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Visiting MilliporeSigma
Emilee Kudla,
Project Coordinator and Guy Tiene, Business Director, Partner are pictured after a meeting at
MilliporeSigma, in this photo taken by Wei Gao, Accounts Director, Partner.
En Route to Boston
Wei Gao and Guy Tiene are
heading up Boston for an important meeting.
The Next That's Nice Lambo
The next That’s Nice Lamborghini has been ordered! The SUV (Urus) was spiced this weekend with a simple royal blue and black shinny trim finish, signature orange brakes, and interior trim. The new Lamborghini should be ready for delivery in September this year.
Caffeine and Carburetors
Caffeine and Carburetors had an event in New Canaan, CT this weekend. Luke Walker turned up and picked out his favorite car out of the 1000+ on display.
Pizza Friday
That That's Nice team enjoyed an in-office pizza party to mark the end the work week,
HME at Catalent
Nigel Walker is visiting Catalent today to learn more about their HME technology. The company's Somerset, NJ location has become their new home for early phase development.
Lady Liberty
Lady Liberty is always a welcoming sight as you pull into the New York City Harbor. Here she is, pictured from the INmune Bio IPO launch celebration.
INmune Bio IPO Celebration
INmuneBio invited That’s Nice to celebrate the launch of their IPO with a party on the Hudson - the stock is already up 25%!
New Lambo
The beautiful new Lamborghini Urus, picked up by one of our new clients this weekend at Manhattan Motors. Lamborghini proves that Italian design and German engineering are a perfect combination.
Japanese Boys Day Display
Nigel Walker sets up the traditional
Japanese Boys Day display, taking place on May 5th - the tradition is to set up one month in advance.
The Federal Equipment Company Hologram
Have you seen the Federal Equipment Company hologram? She's pretty impressive! Check her out at booth
3110.
Interphex Day One
It's the first day of Interphex! The show takes place at the
Jacob K. Javits Convention Center, pictured here, in New York City.
Nice Passion
That's Nice has launched "Nice Passion" the 10th line extension of the That's Nice brand. The new brand will show case a selection of stories that high light the passion of individuals working in the field of science.
www.NicePassion.com
will launch a new film every quarter.
Jue Lan Club Lunch
The That's Nice team heads to hotspot the
Jue Lan Club, fueling up before organizing client booths at Interphex.
Piramal Booth Prep
The Piramal booth has a long way to go before Interphex but the team is ready for the challenge!
Federal Equipment Company at Interphex
Emilee Kudla and Lina Ma from the Accounts team prep the Federal Equipment Company booth prior to Interphex.
Interphex Prep
The That's Nice Accounts team preps for Interphex doing booth setup for Federal Equipment Company.
Birthday Winner
Luke Walker is a winner! He hit the 1000 ticket level at a weekend away 10th birthday bash.
Dad of the Year
Our photographer, Lucas Visser, volunteered to take his 8th grade daughter's class portrait last week. After the shoot, he printed the portrait onto a poster to be signed by the whole class for the school’s upcoming spring auction.
Platinum Stripe
The brand image of a platinum stripe can be fixating and inspiring.
Private Plane
Nigel Walker take his first charter flight in the US - fancy!
A Very Wei Birthday
Director of Accounts, Wei Gao, celebrates his birthday with cheesecake from Lady M.
That's A Nice Dinner
The That's Nice staff gathered at Iberian restaurant, Aldea for a company dinner celebrating the close of DCAT.
The DCAT Dinner
Thank you, BioVectra, for another delightful DCAT dinner at the Hilton.
DCAT HQ
Nigel Walker is h
eading into his third day of DCAT, with the Intercontinental Hotel on Lexington Ave serving as the event's new HQ.
Prepping For A Rainy DCAT
When your getting ready for DCAT Week, you need to choose your umbrella carefully.
Viscosity & Gravity: Science Experiment
Luke Walker’s Science Fair Experiment for the 4th Grade, 2019. Luke solves the p
roblem:
Does viscosity and gravity help filling a pharmaceutical manufacturing line for a Topical dry skin therapy?
Celebrating Hinamatsuri
That’s Nice Managing Director Nigel Walker celebrated Hinamatsuri, or Japanese Girls’ Day, with his family on March 3rd by displaying a set of traditional ornamental dolls.
Ready for DCAT Week?
Managing Director Nigel Walker's son Luke is and, according to Nigel, he'll be observing the week's activities from behind this DIY creation.
Future Innovators
Strategy Director, Mark Allen, and Junior Strategist, Violet, did some messaging work with her young generation peers. The brand archetypes were ‘Innocent’ and 'Explorer' and the brand anchor words were Winky Wonky Donkey. What's your brand archetype and anchors?
Detroit Brings the Chill
That’s Nice is dedicated to giving each and every client one on one attention. Here, managing director Nigel Walker is visiting a few in Detroit – snowstorm and all.
The Final Countdown
The final footage for “Road to BIO” is now complete! Lucas, Brian and Nigel recently recreated the June arrival in Boston – with a 70 degree difference in temperature and a few more layers of clothing.
Celebrating Emilee
That's Nice Project Coordinator Emilee Kudla spent her birthday at a client shoot last week, so the team held a belated celebration for her this week back in New York. Happy birthday, Emilee!
From the Sound Booth
The team headed to Buttons Sound Studio yesterday to record some final voiceover segments for our upcoming Road to BIO film. Strategy Director Mark Allen (pictured) struggled ever-so-slightly with his lines before passing the baton to Eugene Hsiu who, we’re told, nailed his three words.
Photo Faux Pas
Lucas Visser on our digital capture team accidentally crashed the drone today while on a client shoot, slicing one of his fingers in the process. Here’s to a better day tomorrow, Lucas.
Leading the Charge
Our friend Shawn led us through the mountains with a 45-pound back pack and dragging a 60-pound sledge. Seems we’ve captured this outdoorsman in his element.
In the Elements
That’s Nice Director of Digital Capture Brian Pierce is pictured here doing what he does best, capturing the subject matter of our upcoming film — on 330 acres of private property.
Behind the Scenes in NH
Additional footage from this weekend’s photo and video shoot in the mountains of New Hampshire. From left: That’s Nice Managing Director Nigel Walker, Photographer/Videographer Lucas Visser and Shawn, the subject of the film.
Weekend Getaway
Members of the That’s Nice team took a weekend trip to New Hampshire to shoot the third short film of the Nice Passion series. Pictured here is Managing Director Nigel Walker making his way up the two-and-a-half-mile trail to the location.
Incognito in New York
A member of our New York-based team is on a bit of a camo kick these days. Wonder who it could be...?
Young at Heart
Accounts Director Wei 'Captain' Gao is in the office is preparing for his upcoming birthday, with figurines, toy soldiers and comic books strewn about his workspace.
Ready to Race
After a quick 19 hours, the Pinewood (mini) Lamborghini is now ready for its first run down the track. Second coat of paint and final detailing expected mid-next week.
Snow-fie Time
Snow is falling in New York City, making for an ideal selfie-op. Pictured here outside our Fifth Avenue headquarters is our managing director, Nigel Walker.
Harsh Conditions
Ever the trooper, our photographer Lucas Visser isn’t letting the snow get him down while on location for a client shoot in the Northeast.
Birthday Workday
That’s Nice Project Coordinator Emilee Kudla is celebrating her birthday today at a client photo shoot with Senior Project Manager Katie Baker. Surely the team is planning a proper celebration for her when she’s back in New York…
Scaling Down
The Pinewood Derby is just three weeks away, and our managing director, Nigel Walker, is working with his son Luke to cut 15% of the length and 20% off the width of a 1:18 scale Lamborghini in an effort to build a miniature (7"x2.75”) version of the super car.
Marching into Spring
Nothing like a new pair of shoes to help us get through the final weeks of winter. Pictured here is the latest addition to Nigel Walker’s collection.
Science Is Great
This UK campaign promoting the Best of Great Britain is one of our managing director Nigel Walker’s favorite print campaigns from the past 10 years. A nod to his British roots and science-driven career path, no doubt.
England Beats France
As if there was ever a doubt, England pulled it out for a 35-plus point win over France in the rugby Six Nations match on Sunday. Way to go, boys!
Go England
It was France versus England in Twickenham, London this weekend, where our managing director, Nigel Walker, was more than pleased to witness a big win from his home rugby team
Twickenham-Bound
That’s Nice Managing Director Nigel Walker rode the bus this weekend in London for the first time in 20 years as he headed to see England beat France in the Six Nations Championship.
Throwback to Interphex ‘16
As we approach a series of winter/spring industry events, we took a moment to look back to Interphex 2016. Pictured here are members of the That’s Nice leadership and business teams repping our 20th anniversary chrome campaign at a UBM party.
Captured on iPhone X
We stumbled upon this beautiful old barn during our trip to Windsor, Nova Scotia this week. Nigel Walker captured the shot using the silver tone function on the iPhone X.
Donuts Around the World
This food snap, courtesy of our managing director, Nigel Walker, who believes the glazed donut could be better understood as a cultural staple of cities around the world. Our guess is he’s found a Tim Horton’s while on business in Canada.
Freezing in Toronto
Just one more day of freezing weather (or so they say) as our managing director, Nigel Walker, heads into his next day of client meetings in Toronto.
Stark Contrast
According to Nigel, the Atlanta woods is the perfect place to hang out in a chrome jacket before the big game gets underway.
Lamborghini Heaven
Red Murciélago + Yellow Diablo + White Countach + Blue Gallardo = Supercar Heaven (aka the garage of Lamborghini aficionados Jason and Jamie Jones, who we recently had the opportunity to meet in Ohio).
The Next Generation
As part of our Nice Passion video series, Director of Digital Capture Brian Pierce begins the final edit of “Everyday Exotic” as Luke Walker starts his own journey.
Countach: Check
Nigel Walker meets Jason and Jamie Jones of
Lambostuff.com at their fabulous home in Ohio to talk Lamborghinis. This is the first time Nigel has had the opportunity to sit in a Countach – a poster of which he had hanging on his bedroom wall as a child.
New Staff: Richard Mansbridge
Richard Mansbridge has rejoined the team as a ‘Nice’ consultant based in Australia. Richard was in the New York office this week getting reacquainted with the team and our process.
New Staff: Michelle Sawicki
We are pleased to welcome Michelle to our team as copywriter. Michelle brings to That’s Nice an extensive background in content and brand strategy, which she will undoubtedly leverage in creating engaging marketing content for our clients.
New Staff: Nina van Styrum
Nina has joined our team as exhibit designer. In this role, she is responsible for optimizing our clients’ trade show presence, bringing their exhibits to life through 3D design. Nina has several years of design experience, which she's acquired from studying and working around the world.
Welcome Back, Richard
Our friend Richard Mansbridge is in New York from Australia this week. Richard ran the That’s Nice UK office back in 2001, and we are delighted to be welcoming him back!
Welcome Back, Kyoko
We are delighted to be welcoming back Kyoko Kobayashi who will be re-joining That's Nice as part-time Senior Designer.
Welcoming Lucas Visser
Lucas Visser recently joined That’s Nice as our in-house photographer and videographer. Lucas is based out of our New York headquarters and will be working closely with our Director of Digital Capture, Brian Pierce.
Artist at Work: Adama Coulibaly
Adama Coulibaly will continue in the role of “Starving Artist” in 2019 as he creates his geometric masterpieces from our New York City headquarters.
Nice Promotion: Anthony Reda
Anthony Reda has been promoted to Business Director at That's Nice. In this expanded role, Anthony will be spending 50 percent of his time working with That’s Nice agency services and the other 50 percent with Nice Consulting / Nice Match business services.
Nice Promotion: Parth Tarasaria
Parth Tarasaria has been promoted to That’s Nice Director of Digital Development. With the promotion, he will be moving to New York from North Carolina to join the other leaders of the company.
Nice Promotion: TJ Ladage
Kshitij (TJ) Ladage has been promoted to Market Research Analysis Director. TJ is kicking off his fifth year with That's Nice, and we appreciate his continued support as he oversees this crucial component of our operations.
Back to Business
We're putting the finishing touches on our office restructuring to promote even more collaboration across our departments in 2019. Pictured here are members of our editorial and marketing content teams settling into what we're now calling the writers’ corner.
Happy New Year from the Walkers
Wishing all of our clients a Happy New Year, courtesy of Nigel, Natsumi, Misaki and Luke Walker.
Hauʻoli Makahiki Hou
Luke Walker, son of That’s Nice managing director, Nigel Walker, says, “Happy New Year!” from Hawaii. Other than the Diamond Head Crater in the background, this photo reminds Nigel of his summers in Cornwall, UK in the early 70s...
New Year, New Look
That's Nice is reorganizing the space at our New York City headquarters to kick off the new year and welcome a number of new staff members.
HQ Upgrade
That’s Nice is in the process of upgrading our New York headquarters with new lighting as a part of a larger effort to boost efficiency.
Message from Our Founder
Hoping to return from Hawaii with new life and fresh ideas in 2019. I wish all of our clients a very Merry Christmas and a prosperous New Year (from the beach). It’s the first time in 23 years I have not hand-written Christmas cards, but I have typed and emailed 400+ over the past few days (again, from the beach). Cheers, Nigel.
Taking the Cake
The holiday cake from our shoot suddenly disappeared and our accounts director, Wei Gao, looks a guilty as ever.
Happy Holidays from That's Nice
We're putting together a simple holiday video message from the That's Nice staff. No one has to know that cake was actually six days old at the time of the shoot...
Happy Birthday, Guy
The team celebrated the birthday of Business Director Guy Tiene on Friday with an end-of-day treat. It was a great way to end a fun but hectic week as we wrap up a number of year-end projects for both That’s Nice and clients.
Lessons from the Green
They say the game of golf is 90% strategy. It makes sense, then, that our strategy director, Mark Allen, got his start on the green. In fact, he’s PGA certified, as substantiated by this ‘artifact’ he stumbled upon during his most recent visit to the homeland.
Spotted in ATL
While visiting customers in Atlanta, we came across this striking camouflage-inspired pattern on the airport ceiling as we moved through the terminals. A very creative application using light, monitors and sound.
Escaping the Storm
As an early winter storm continues to slam the midwestern US, That’s Nice Managing Director Nigel Walker is hurrying to escape the flurries after a client visit in Columbus, Ohio. Safe travels, Nigel!
Aspiration Meets Passion
With the holiday season in full swing and a lot of talk at That’s Nice about realizing our passions, it’s hard not to dream about our future ambitions as we approach the new year. For Nigel Walker, that would evidently be the new emotionally-charged Lamborghini Aventador SVJ.
Setting Foot in Columbus
That’s Nice is in Columbus, Ohio this week for the first time in 20 years. Our last visit to the capital city was in 1998 when we helped launch Time Warner’s Road Runner high-speed internet service. Columbus was one of the earliest adopters of the service in the US.
Snow Down Slow Down
NYC's first
snowfall of the year made for a nightmarish commute last night, with Nigel Walker clocking a record-breaking 8 hours and 1 minute for the 16-mile drive to his Bronxville, NY home, beating his previous record by a whopping 4 hours. Not good.
Illuminating Boston’s Seaport
While supporting clients in Boston this week, we couldn’t help but take note of the kaleidoscopic sculptures that have popped up in the Seaport District, adding even more vibrancy to the bustling biotech hub.
Last of the Roses
Of the 100 roses that blossomed in the garden of our managing director, Nigel Walker, this spring and summer, just two remain standing as part of nature's final offering for the year.
Closing out the Show
As the UPM Pharmaceuticals team wraps up AAPS PharmSci 360 for 2018, we look forward to being with them at next year's event in San Antonio.
Mid-Term Elections
It’s Election Day in the US, with 36 governorships, one-third of Senate seats and all 435 seats in the House up for election. We're in the center of it all in DC, where
AAPS PharmSci 360
also happens to be in full swing.
Spotted in DC
Members of the That's Nice team came across a rather unusual display of standing puppets while attending AAPS PharmSci 360 in Washington, DC this week.
On Patrol
Halloween may be over, but the Bronxville PD's two newest recruits, Misaki and Luke (daughter and son of TN managing director, Nigel Walker), are still out patrolling the neighborhood.
Caught on Camera
Surprise...the 2018 AAPS PharmSci 360 promotional video is out and guess who's smack in the middle of the shot? Our very own Nigel Walker
–
pounding the pavement, of course. Looking forward to seeing everyone next week in Washington, DC!
Green Turned Gold
After their early morning start in Harriman State Park, Nigel and Lucas made their way slightly south to a small community bordering the park, capturing the morning sun shooting across the swampy clearing.
Autumn 'Falls'
On Sunday, That’s Nice photographer, Lucas Visser, and managing director, Nigel Walker, set out on a 5:30am venture to capture one of Harriman State Park’s waterfalls against the backdrop of the emerging fall foliage.
View from the Top
Here’s a sneak peek of our new creative vision for 2019 — “View from the Top.” More to come in the coming weeks...
That’s Nice Expands into AI
That’s Nice has launched a new research initiative around Artificial Intelligence, working closely with MILS Group, a forward-thinking pharmaceutical entrepreneur. To learn more, or to join the initiative, visit
www.thatsnice.com/research-services/artificial-intelligence.
Let the Fall Festivities Begin
Van Cortlandt Manor, a historic property in Croton-on-Hudson, New York, puts on an amazing jack o'lantern display every year, with more than 10,000 pumpkins on site. Hundreds of thousands of families will visit “The Great Jack O'Lantern Blaze” over a four-week period.
The Graffiti Series Continues
Following Nigel’s graffiti tour of Europe, it’s been determined that Madrid owns the street art space—and that’s coming from a New Yorker.
Street Art in Spain
Following Nigel’s graffiti tour of Europe, it’s been determined that Madrid owns the street art space—and that’s coming from a New Yorker.
Taking Flight
We weren’t expecting to see quite so many hot air balloons Madrid—especially not outside of a royal palace—but as we’ve learned, a balloon ride is a popular (and efficient!) way to tour the historic city
Taking in the Sights
That’s Nice is visiting the Royal Palace of Aranjuez just outside of Madrid before heading back to New York tomorrow.
Día de la Hispanidad
Spain's National Day, also known as Día de la Hispanidad or Hispanic Day, commemorates the arrival of Christopher Columbus to the Americas. We are excited to witness the day’s celebrations on this post-CPhI Friday in Madrid.
Now Hiring: Nice Exhibit Designer
That’s Nice is looking for an exhibit designer / 3D modeler to join our team. Organic design and use of interesting materials is key to this position.
Adios, Barcelona
It’s almost CPhI time – Nigel is leaving Barcelona today for Madrid, stopping for a quick graffiti-selfie near Gaudi's Garden on the way out.
New Series: Looking Beyond Pharma
Brian Pierce, Director of Digital Capture for That’s Nice, will be heading up our new “passion” series of videos, in which we document some of our more personal interactions with seasoned pharma industry individuals who have a unique passion – or simply a passion for life. Stay tuned as the initiative picks up steam in 2019.
Nice Views in the Adirondacks
That’s Nice photographer Lucas Visser was recently in Lake Placid, New York, for a fishing trip with friends. He reported fresh air, breathtaking views and no flies, which, according to Lucas, was good and bad. “On the one hand, thankfully there were no flies. On the other, no flies meant no fish.”
Meeting Biotechpharma
Nigel Walker, Managing Director of That’s Nice, is visiting our client Biotechpharma UAB in Vilnius, Lithuania this morning. Biotechpharma has developed a niche business the fast-moving biopharmaceutical CDMO space, and we look forward to discussing what’s next for the organization as we head into 2019.
Cheers to Parth
That's Nice developer Parth Tarasaria is
headed back to North Carolina this afternoon after a week in the New York office. The team gathered yesterday evening for what we hope was not a farewell, but more of a see-you-soon...
Camo the New Orange
As we spend more time visiting clients in Tennessee and exploring the southern Appalachian Mountains, we’re thinking camo might be the new fall staple—one we may even take back to NYC as a reminder of the fresh air and unadulterated oxygen sorely lacking in the concrete jungle we call home.
Lambo and Camo
Heading into fall, we’re seeing a new fashion trend emerge at That’s Nice as our managing director, Nigel Walker, becomes acquainted with his woodsy side—but not at the sacrifice of his signature Lamborghini garb. “Deep in the woods, a world cut in half,” he said of the ensemble.
Kicking off ChemOutsourcing with Servier
Eugene Hsiu, account executive for That’s Nice, is on scene at ChemOutsourcing in New Jersey preparing our clients for
Monday’s
event kickoff. Eugene, pictured here, is putting the finishing touches on Servier’s booth #71.
Hitting the Runway
Adama Coulibaly has translated art into fashion with a selection of new wearable pieces, including this fierce new jacket. New York Fashion Week 2018 may be a wrap, but there’s always next year—and many to come for Adama, we're sure.
Camera Shy
Despite having helped coordinate the entire office shoot, our new junior account executive Lulu Ruan became a bit shy when the lens was turned her way. Lulu joined That's Nice this summer and is
pursuing her master's degree at NYU.
Reporting for Duty
At That’s Nice, we are admittedly a bit fanatical over Star Wars (some of us more than others). We’ll assume this shot is part of a larger story that we’ll see play out over the coming weeks as our corporate video is finalized—though this could be just what it looks like: Accounts Director Wei Gao emerging from the elevator with two of our best ‘troopers in tow.
Cheap Shot
The team took what we all thought was a break from shooting yesterday to enjoy some NYC pizza in honor of our out-of-town guests, but it turns out the camera was still rolling as everyone noshed.
Business Meets Art
New York City artist Adama Coulibaly has been at That’s Nice working on a number of pieces for upcoming exhibitions. Pictured in front of—and in—some of his latest work is Adama himself, alongside That’s Nice Business Manager Anthony Reda.
Welcoming Back Kyoko
Members of the Nice Design, Digital and Accounts teams came together for a group shot during yesterday’s photo and video shoot at the New York City office. We are happy to be welcoming back our Senior Designer, Kyoko, who started with That’s Nice 10 years ago in New York before moving to our Shanghai office for a year. Ten years later, she’s come full circle!
Welcome to New York, Parth
Our North Carolina-based interactive developer Parth Tarasaria made an opportune trip to New York this week, just in time to escape the impending hurricane that is threatening the southeastern U.S. And, as luck would have it, he arrived just in time for the That's Nice office video shoot. Parth worked at our former Nice Digital office in Apex, North Carolina and is finally getting to meet the rest of the team.
Welcoming 'Junior' Staff
Elan Harris, Illustration Director at That's Nice, brought his four-month-old daughter Veronica into the office today for a glimpse at Dad's award-winning illustration skills. While we're sure she was impressed, she was intensely fixated on her toy giraffe, although her big blue eyes did perk up when she realized it was time for her close-up.
Nice Comparison
With some level of amusement, one of our clients decided to share these two characters from the movie "Despicable Me 3" with the commentary that they reminded him of our Managing Director, Nigel Walker, and Haig Barrett business partner, Haig Armaghanian. Can you guess who's who?
Back to School
In New York, Labor Day weekend marks the unofficial end of summer, and the official start of the school year. With temperatures well into the 90s this weekend, there was still plenty of summer sunshine to justify one more dip in the pool for Nigel's son Luke before he hits the books on Tuesday.
Continuing a Legacy of Science
Luke Walker, son of That’s Nice Managing Director, Nigel Walker, is looking forward to his school's annual science fair in the fall. This will be his first time participating in the event and, as we expect, he will be following in the footsteps of his older sister, who has won first, second and third place over the past three years.
Recruiting Southern Talent
That’s Nice is scoping out the scene in Johnson City, Tennessee today looking at potential retention venues for our recruitment drive.
Bittersweet Farewell
Last Friday, August 17th,
That’s Nice bid farewell to three of our summer
interns—Gabriela Estupinan and Nicole Ip—along
with our longtime employee Mimi Chen who is moving to the West Coast. Thank you for all your hard work and best of luck in your next endeavors!
Blending In
It’s race weekend in Bristol, Tennessee, and Nigel has decided to
dress accordingly. With a little help from the folks at Bass Pro
Shops, looks like he’s ready to hit the track—or the woods.
All Roads Lead to Bristol
After an early morning start at UPM Pharmaceuticals in Bristol, Tennessee, Nigel took a moment to enjoy the serenity of the landscape before heading over to the Bristol Food City 300 at Bristol Speedway - his first visit since the infamous go-round during last year's
Road to BIO
adventure.
Gabriela Estupinan, Market Research Intern
As a market research intern, Gabriela is supporting our Nice Insight research offering by collecting and analyzing data on the pharmaceutical market and identifying key trends. She is from New Providence, New Jersey and is currently pursuing her B.S. in biochemistry from Santa Clara University in California.
Anthony Reda, Business Manager
That’s Nice Business Manager Anthony Reda has 25 years of strategic business development experience in the pharmaceutical specialty and fine chemical industries. At That’s Nice, he is helping to drive the expansion of Nice Consulting and Nice Match to achieve our clients’ goals for growth.
Nicole Ip, Market Research Intern
Nicole has joined the Nice Insight team as a market research intern, collecting valuable data on the pharmaceutical market. Originally from Hong Kong, Nicole is attending the University of St. Andrews in Scotland where she is pursuing her B.S. in Neuroscience.
Lina Ma, Project Manager
Lina Ma is leveraging her experience in exhibitions and events to support a number of agency functions, including industry events, client media placements and Nice Gift promotional planning. She graduated from the University of Exeter in the U.K., where she earned her B.A. in management and leadership.
Lulu Ruan, Associate Project Manager (Intern)
Our new project management intern Lulu Ruan recently moved to New York from Shanghai to pursue her M.S. in integrated marketing at NYU. She is supporting the accounts team with various company initiatives, most recently helping to coordinate an entire office video shoot.
Happy Birthday, Mark!
The team celebrated the birthday of our Strategy Director, Mark Allen, by putting together a fun 19-year history of his time in New York. Pictured here are some of our longest-time employees, including the birthday boy himself, Mark Allen (23 years at That’s Nice), Director of Digital Capture, Brian Pierce (21 years at That’s Nice), and Illustration Director, Elan Harris (22 years at That’s Nice).
Revisiting Lord's Cricket Ground
Back in 1987, That’s Nice Managing Director Nigel Walker worked on the gate at Lord’s Cricket Ground for a summer of tests against various international teams. Thirty-one years later, Nigel returned to the grounds with friend and business partner Haig Armaghanian to see Naple and Holland play in a one-day match.
Catching Up in the Garden
While visiting London this weekend, Nigel met up with an old friend and business partner, Haig Armaghanian. The two visited the flower nursery inside St. John’s Wood—an interesting find in the middle of London.
Good Morning, Munich
That’s Nice has a meeting this morning in the previously owned McKinsey & Company offices in
München
. Can’t miss a photo op in front of this beautifully decorated building overlooking the English garden at the heart of the city.
Brain Break in Pompeii
After a marathon week of meetings, Nigel is "taking a half day" for a bit of inspiration at the Pompeii ruins near Napoli, Italy. Mount Vesuvius erupted more than 2,000 years ago, covering the village in lava.
Touring Capua BioServices
That's Nice is in southern Italy today for a plant tour of Capua BioServices S.p.A. Elise Mous, Director of Sales & Marketing / Business Development for Capua, was gracious enough to show us around the facility while specifically highlighting the CDMO's microbial fermentation capabilities.
Welcome Back, Marc
We are happy to be welcoming back our research and strategic content intern Marc Technow who recently graduated with his master’s degree from the University of Applied Sciences in Cologne, Germany. Congratulations and welcome back to the team!
Officially American
On July 25th, 2018, Mark Allen, British-born Strategy Director and Partner of That's Nice, became an American citizen. With a smile on his face and American flag in hand, he's off to celebrate over what we can only assume will be a Bud and a burger (this later confirmed by the newly minted citizen himself).
Meeting ABF Ingredients in Paris
That’s Nice has just wrapped a meeting with ABF Ingredients, part of the 13.4 billion-pound British giant, Associated British Foods.
Between Meetings
With a few found minutes in between meetings, Nigel is enjoying another fine day in France. Naturally, he’s stumbled upon a London pub in Paris, aptly named “The Cricketer.”
Reaching New Heights with Servier
Nigel Walker and Brian Pierce of That’s Nice joined Servier CDMO’s Gwenael Servant in France this weekend for a journey in his first restored plane.
“Fearless” Flyers
The team had all the confidence in the world hopping into this 1950 North American Aviation T-28 Trojan—that is, until they went airborne.
That Moment When…
…You find yourself upside down traveling at 550 knots over the French country side. Caption that photo.
Up and Away
A well-prepared Brian Pierce is set for what might as well be a bombing run, as there’s no room for hesitation today. The skills he gained during his time in the Coast Guard seem to be translating well as he takes flight.
Inaugural Flight
Brian Pierce takes off on the biplane's maiden voyage. As the wind begins to pick up, we realize this is no time for amateur hour.
On Location in Paris
Members of the That’s Nice team are in Paris this weekend for an exhilarating experience with one of our clients. As usual, Nigel Walker is at the ready with the Nikon D5.
Can't Take the Heat
Our managing director, Nigel Walker, experienced the ultimate NYC nightmare this morning when his car overheated in standstill traffic. The vehicle, he says, nearly set fire, with the coolant temperature hitting
130+ degrees as the oil pressure plummeted. "Meltdown was just around the corner," he said.
Nice Landscape
After 50 hours of mid-summer pruning, edging and laying down a fresh layer of mulch, the front garden of Nigel's Westchester County home is ready for some late-summer festivities.
Happy Birthday, Nigel!
The That's Nice NYC team celebrated the birthday of our founder and managing director, Nigel Walker, with a post-lunchtime treat of apple pie à la mode. Wishing Nigel a very happy birthday and a joyous year ahead!
Weert, Netherlands
Wei Gao poses in
Weert, Netherlands, in front of a local church.
Baaah, Brian
Brian Pierce,
Director of Digital Capture stops to feed the goats at the team's Bed and Breakfast in Holland.
Managing Director Turned Craftsman
After moving into a new house last year, Nigel Walker has been busy designing custom furniture for his kids’ study room. The ‘live edge’ style will help transform what has previously a playroom into a more sophisticated study space. The desks are made from a grafted orchard tree, which gives them an interesting shape and depth, mostly at the ends. The graft line of the English walnut to black walnut is also visible.
Photo credit: Russ Lowgren, Fabricator
Taking Flight
The restoration and technology update of an American biplane will be taking flight in July as Director of Digital Capture Brian Pierce and Managing Director Nigel Walker document the aerial adventure of one of our key client accounts.
Expanding our Digital Team
Established New York City photographer Lucas Visser will be supporting That's Nice Director of Digital Capture Brian Pierce as we ramp up our in-house video team. As part of the expansion, we will be utilizing the newly created Ronin Nikon fly-through setup, with the iPhone serving as back up.
Where's Wei?
Wei Gao,
Accounts Director, is traveling in Amsterdam with the Director of Digital Capture, Brian Pierce. He's pictured here among the tourists!
Walk in the Park
That’s Nice’s Nigel Walker hikes Diamond Head Crater while on vacation in Hawaii. A “walk in the park” compared to Mt. Fuji, he reports.
Father’s Day Luxury
Founding ‘father’ of That’s Nice, Nigel Walker, received the gift of luxury this Father’s Day in the form of a Cartier watch. As is typical of our creative-minded director, he was just as enamored with the intricately designed packaging as the timepiece inside.
Bio & Tech Abound in Cambridge
With the industry in Boston for biotech’s largest annual event, That’s Nice had the opportunity to visit several clients in the nearby innovation hub of Kendall Center in Cambridge, Massachusetts.
Visiting Biotech's Leaders in Cambridge
While in Boston for the BIO International Convention, That’s Nice met with the senior management team from the Cambridge, Massachusetts-based BrammerBio, a viral vector CDMO specializing in cell and gene therapy.
Farewell Strategy
That’s Nice wished recent intern Marc Technow good luck as he returns to Cologne to complete his Masters after a short break over the Summer.
Research and strategy apply all their skills to the challenge inherent in getting the wrapper off. the cake.
#BIO2018 Here We Come
It’s the last day of setup before the BIO International Convention kicks off at the Boston Convention Center
June 5th
, and the last-minute hustle is in full swing. Pictured here is
That’s Nice Managing Director
Nigel Walker, , who is preparing for a whirlwind week of client meetings and new business development.
No Words Necessary
When a brand can be communicated, without words, it’s worth following. The Versace brand is one of those brands.
Thank You & Good Luck
Marc Technow is coming to the end of his 3 months internship at That’s Nice, he’s done a great job of fitting in with the research and strategic content team, we wish him all the best as he graduates next week in Germany.
Lucky Number 13(K)
After a slow uptick in 2018, we have reached 13,000 followers on LinkedIn, thanks to the dedication of our business logistics manager (and chief social media recruit), Albert Bruan. A big thanks to Albert for his hard work and perseverance on this long road!
Together Again
On our last day in London, we stopped to visit Haig Armaghanian, our business partner from Haig Barrett, and Phil Neill, the former managing director of our UK office. At That’s Nice, we are proud of the enduring relationships we maintain across the business, from our strategic partners to our customers.
Steriles Leader Cenexi
That’s Nice Managing Director Nigel Walker met with the Cenexi senior management team in Fontenay Sous Bois, Paris. Following Cenexi’s 2017 acquisition of its world-class steriles facility in the Normandy region, there is much to discuss as the sterile fill-finish leader adds new lines and capacity.
Central London, Past & Future
Our tour of London’s biotech circuit continues this week as Nigel kicks off the day with Tecrea, an innovative nanoparticle and polymer company looking for new pathways to the drug delivery world. But first, a quick snap in front of historic St Pancras, an architectural contrast to the modern London Bioscience Innovation Centre to which he’s en route.
Visiting GSK House
After working with GSK for more than six years, That’s Nice had the opportunity to visit the healthcare giant at its global headquarters in Brentford, London. It was exciting to see the many changes that are in the works as Emma Walmsley comes up on her one-year anniversary as CEO and the organization looks to reshape its product portfolio.
Early #TBT
Accounts Director Wei Gao (center) celebrates 10 years with That’s Nice, looking as fresh-faced as ever in this throwback photo with…can you guess who that is to his right?
Meet me in St. Louis
Director of Digital Capture, Brian Pearce, takes in the St. Louis sun while shooting for a client.
Kicking Off Interphex
Today marks the first day of Interphex 2018, the premier event for pharmaceutical, biotechnology, and medical device development and manufacturing. We are noticing slightly fewer CDMOs this year, but, as is to be expected, there is plenty of new equipment on display.
Up Close and Personal
Albert Braun points out the Philadelphia Convention Center, ahead of CPhI North America.
Easy Being Green
Floral aficionado, Nigel Walker poses in front of a wall of vibrant greenery inside the lobby of
“1 Hotel, South Beach.”
When You Think Equipment...
That's Nice had the pleasure of hosting team members from Federal Equipment Company
on Friday
, welcoming the excuse to partake in a savory New York staple with our out-of-town clients (though rumor has it Cleveland is getting its very own Shake Shack in 2018 - Ohio's first)!
Easter Service
That’s Nice Business Logistics Manager Albert Bruan attended Easter Mass at Our Lady of the Lake Parish in Verona, NJ
on Sunday
. The vibrant floral arrangements captured the essence of the day, which brought with it the first real hint of spring—a welcome reprieve from a particularly intense winter (until, that is, we were hit with 6 inches of snow
on Monday
).
Aspirational Autos
While attending the New York International Auto Show on Thursday, That’s Nice managing director and Lamborghini aficionado, Nigel Walker, came face to face with the Lamborghini Centenario, a commemorative ode to the brand’s founder retailing at a cool $4 million dollars. Maybe next time, Nigel.
New York Auto Show 2018
That’s Nice founding partners Nigel Walker and Mark Allen and attended the New York International Auto Show yesterday as guests of Lamborghini corporate. This time last year, the agency was in full prep mode for our Road to BIO ‘speed-to-market’ campaign, which was sponsored in part by Lamborghini.
DCAT After Hours
The party continued into the night at the Xellia Pharmaceuticals post-DCAT dinner party. We’ll avoid naming names, but pictured here are members of the That’s Nice, UPM and BioVectra teams.
DCAT Hustle
As we head toward the latter end of DCAT Week, we are invigorated by the number of companies coming together to discuss future business. Despite the snow, we’re seeing more companies than ever!
Another Snowy DCAT Week
It seems rain, snow and slush has become as much a staple of DCAT Week as the opportunity it represents. It’s no surprise, then, that New York’s fourth Nor’easter of the season has fallen right in the middle of DCAT Week 2018.
Congratulations, Misaki
Misaki Walker, daughter of That’s Nice Managing Director, Nigel Walker, graduated this weekend from sixth grade at Japanese Weekend School of New York (JWSNY), a Japanese school covering a traditional curriculum.
Swiss Chocolatiers
It’s almost game time in Basel, Switzerland, but before the team makes their big pitch, a bit of a pick-me-up is in order. Pictured here is Strategy Director, Partner and newly appointed Master Chocolatier, Mark Allen.
Welcoming Clients
At That’s Nice, our clients and staff are all one big family. UPM Pharmaceuticals’ Mary Lee Schiesz visited the New York office for an early year account review, snapping a quick ‘usie’ with the team before heading back to Bristol, TN.
Happy Birthday, Katie!
That's Nice celebrated the birthday of accounts team member Katie Baker with a raspberry frosted cake that was
almost too pretty to eat.
H-D Museum
Following a client video shoot in Germantown, Wisconsin, Director of Digital Capture Brian Pierce and Accounts Director Wei Gao made their way slightly south for some complementary footage from the Harley Davidson Museum in downtown Milwaukee.
Paddington 3
Strategy Director, Mark Allen, ‘blends in’ wearing too much (?) of the company color after losing an accumulator bet on soccer with Scientific Research Manager, TJ Ladage. He should have known better than to bet with a Nice Insight guy.
Video capture in the north
Brian Pierce, Director of Digital Capture, and Wei Gao, Accounts Director, visit Germantown, Wisconsin to capture video footage for an online 360º facility tour experience. Hope it’s not too cold, boys.
Team Outing
In celebration of one of our team member's engagement news, the accounts team at That's Nice made a trip to Outback Steakhouse, which our former suburbanites were particularly delighted to stumble upon here in New York City.
Welcoming Kris Senft
That’s Nice is thrilled to welcome pharmaceutical sales and marketing veteran Kristine (Kris) Senft to the team. As Nice Consulting Director and Partner, Kris will be working with clients to utilize Nice Match as a mechanism for growth in global markets. Welcome, Kris!
Nice Promotion – Maurice Spicer
Maurice is not only an integral member of the Nice Insight market intelligence team, but also keeps us up and running by helping to maintain the IT infrastructure. In recognition of his hard work, Maurice has been promoted to Research Analyst. Well deserved, Maurice!
Nice Promotion – Chee Choi
As Exhibit Designer, Chee is an integral part of our creative design team and is responsible for producing award-winning exhibits for both That’s Nice and our clients. Without Chee, Nice Exhibit would not be what it is today. Thank you for the exceptional work, Chee!
Nice Promotion – Govindra Singh
As Market Research Director, Govindra is now responsible for overseeing all research services accounts and managing both internal and external resources to help define, meet and exceed client objectives. Congratulations, Govindra!
Nice Promotion – Eugene Hsiu
Congratulations to Eugene on being promoted to Account Executive. In his first year at That’s Nice, Eugene has grown significantly in his role, providing exceptional effort on day-to-day projects and playing an integral role in the Road to BIO campaign in June 2017. We all appreciate Eugene’s hard work and dedication. Well done, Eugene!
Nice Promotion – Guy Tiene
As Business Director, Guy’s role has expanded to include identifying synergies across Nice Insight research, Pharma’s Almanac content and That’s Nice marketing and communications to fully support the success of our clients. Congratulations, Guy!
Nice Promotion – Young Tae
Congratulations to 13-year That’s Nice veteran Young Tae for being promoted to Creative Director, a newly created position recognizing her tireless efforts and exceptional ability to progressively improve her creative talents. Well done, Young!
Lessons from Misterland
An English favorite for the holidays, Roger Hargreaves’ Mr. Men and Little Miss books are fun for both children and adults. Thanks to our consulting partner, Haig Armaghanian, for providing a bit of nostalgia this holiday season.
Luxury Brand
As with any gift, presentation is everything. A big thanks to Sienna Feldman at Cartier Fifth Avenue Mansion for helping to provide these beautifully packaged pieces this holiday season.
Pre-Holiday Hustle
Twas the last working day before the holidays and all through the office, not a team member was idle, not even a novice. Even on the Friday before Christmas, That’s Nice is working hard to meet some pre-holiday deadlines. Happy holidays!
Emerging Artist
Adama Coulibaly, whose geometric art can be seen around the That’s Nice office, is displaying at his first art show at Onishi Gallery’s Onishi Project from
January 18-31, 2018. Join us in supporting Adama as he makes his New York gallery debut!
The Last Jedi
That's Nice Star Wars fans are keeping busy at the office and avoiding spoilers on
this Friday release day. Judging by his Halloween costume, we'd say our Jedi Master of Strategy, Mark Allen, is ready to hit the theater with Rey by his side.
