Brian and Wei enjoy dinner ahead of DIA with clients Leandro and Duncan from Yourway, and a blast from the past, former Media Manager, Mimi Chen!!
Industry
Company News
Events
Travel
Pharma's Almanac
Nice Insight
Case Studies
Staff
Campaigns
Offices
Road Trip
Food & Drink
DIA Dinner
A Pre-DIA Selfie
Accounts Director, Wei Gao and Brian Pierce, Director of Digital Capture take a selfie in front of the Yourway booth ahead of the DIA show in San Diego.
The DIA Yourway Booth
Wei Gao, Accounts Director, completes the finishing touches on the Yourway booth at DIA.
The DIA Marken Booth
The Marken booth is ready to go and the company is ready to take meetings at DIA in San Diego.
DIA Pre-Show Setup
The That's Nice team gets ready for DIA ahead of show time at the Marken booth.
Congrats, Grad!
Misaki Walker celebrated her 8th grade graduation on Friday, June 21st. It was a wonderful day out to celebrate the journey to entering High School.
Accounts Team Nails
The Accounts team shows off their manicures, courtesy of Project Manager (and nail artist) Lina Ma.
Manicures After Hours
Lina Ma, Project Manager, treated the That's Nice staff to manicures after hours. Guy Tiene was first in line!
Clouds Over Carolina
When the clouds are rumbling over the Carolinas you know change is around the corner.
Guess for a Gift
Think you know the address of these NYC doors? Call us at 212-366-4455, and we will send you a gift for getting it right!
Chrome Barney's Branding
The Barney’s New York natural stone surface is iconic branding, and with a chrome font finish, we think, beautiful.
Pharma Father's Day
Happy Father's Day to all the dads in pharma!
Tea & Sympathy Table
Tea & Sympathy, our favorite restaurant in New York City, was back on the table on Saturday! Needless to say, we enjoyed the food and afters.
Thank You, MSKCC
Nigel is celebrating the fine work of the medical staff at Memorial Sloan Kettering Cancer Center this week. While supporting a friend during a difficult time, the staff from the state-of-the-art, recently completed new treatment facility in New York City were not only caring but professional in every way.
DIA Solstice
Nigel has friends over for the weekend, as he prepares for a big week ahead. The summer planning will start this week, as we are one show away from our summer solstice (DIA).
Brian ready for BIO International
Brian Pierce has arrived at BIO International, ready for the show.
CAI Booth #4249
Come visit the CAI team at BIO International, at Booth #4249.
Nice Passion Flight of Freedom – Booth #4201
Nice Passion launches “Flight of Freedom” featuring Gwenaël Servant at BIO International.
iBIO Web Launch - Booth #3059
iBIO launches new website, this much easier site to understand communicate a clearer message.
BioVectra in Q2 Pharma’s Almanac - Booth #3055, 2427
Check out BioVectra’s must-see 8-page article in the Q2
Pharma’s Almanac.
CRB in Q2 Pharma’s Almanac - Booth #3205
CRB has led
Pharma’s Almanac in most-read content for two years in a row.
Brammer Bio / ThermoFisher Booth #1501, 643, 1301, 2027
Brammer Bio is now part ThermoFisher! Come visit the Brammer Bio team at BIO International.
Fareva in Q2 Pharma’s Almanac - Booth #3455
Thibaut Fraisse gave a strong interview in the Q1
Pharma’s Almanac. Come by the Fareva booth to meet the team.
GE Healthcare Life Science Booth #3519, 4101
GE has gone through some challenging changes over the past three years, but as GE Healthcare joins the Danaher Corporation, there is light ahead.
Emergent Biosolutions Booth #2961 – New Fill & Finish Capacity
Patrick DePalma from Emergent will be ready to meet customers at the Emergent booth, #2961.
That’s Nice – Meet the Staff at Booth #4201
That’s Nice will be waiting to greet you at booth# 4201, getting ready for the biggest Biotech show of the year.
Rentschler Biopharma Booth #2719
Come visit the new Rentschler Booth# 2719 at BIO International.
Avara Pharmaceutical Services Booth #4100
That’s Nice supports Avara as they consolidate into a drug product CDMO. Avara comes to the table at BIO with new BD staff and a refocused business.
iBIO Booth #3059
Come visit iBIO at BIO International. The team is ready to meet you!
Hot Pot
Eugene showing Nina how to eat hotpot for the first time.
Looking Forward to BIO
I look forward to seeing all the customers in Philly next week. That’s Nice has 12 brand launches - needless to say, I’m looking forward to seeing the doors open on the first day.
Brian's Bike Ride
There is a hand landing on Brian’s head, as he rides his bike to pick up some ice cream.
Championship Cup
Aston Villa Captain and Manager raises the Championship Cup at Wembley Stadium - it's a special day in my history of following the club since 1971.
Go, Aston Villa!
Aston Villa have won the Championship play off final against Derby County and have been promoted to the Premiership. Go, Aston Villa!
On Location in Allentown
The Yourway truck is being shot today, photographer and project manager Lucas Visser, is pictured in Allentown in the process of getting it down.
The Advanced Therapeutics Issue Has Landed
Pharma’s Almanac, The Advanced Therapeutics Issue has landed on my desk - in my personal opinion, this issue has the best content.
What Do You See?
What is this? And what does it represent?
AbbVie Umbrella
Thank you, AbbVie, for the gift we received at CPhI North America - it came in very handy on a rainy NYC day!
A Gift from Portugal
Parth Tarasaria,
Interactive Developer returned from a trip to Portugal with wine for the office.
Cesar's Last Day
We're sad to see our
Market Research Associate
Cesar Benjumea leave, but wish him all the best!
It's a Wrap!
Director of Digital Capture Brian Pierce wraps up a shoot for iBIO at the company's facility in College Station, Texas.
That's Nice Celebrates 24 Years
That’s Nice is 24 years old today, after so many days of operation we are delighted to having a record year in all areas of the business, including Research, Agency and Business Services growth. With no debt and an estimated $27 Million in annual sales and investment income in 2019, we are delighted to look forward.
Throw Back Thursday
When your 10 years old and wearing tight shorts - you know it’s the 70’s.
New Kicks
Nigel's new kicks arrived in the office today, which he plans on wearing the next sunny day. We can't wait to see these beauties at BIO International!
Leaving Bristol
Leaving Bristol, Tennessee after visiting customers over the past 10 days from Michigan, Indiana, Illinois, Kentucky, Nigel lands in Tennessee before heading back to New York.
Derby Horses
After leaving Winchester, Kentucky, Nigel stopped in to see the Derby horses and caught a few snaps from the Kentucky Horse Park in Lexington.
Colonel Walker
Nigel is pictured alongside Colonel Sanders.
Who’s the Boss?
The Birthplace of KFC
Nigel stops at the birth place of Kentucky Fried Chicken, Corbin Kentucky in a moment of reflection for this small town.
Kentucky Derby 2019
Nigel Walker celebrates the Kentucky Derby this year, a wonderful day out.
Thermo Fisher Scientific Closes on BrammerBIO
Thermo Fisher Scientific formally closes on the purchase of BrammerBIO. That’s Nice congratulates and thanks the management team at BrammerBIO for being part of this amazing story.
Happy Birthday, David
Scientific Content Director, David Alvaro celebrates his birthday in the office with doughnuts from Dough.
Bowling Night at CPhI NA
That’s Nice enjoyed the Federal Equipment / AbbVie bowling night during CPhI North America.
Special Delivery
Who doesn’t love flowers for no reason? Events Director YiYi Liu received a special bouquet at work.
Servier CDMO at CPhI North America 2019
Supporting Servier CDMO at CPhI North America this year in Chicago.
Cenexi at CPhI North America 2019
Supporting Cenexi at CPhI North America this year in Chicago.
Bora Pharma at CPhI North America 2019
Supporting Bora Pharma at CPhI North America this year in Chicago.
Federal Equipment Company at CPhI North America 2019
Supporting Federal Equipment Company at CPhI North America this year in Chicago.
Albemarle Fine Chemistry Services at CPhI North America 2019
Supporting Albemarle Fine Chemistry Services at CPhI North America this year in Chicago.
Lonza Pharma & Biotech at CPhI North America 2019
Supporting Lonza Pharma & Biotech at CPhI North America this year in Chicago.
UPM Pharmaceuticals at CPhI North America 2019
Supporting UPM Pharmaceuticals at CPhI North America.
Hovione at CPhI North America 2019
Supporting Hovione at CPhI North America.
Avara Pharmaceuticals at CPhI North America 2019
That's Nice is supporting Avara Pharmaceuticals at CPhI North America.
The Willis Tower
Willis Tower, more commonly known at the Sears Tower, is cloaked in fog after the snows clears -- and as we set-up for CPhI North America.
Lamborghini SVJ Roadster
Lamborghini SVJ Roadster, v12, 770 hp is in pre-order status. With a larger car production run, we hope one of the 900 will arrive at That’s Nice in Spring 2020.
Flight of Freedom Launch
"Flight of Freedom," a Nice Passion short film that celebrates dedication and passion, will launch at BIO International.
Pall Life Sciences and Brammer BIO in Pharma's Almanac
Pharma's Almanac looks to support new content client Pall Life Sciences in collaboration with Brammer BIO in the BIO International Q2 Edition.
Yourway in Pharma's Almanac
Pharma's Almanac looks to support new content client Yourway Transport in the BIO International Q2 Edition.
#FBF - That's Nice 20th Anniversary Celebration
Circa 2016, at the That's Nice 20th anniversary celebration/what are you wearing Mark Allen? The team is pictured with Haig, Mark, Nigel, Guy and JF, from left to right.
A Surprising Picture
BIO International will give you the astrophysicist answers to this surprising picture.
Flight of Freedom
A tremendous story is unfolding, “Flight of Freedom” launches in Late May, just before BIO International.
Brian on Vacation
Brian Pierce, our Director of Capture is out and about in DR with his family on a well-earned vacation, just before the madness starts for BIO International.
Rentschler Open House
Visiting the newly opened Rentschler, Milford, Mass site. The senior management team were all in attendance to welcome clients at the open house.
Spring in New York
Nigel is back in New York and happily greeted by the beauty of Spring.
Virgin Atlantic Airways
A favorite message on the Virgin Atlantic Airways entertainment screens. Though a topic of taboo, Virgin branding has been great at having a sense of humor over the many years.
Cherry Blossoms
Cherry Blossoms at the Central London hotel during this beautiful time of year. Nigel is on his way to meet customers after a long Easter Bank Holiday weekend.
Buddha Bar in Paris
Nigel attends a meeting at Buddha Bar in Paris with two customers. The beautiful interior is very different than the now closed location in New York.
Ballon Riding in Hertfordshire
Nigel Walker captures balloon riding in the country side of Hertfordshire, England, a growing popular sport for the weekends.
Visiting MilliporeSigma
Emilee Kudla,
Project Coordinator and Guy Tiene, Business Director, Partner are pictured after a meeting at
MilliporeSigma, in this photo taken by Wei Gao, Accounts Director, Partner.
En Route to Boston
Wei Gao and Guy Tiene are
heading up Boston for an important meeting.
The Next That's Nice Lambo
The next That’s Nice Lamborghini has been ordered! The SUV (Urus) was spiced this weekend with a simple royal blue and black shinny trim finish, signature orange brakes, and interior trim. The new Lamborghini should be ready for delivery in September this year.
Caffeine and Carburetors
Caffeine and Carburetors had an event in New Canaan, CT this weekend. Luke Walker turned up and picked out his favorite car out of the 1000+ on display.
Pizza Friday
That That's Nice team enjoyed an in-office pizza party to mark the end the work week,
HME at Catalent
Nigel Walker is visiting Catalent today to learn more about their HME technology. The company's Somerset, NJ location has become their new home for early phase development.
Lady Liberty
Lady Liberty is always a welcoming sight as you pull into the New York City Harbor. Here she is, pictured from the INmune Bio IPO launch celebration.
INmune Bio IPO Celebration
INmuneBio invited That’s Nice to celebrate the launch of their IPO with a party on the Hudson - the stock is already up 25%!
New Lambo
The beautiful new Lamborghini Urus, picked up by one of our new clients this weekend at Manhattan Motors. Lamborghini proves that Italian design and German engineering are a perfect combination.
Japanese Boys Day Display
Nigel Walker sets up the traditional
Japanese Boys Day display, taking place on May 5th - the tradition is to set up one month in advance.
The Federal Equipment Company Hologram
Have you seen the Federal Equipment Company hologram? She's pretty impressive! Check her out at booth
3110.
Interphex Day One
It's the first day of Interphex! The show takes place at the
Jacob K. Javits Convention Center, pictured here, in New York City.
Nice Passion
That's Nice has launched "Nice Passion" the 10th line extension of the That's Nice brand. The new brand will show case a selection of stories that high light the passion of individuals working in the field of science.
www.NicePassion.com
will launch a new film every quarter.
Jue Lan Club Lunch
The That's Nice team heads to hotspot the
Jue Lan Club, fueling up before organizing client booths at Interphex.
Piramal Booth Prep
The Piramal booth has a long way to go before Interphex but the team is ready for the challenge!
Federal Equipment Company at Interphex
Emilee Kudla and Lina Ma from the Accounts team prep the Federal Equipment Company booth prior to Interphex.
Interphex Prep
The That's Nice Accounts team preps for Interphex doing booth setup for Federal Equipment Company.
Birthday Winner
Luke Walker is a winner! He hit the 1000 ticket level at a weekend away 10th birthday bash.
Dad of the Year
Our photographer, Lucas Visser, volunteered to take his 8th grade daughter's class portrait last week. After the shoot, he printed the portrait onto a poster to be signed by the whole class for the school’s upcoming spring auction.
Platinum Stripe
The brand image of a platinum stripe can be fixating and inspiring.
Private Plane
Nigel Walker take his first charter flight in the US - fancy!
A Very Wei Birthday
Director of Accounts, Wei Gao, celebrates his birthday with cheesecake from Lady M.
That's A Nice Dinner
The That's Nice staff gathered at Iberian restaurant, Aldea for a company dinner celebrating the close of DCAT.
The DCAT Dinner
Thank you, BioVectra, for another delightful DCAT dinner at the Hilton.
DCAT HQ
Nigel Walker is h
eading into his third day of DCAT, with the Intercontinental Hotel on Lexington Ave serving as the event's new HQ.
Prepping For A Rainy DCAT
When your getting ready for DCAT Week, you need to choose your umbrella carefully.
Viscosity & Gravity: Science Experiment
Luke Walker’s Science Fair Experiment for the 4th Grade, 2019. Luke solves the p
roblem:
Does viscosity and gravity help filling a pharmaceutical manufacturing line for a Topical dry skin therapy?
Celebrating Hinamatsuri
That’s Nice Managing Director Nigel Walker celebrated Hinamatsuri, or Japanese Girls’ Day, with his family on March 3rd by displaying a set of traditional ornamental dolls.
Ready for DCAT Week?
Managing Director Nigel Walker's son Luke is and, according to Nigel, he'll be observing the week's activities from behind this DIY creation.
Future Innovators
Strategy Director, Mark Allen, and Junior Strategist, Violet, did some messaging work with her young generation peers. The brand archetypes were ‘Innocent’ and 'Explorer' and the brand anchor words were Winky Wonky Donkey. What's your brand archetype and anchors?
Detroit Brings the Chill
That’s Nice is dedicated to giving each and every client one on one attention. Here, managing director Nigel Walker is visiting a few in Detroit – snowstorm and all.
The Final Countdown
The final footage for “Road to BIO” is now complete! Lucas, Brian and Nigel recently recreated the June arrival in Boston – with a 70 degree difference in temperature and a few more layers of clothing.
Celebrating Emilee
That's Nice Project Coordinator Emilee Kudla spent her birthday at a client shoot last week, so the team held a belated celebration for her this week back in New York. Happy birthday, Emilee!
From the Sound Booth
The team headed to Buttons Sound Studio yesterday to record some final voiceover segments for our upcoming Road to BIO film. Strategy Director Mark Allen (pictured) struggled ever-so-slightly with his lines before passing the baton to Eugene Hsiu who, we’re told, nailed his three words.
Photo Faux Pas
Lucas Visser on our digital capture team accidentally crashed the drone today while on a client shoot, slicing one of his fingers in the process. Here’s to a better day tomorrow, Lucas.
Leading the Charge
Our friend Shawn led us through the mountains with a 45-pound back pack and dragging a 60-pound sledge. Seems we’ve captured this outdoorsman in his element.
In the Elements
That’s Nice Director of Digital Capture Brian Pierce is pictured here doing what he does best, capturing the subject matter of our upcoming film — on 330 acres of private property.
Behind the Scenes in NH
Additional footage from this weekend’s photo and video shoot in the mountains of New Hampshire. From left: That’s Nice Managing Director Nigel Walker, Photographer/Videographer Lucas Visser and Shawn, the subject of the film.
Weekend Getaway
Members of the That’s Nice team took a weekend trip to New Hampshire to shoot the third short film of the Nice Passion series. Pictured here is Managing Director Nigel Walker making his way up the two-and-a-half-mile trail to the location.
Incognito in New York
A member of our New York-based team is on a bit of a camo kick these days. Wonder who it could be...?
Young at Heart
Accounts Director Wei 'Captain' Gao is in the office is preparing for his upcoming birthday, with figurines, toy soldiers and comic books strewn about his workspace.
Ready to Race
After a quick 19 hours, the Pinewood (mini) Lamborghini is now ready for its first run down the track. Second coat of paint and final detailing expected mid-next week.
Snow-fie Time
Snow is falling in New York City, making for an ideal selfie-op. Pictured here outside our Fifth Avenue headquarters is our managing director, Nigel Walker.
Harsh Conditions
Ever the trooper, our photographer Lucas Visser isn’t letting the snow get him down while on location for a client shoot in the Northeast.
Birthday Workday
That’s Nice Project Coordinator Emilee Kudla is celebrating her birthday today at a client photo shoot with Senior Project Manager Katie Baker. Surely the team is planning a proper celebration for her when she’s back in New York…
Scaling Down
The Pinewood Derby is just three weeks away, and our managing director, Nigel Walker, is working with his son Luke to cut 15% of the length and 20% off the width of a 1:18 scale Lamborghini in an effort to build a miniature (7"x2.75”) version of the super car.
Marching into Spring
Nothing like a new pair of shoes to help us get through the final weeks of winter. Pictured here is the latest addition to Nigel Walker’s collection.
Science Is Great
This UK campaign promoting the Best of Great Britain is one of our managing director Nigel Walker’s favorite print campaigns from the past 10 years. A nod to his British roots and science-driven career path, no doubt.
England Beats France
As if there was ever a doubt, England pulled it out for a 35-plus point win over France in the rugby Six Nations match on Sunday. Way to go, boys!
Go England
It was France versus England in Twickenham, London this weekend, where our managing director, Nigel Walker, was more than pleased to witness a big win from his home rugby team
Twickenham-Bound
That’s Nice Managing Director Nigel Walker rode the bus this weekend in London for the first time in 20 years as he headed to see England beat France in the Six Nations Championship.
Throwback to Interphex ‘16
As we approach a series of winter/spring industry events, we took a moment to look back to Interphex 2016. Pictured here are members of the That’s Nice leadership and business teams repping our 20th anniversary chrome campaign at a UBM party.
Captured on iPhone X
We stumbled upon this beautiful old barn during our trip to Windsor, Nova Scotia this week. Nigel Walker captured the shot using the silver tone function on the iPhone X.
Donuts Around the World
This food snap, courtesy of our managing director, Nigel Walker, who believes the glazed donut could be better understood as a cultural staple of cities around the world. Our guess is he’s found a Tim Horton’s while on business in Canada.
Freezing in Toronto
Just one more day of freezing weather (or so they say) as our managing director, Nigel Walker, heads into his next day of client meetings in Toronto.
Stark Contrast
According to Nigel, the Atlanta woods is the perfect place to hang out in a chrome jacket before the big game gets underway.
Lamborghini Heaven
Red Murciélago + Yellow Diablo + White Countach + Blue Gallardo = Supercar Heaven (aka the garage of Lamborghini aficionados Jason and Jamie Jones, who we recently had the opportunity to meet in Ohio).
The Next Generation
As part of our Nice Passion video series, Director of Digital Capture Brian Pierce begins the final edit of “Everyday Exotic” as Luke Walker starts his own journey.
Countach: Check
Nigel Walker meets Jason and Jamie Jones of
Lambostuff.com at their fabulous home in Ohio to talk Lamborghinis. This is the first time Nigel has had the opportunity to sit in a Countach – a poster of which he had hanging on his bedroom wall as a child.
New Staff: Richard Mansbridge
Richard Mansbridge has rejoined the team as a ‘Nice’ consultant based in Australia. Richard was in the New York office this week getting reacquainted with the team and our process.
New Staff: Michelle Sawicki
We are pleased to welcome Michelle to our team as copywriter. Michelle brings to That’s Nice an extensive background in content and brand strategy, which she will undoubtedly leverage in creating engaging marketing content for our clients.
New Staff: Nina van Styrum
Nina has joined our team as exhibit designer. In this role, she is responsible for optimizing our clients’ trade show presence, bringing their exhibits to life through 3D design. Nina has several years of design experience, which she's acquired from studying and working around the world.
Welcome Back, Richard
Our friend Richard Mansbridge is in New York from Australia this week. Richard ran the That’s Nice UK office back in 2001, and we are delighted to be welcoming him back!
Welcome Back, Kyoko
We are delighted to be welcoming back Kyoko Kobayashi who will be re-joining That's Nice as part-time Senior Designer.
Welcoming Lucas Visser
Lucas Visser recently joined That’s Nice as our in-house photographer and videographer. Lucas is based out of our New York headquarters and will be working closely with our Director of Digital Capture, Brian Pierce.
Artist at Work: Adama Coulibaly
Adama Coulibaly will continue in the role of “Starving Artist” in 2019 as he creates his geometric masterpieces from our New York City headquarters.
Nice Promotion: Anthony Reda
Anthony Reda has been promoted to Business Director at That's Nice. In this expanded role, Anthony will be spending 50 percent of his time working with That’s Nice agency services and the other 50 percent with Nice Consulting / Nice Match business services.
Nice Promotion: Parth Tarasaria
Parth Tarasaria has been promoted to That’s Nice Director of Digital Development. With the promotion, he will be moving to New York from North Carolina to join the other leaders of the company.
Nice Promotion: TJ Ladage
Kshitij (TJ) Ladage has been promoted to Market Research Analysis Director. TJ is kicking off his fifth year with That's Nice, and we appreciate his continued support as he oversees this crucial component of our operations.
Back to Business
We're putting the finishing touches on our office restructuring to promote even more collaboration across our departments in 2019. Pictured here are members of our editorial and marketing content teams settling into what we're now calling the writers’ corner.
Happy New Year from the Walkers
Wishing all of our clients a Happy New Year, courtesy of Nigel, Natsumi, Misaki and Luke Walker.
Hauʻoli Makahiki Hou
Luke Walker, son of That’s Nice managing director, Nigel Walker, says, “Happy New Year!” from Hawaii. Other than the Diamond Head Crater in the background, this photo reminds Nigel of his summers in Cornwall, UK in the early 70s...
New Year, New Look
That's Nice is reorganizing the space at our New York City headquarters to kick off the new year and welcome a number of new staff members.
HQ Upgrade
That’s Nice is in the process of upgrading our New York headquarters with new lighting as a part of a larger effort to boost efficiency.
Message from Our Founder
Hoping to return from Hawaii with new life and fresh ideas in 2019. I wish all of our clients a very Merry Christmas and a prosperous New Year (from the beach). It’s the first time in 23 years I have not hand-written Christmas cards, but I have typed and emailed 400+ over the past few days (again, from the beach). Cheers, Nigel.
Taking the Cake
The holiday cake from our shoot suddenly disappeared and our accounts director, Wei Gao, looks a guilty as ever.
Happy Holidays from That's Nice
We're putting together a simple holiday video message from the That's Nice staff. No one has to know that cake was actually six days old at the time of the shoot...
Happy Birthday, Guy
The team celebrated the birthday of Business Director Guy Tiene on Friday with an end-of-day treat. It was a great way to end a fun but hectic week as we wrap up a number of year-end projects for both That’s Nice and clients.
Lessons from the Green
They say the game of golf is 90% strategy. It makes sense, then, that our strategy director, Mark Allen, got his start on the green. In fact, he’s PGA certified, as substantiated by this ‘artifact’ he stumbled upon during his most recent visit to the homeland.
Spotted in ATL
While visiting customers in Atlanta, we came across this striking camouflage-inspired pattern on the airport ceiling as we moved through the terminals. A very creative application using light, monitors and sound.
Escaping the Storm
As an early winter storm continues to slam the midwestern US, That’s Nice Managing Director Nigel Walker is hurrying to escape the flurries after a client visit in Columbus, Ohio. Safe travels, Nigel!
Aspiration Meets Passion
With the holiday season in full swing and a lot of talk at That’s Nice about realizing our passions, it’s hard not to dream about our future ambitions as we approach the new year. For Nigel Walker, that would evidently be the new emotionally-charged Lamborghini Aventador SVJ.
Setting Foot in Columbus
That’s Nice is in Columbus, Ohio this week for the first time in 20 years. Our last visit to the capital city was in 1998 when we helped launch Time Warner’s Road Runner high-speed internet service. Columbus was one of the earliest adopters of the service in the US.
Snow Down Slow Down
NYC's first
snowfall of the year made for a nightmarish commute last night, with Nigel Walker clocking a record-breaking 8 hours and 1 minute for the 16-mile drive to his Bronxville, NY home, beating his previous record by a whopping 4 hours. Not good.
Illuminating Boston’s Seaport
While supporting clients in Boston this week, we couldn’t help but take note of the kaleidoscopic sculptures that have popped up in the Seaport District, adding even more vibrancy to the bustling biotech hub.
Last of the Roses
Of the 100 roses that blossomed in the garden of our managing director, Nigel Walker, this spring and summer, just two remain standing as part of nature's final offering for the year.
Closing out the Show
As the UPM Pharmaceuticals team wraps up AAPS PharmSci 360 for 2018, we look forward to being with them at next year's event in San Antonio.
Mid-Term Elections
It’s Election Day in the US, with 36 governorships, one-third of Senate seats and all 435 seats in the House up for election. We're in the center of it all in DC, where
AAPS PharmSci 360
also happens to be in full swing.
Spotted in DC
Members of the That's Nice team came across a rather unusual display of standing puppets while attending AAPS PharmSci 360 in Washington, DC this week.
On Patrol
Halloween may be over, but the Bronxville PD's two newest recruits, Misaki and Luke (daughter and son of TN managing director, Nigel Walker), are still out patrolling the neighborhood.
Caught on Camera
Surprise...the 2018 AAPS PharmSci 360 promotional video is out and guess who's smack in the middle of the shot? Our very own Nigel Walker
–
pounding the pavement, of course. Looking forward to seeing everyone next week in Washington, DC!
Green Turned Gold
After their early morning start in Harriman State Park, Nigel and Lucas made their way slightly south to a small community bordering the park, capturing the morning sun shooting across the swampy clearing.
Autumn 'Falls'
On Sunday, That’s Nice photographer, Lucas Visser, and managing director, Nigel Walker, set out on a 5:30am venture to capture one of Harriman State Park’s waterfalls against the backdrop of the emerging fall foliage.
View from the Top
Here’s a sneak peek of our new creative vision for 2019 — “View from the Top.” More to come in the coming weeks...
That’s Nice Expands into AI
That’s Nice has launched a new research initiative around Artificial Intelligence, working closely with MILS Group, a forward-thinking pharmaceutical entrepreneur. To learn more, or to join the initiative, visit
www.thatsnice.com/research-services/artificial-intelligence.
Let the Fall Festivities Begin
Van Cortlandt Manor, a historic property in Croton-on-Hudson, New York, puts on an amazing jack o'lantern display every year, with more than 10,000 pumpkins on site. Hundreds of thousands of families will visit “The Great Jack O'Lantern Blaze” over a four-week period.
The Graffiti Series Continues
Following Nigel’s graffiti tour of Europe, it’s been determined that Madrid owns the street art space—and that’s coming from a New Yorker.
Street Art in Spain
Following Nigel’s graffiti tour of Europe, it’s been determined that Madrid owns the street art space—and that’s coming from a New Yorker.
Taking Flight
We weren’t expecting to see quite so many hot air balloons Madrid—especially not outside of a royal palace—but as we’ve learned, a balloon ride is a popular (and efficient!) way to tour the historic city
Taking in the Sights
That’s Nice is visiting the Royal Palace of Aranjuez just outside of Madrid before heading back to New York tomorrow.
Día de la Hispanidad
Spain's National Day, also known as Día de la Hispanidad or Hispanic Day, commemorates the arrival of Christopher Columbus to the Americas. We are excited to witness the day’s celebrations on this post-CPhI Friday in Madrid.
Now Hiring: Nice Exhibit Designer
That’s Nice is looking for an exhibit designer / 3D modeler to join our team. Organic design and use of interesting materials is key to this position.
Adios, Barcelona
It’s almost CPhI time – Nigel is leaving Barcelona today for Madrid, stopping for a quick graffiti-selfie near Gaudi's Garden on the way out.
New Series: Looking Beyond Pharma
Brian Pierce, Director of Digital Capture for That’s Nice, will be heading up our new “passion” series of videos, in which we document some of our more personal interactions with seasoned pharma industry individuals who have a unique passion – or simply a passion for life. Stay tuned as the initiative picks up steam in 2019.
Nice Views in the Adirondacks
That’s Nice photographer Lucas Visser was recently in Lake Placid, New York, for a fishing trip with friends. He reported fresh air, breathtaking views and no flies, which, according to Lucas, was good and bad. “On the one hand, thankfully there were no flies. On the other, no flies meant no fish.”
Meeting Biotechpharma
Nigel Walker, Managing Director of That’s Nice, is visiting our client Biotechpharma UAB in Vilnius, Lithuania this morning. Biotechpharma has developed a niche business the fast-moving biopharmaceutical CDMO space, and we look forward to discussing what’s next for the organization as we head into 2019.
Cheers to Parth
That's Nice developer Parth Tarasaria is
headed back to North Carolina this afternoon after a week in the New York office. The team gathered yesterday evening for what we hope was not a farewell, but more of a see-you-soon...
Camo the New Orange
As we spend more time visiting clients in Tennessee and exploring the southern Appalachian Mountains, we’re thinking camo might be the new fall staple—one we may even take back to NYC as a reminder of the fresh air and unadulterated oxygen sorely lacking in the concrete jungle we call home.
Lambo and Camo
Heading into fall, we’re seeing a new fashion trend emerge at That’s Nice as our managing director, Nigel Walker, becomes acquainted with his woodsy side—but not at the sacrifice of his signature Lamborghini garb. “Deep in the woods, a world cut in half,” he said of the ensemble.
Kicking off ChemOutsourcing with Servier
Eugene Hsiu, account executive for That’s Nice, is on scene at ChemOutsourcing in New Jersey preparing our clients for
Monday’s
event kickoff. Eugene, pictured here, is putting the finishing touches on Servier’s booth #71.
Hitting the Runway
Adama Coulibaly has translated art into fashion with a selection of new wearable pieces, including this fierce new jacket. New York Fashion Week 2018 may be a wrap, but there’s always next year—and many to come for Adama, we're sure.
Camera Shy
Despite having helped coordinate the entire office shoot, our new junior account executive Lulu Ruan became a bit shy when the lens was turned her way. Lulu joined That's Nice this summer and is
pursuing her master's degree at NYU.
Reporting for Duty
At That’s Nice, we are admittedly a bit fanatical over Star Wars (some of us more than others). We’ll assume this shot is part of a larger story that we’ll see play out over the coming weeks as our corporate video is finalized—though this could be just what it looks like: Accounts Director Wei Gao emerging from the elevator with two of our best ‘troopers in tow.
Cheap Shot
The team took what we all thought was a break from shooting yesterday to enjoy some NYC pizza in honor of our out-of-town guests, but it turns out the camera was still rolling as everyone noshed.
Business Meets Art
New York City artist Adama Coulibaly has been at That’s Nice working on a number of pieces for upcoming exhibitions. Pictured in front of—and in—some of his latest work is Adama himself, alongside That’s Nice Business Manager Anthony Reda.
Welcoming Back Kyoko
Members of the Nice Design, Digital and Accounts teams came together for a group shot during yesterday’s photo and video shoot at the New York City office. We are happy to be welcoming back our Senior Designer, Kyoko, who started with That’s Nice 10 years ago in New York before moving to our Shanghai office for a year. Ten years later, she’s come full circle!
Welcome to New York, Parth
Our North Carolina-based interactive developer Parth Tarasaria made an opportune trip to New York this week, just in time to escape the impending hurricane that is threatening the southeastern U.S. And, as luck would have it, he arrived just in time for the That's Nice office video shoot. Parth worked at our former Nice Digital office in Apex, North Carolina and is finally getting to meet the rest of the team.
Welcoming 'Junior' Staff
Elan Harris, Illustration Director at That's Nice, brought his four-month-old daughter Veronica into the office today for a glimpse at Dad's award-winning illustration skills. While we're sure she was impressed, she was intensely fixated on her toy giraffe, although her big blue eyes did perk up when she realized it was time for her close-up.
Nice Comparison
With some level of amusement, one of our clients decided to share these two characters from the movie "Despicable Me 3" with the commentary that they reminded him of our Managing Director, Nigel Walker, and Haig Barrett business partner, Haig Armaghanian. Can you guess who's who?
Back to School
In New York, Labor Day weekend marks the unofficial end of summer, and the official start of the school year. With temperatures well into the 90s this weekend, there was still plenty of summer sunshine to justify one more dip in the pool for Nigel's son Luke before he hits the books on Tuesday.
Continuing a Legacy of Science
Luke Walker, son of That’s Nice Managing Director, Nigel Walker, is looking forward to his school's annual science fair in the fall. This will be his first time participating in the event and, as we expect, he will be following in the footsteps of his older sister, who has won first, second and third place over the past three years.
Recruiting Southern Talent
That’s Nice is scoping out the scene in Johnson City, Tennessee today looking at potential retention venues for our recruitment drive.
Bittersweet Farewell
Last Friday, August 17th,
That’s Nice bid farewell to three of our summer
interns—Gabriela Estupinan and Nicole Ip—along
with our longtime employee Mimi Chen who is moving to the West Coast. Thank you for all your hard work and best of luck in your next endeavors!
