized, it has yet to be seen whether Luke will follow in his father's footsteps to become a supercar enthusiast.
Getting Personal
That’s Nice photographer Lucas Visser, Director of Digital Capture Brian Pierce, and Managing Director Nigel Walker gather for a sit-down segment inside Nigel's Bronxsville, NY home as part of our upcoming “passion” video project.
Family Resemblance
Filming continued into the weekend as we wrapped up the final segment of our upcoming "passion" video featuring That's Nice Managing Director Nigel Walker. Captured here are Nigel and his son Luke sitting down to some breakfast before heading off to school.
Happy Birthday, Guy
The team celebrated the birthday of Business Director Guy Tiene on Friday with an end-of-day treat. It was a great way to end a fun but hectic week as we wrap up a number of year-end projects for both That’s Nice and clients.
Characters of Times Square
Batman, Elmo and That's Nice Managing Director Nigel Walker roll into Times Square. A cast of characters if we've ever seen one.
Drops of Glitter
Of course it would pour the day of our passion series video shoot – and right after we finished polishing the Lamborghini. Seems to have been good luck, though, as the day went off without a hitch, save for a slight tire puncture in the wee hours of the morning.
Caption Me Elmo
Elmo, Cookie Monster and a glitter-wrapped Lamborghini arrive in Times Square. What happens next?
Punctured Passion
As part of our new “passion” series, we spent the day capturing that of one of our own. (Can you guess who?) This image, shot just two hours into shooting, was actually the perfect way to capture the theme of the piece – something akin to "next-generation commuter crazy."
Business Lounging
As we make our way to the UK for a client meeting, we’re killing time in the lounge of our favorite airline, Virgin Atlantic. Virgin always has the coolest lounges.
The Countach Comes Home
Anyone who knows us probably knows our managing director, Nigel Walker, has a passion for the Lamborghini brand. What they may not know is that it started at nine years old with this exact Lamborghini Countach poster that adorned his bedroom wall. Today it's back in hand.
Chrome Texture
Clothing? Shoes? Machinery? While we’re not entirely sure where this shot from our managing director came from, we're betting it's some indication of things to come – or possibly a throwback to
campaigns past.
Escaping the Storm
As an early winter storm continues to slam the midwestern US, That’s Nice Managing Director Nigel Walker is hurrying to escape the flurries after a client visit in Columbus, Ohio. Safe travels, Nigel!
Aspiration Meets Passion
With the holiday season in full swing and a lot of talk at That’s Nice about realizing our passions, it’s hard not to dream about our future ambitions as we approach the new year. For Nigel Walker, that would evidently be the new emotionally-charged Lamborghini Aventador SVJ.
Setting Foot in Columbus
That’s Nice is in Columbus, Ohio this week for the first time in 20 years. Our last visit to the capital city was in 1998 when we helped launch Time Warner’s Road Runner high-speed internet service. Columbus was one of the earliest adopters of the service in the US.
New from Nice Gift
The new Power Bank 10 with built-in cables charges up to four devices at once! It comes in six colors, with custom packaging options available upon request.
Click here for details and quantity discounts
Snow Down Slow Down
NYC's first
snowfall of the year made for a nightmarish commute last night, with Nigel Walker clocking a record-breaking 8 hours and 1 minute for the 16-mile drive to his Bronxville, NY home, beating his previous record by a whopping 4 hours. Not good.
Closing out the Show
As the UPM Pharmaceuticals team wraps up AAPS PharmSci 360 for 2018, we look forward to being with them at next year's event in San Antonio.
Mid-Term Elections
It’s Election Day in the US, with 36 governorships, one-third of Senate seats and all 435 seats in the House up for election. We're in the center of it all in DC, where
AAPS PharmSci 360
also happens to be in full swing.
Spotted in DC
Members of the That's Nice team came across a rather unusual display of standing puppets while attending AAPS PharmSci 360 in Washington, DC this week.
Caught on Camera
Surprise...the 2018 AAPS PharmSci 360 promotional video is out and guess who's smack in the middle of the shot? Our very own Nigel Walker
–
pounding the pavement, of course. Looking forward to seeing everyone next week in Washington, DC!
