Founded in 1995, That’s Nice is celebrating its silver jubilee in 2020. We have continually evolved over 25 years, specializing early on in life science markets and building a wealth of experience and accumulated knowledge.
As we quickly became more proactive and began developing strategy to help our clients realize their business goals and brand aspirations, we knew that insight was key, so a research division was born and we have spent over 12 years gathering data on all aspects of the market.
Today, we provide a completely rounded offering, still delivering the most research-driven brand creative in the business, but equally offering invaluable insight through FTE research, consultancy supported by many areas of experience, the industry’s best platform for thought leadership content, and lead generation that delivers directly to your pipeline.
19
95
That’s Nice LLC was established on May 15th in New York City.
Our first client was the New York City Economic Development Corp. We developed waterfront recreation, navigation and historical signage that stands the test of time today.
19
97
We worked on our first pharmaceutical project for Allied Signal, when Pamela Roach took a gamble on us. We remain grateful to this day, and still work with Pamela.
We attended our first pharmaceutical trade show – informex – in Nashville, TN.
19
99
We moved our headquarters to West 27th Street in New York City. This global commercial and travel hub has always been our home city.
20
00
We published our first book of inspiration and work, called View.
20
01
We opened our first international location – in the United Kingdom – on September 10th, 2001. The timing wasn’t great with what happened in New York the following morning.
20
03
Our first change in our own identity, moving to the logo we have today, based on the Caslon 540 font. This was developed and first used in the 17th Century by British typographer, William Caslon.
We published our second book of inspiration and work, called View 2.
20
05
We published our third book of inspiration and work, called Perspective.
20
06
Seeing a poorly-served market for promotional gifts adjacent to our core services, we launched Nice Gift. This business was rolled back into That’s Nice in 2015.
20
08
We won our first significant pharmaceutical Agency of Record account, DSM Pharmaceutical Products. The business was eventually acquired by Patheon and subsequently Thermo Fisher Scientific.
Having always specialized in environmental space design, we formalized our Trade Show offering by launching Nice Exhibit. Life sciences is such a trade show-driven marketing and sales cycle, integrated services around these events are still 50% of our collective sales.
We doubled in size, necessitating a move to a new space for the NYC headquarters.
Nice Dwelling was created as a real estate holding company, as we bought two floors of office space on West 20th Street off Fifth Avenue. We subsequently sold it at a profit and returned to renting in 2013, and Nice Dwelling closed at that point.
20
09
That’s Nice published the book, Established, outlining our approach to successful marketing.
We launched Nice Insight after recognizing the need for market research as a service to clients and support for our strategic marketing services.
20
15
Pharma’s Almanac was launched as a content community for Nice Insight, and a platform for thought leadership written for our clients. The first issue was published in Q4.
We celebrated 20 years as a research-driven strategic marketing agency serving life sciences with our 20th Anniversary Chrome Campaign.
We launched the Alcami brand, following work to integrate the former AAIPharma and Cambridge Major Laboratories.
We made an angel investment via private placement in Brammer Bio. The company was acquired by Thermo Fisher Scientific in 2019 for $1.7 Billion.
20
16
We completed our 18,000th project.
We welcomed our 250th employee in 20 years.
We published one million words of thought leadership content in 12 months.
We repositioned the Capsugel brand, culminating in its $5.5 Billion acquisition by Lonza.
20
17
The average age of our staff reached 42 years old, with 20 years of post-academic experience.
We worked with our 600th pharmaceutical industry customer.
We embarked on The Road To BIO – an epic road trip from Cambridge, Massachusetts to BIO International in San Diego, California, talking to companies and the public about healthcare and the journey from drug discovery to commercial launch.
20
19
We made an angel investment via private placement in Arranta Bio.
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20
We are celebrating our Silver Jubilee with a year of exploration looking at The Future Of Healthcare.
We opened a Paris office on February 1st.
In Q3, we will embark on The Road To CPhI Milano, taking us to 25 countries in 25 days, exploring The Future Of Healthcare.
I met Nigel 22 years ago. I was with one of the first companies to give business to That's Nice. They have now evolved into a multi-faceted marketing agency, serving clients across the entire pharma and biotech space. I continue to work with them today.
Joe Carleone, Founder and Managing Director, Carleone Partners