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Cover-Ready: PA Q1
The Pharma’s Almanac Q1 cover is complete! The full issue will be distributed in time for DCAT Week 2019 in New York City and available at www.pharmasalmanac.com.
That’s Nice 2019 Campaign
That’s Nice has launched a new ad campaign in the Q1 issue of Pharma’s Almanac. The theme centers on the notion of “leaving the dark side and stepping into the light.”
Celebrating Hinamatsuri
That’s Nice Managing Director Nigel Walker celebrated Hinamatsuri, or Japanese Girls’ Day, with his family on March 3rd by displaying a set of traditional ornamental dolls.
Countdown to DCAT
That’s Nice will be attending DCAT Week, with more than 105 pre-booked meetings on the calendar. We look forward to meeting you again in our home territory of New York City!
Greetings, Chicago
That’s Nice is in Chicago meeting new customers – and enjoying the magnificent views from one of its most iconic towers.
Reaching New Heights
As AbbVie continues to grow, That’s Nice is proud to support this progressive company.
Meeting the Prime Minister
Justin Trudeau, the 23rd Canadian Prime Minister, visited BioVectra yesterday in what was a proud moment for President Oliver Technow and the entire management team.
Ready for DCAT Week?
Managing Director Nigel Walker's son Luke is and, according to Nigel, he'll be observing the week's activities from behind this DIY creation.
Future Innovators
Strategy Director, Mark Allen, and Junior Strategist, Violet, did some messaging work with her young generation peers. The brand archetypes were ‘Innocent’ and 'Explorer' and the brand anchor words were Winky Wonky Donkey. What's your brand archetype and anchors?
Detroit Brings the Chill
That’s Nice is dedicated to giving each and every client one on one attention. Here, managing director Nigel Walker is visiting a few in Detroit – snowstorm and all.
The Final Countdown
The final footage for “Road to BIO” is now complete! Lucas, Brian and Nigel recently recreated the June arrival in Boston – with a 70 degree difference in temperature and a few more layers of clothing.
Celebrating Emilee
That's Nice Project Coordinator Emilee Kudla spent her birthday at a client shoot last week, so the team held a belated celebration for her this week back in New York. Happy birthday, Emilee!
From the Sound Booth
The team headed to Buttons Sound Studio yesterday to record some final voiceover segments for our upcoming Road to BIO film. Strategy Director Mark Allen (pictured) struggled ever-so-slightly with his lines before passing the baton to Eugene Hsiu who, we’re told, nailed his three words.
Photo Faux Pas
Lucas Visser on our digital capture team accidentally crashed the drone today while on a client shoot, slicing one of his fingers in the process. Here’s to a better day tomorrow, Lucas.
Leading the Charge
Our friend Shawn led us through the mountains with a 45-pound back pack and dragging a 60-pound sledge. Seems we’ve captured this outdoorsman in his element.
In the Elements
That’s Nice Director of Digital Capture Brian Pierce is pictured here doing what he does best, capturing the subject matter of our upcoming film — on 330 acres of private property.
Behind the Scenes in NH
Additional footage from this weekend’s photo and video shoot in the mountains of New Hampshire. From left: That’s Nice Managing Director Nigel Walker, Photographer/Videographer Lucas Visser and Shawn, the subject of the film.
Weekend Getaway
Members of the That’s Nice team took a weekend trip to New Hampshire to shoot the third short film of the Nice Passion series. Pictured here is Managing Director Nigel Walker making his way up the two-and-a-half-mile trail to the location.
Incognito in New York
A member of our New York-based team is on a bit of a camo kick these days. Wonder who it could be...?
Pharma's Almanac Web Launch
Our strategic content team has launched the new Pharma's Almanac website, just in time for DCAT Week. Visit us at www.pharmasalmanac.com and be sure to check out Hovione featured in the top spot.
Young at Heart
Accounts Director Wei 'Captain' Gao is in the office is preparing for his upcoming birthday, with figurines, toy soldiers and comic books strewn about his workspace.
Ready to Race
After a quick 19 hours, the Pinewood (mini) Lamborghini is now ready for its first run down the track. Second coat of paint and final detailing expected mid-next week.
Snow-fie Time
Snow is falling in New York City, making for an ideal selfie-op. Pictured here outside our Fifth Avenue headquarters is our managing director, Nigel Walker.
Harsh Conditions
Ever the trooper, our photographer Lucas Visser isn’t letting the snow get him down while on location for a client shoot in the Northeast.
Birthday Workday
That’s Nice Project Coordinator Emilee Kudla is celebrating her birthday today at a client photo shoot with Senior Project Manager Katie Baker. Surely the team is planning a proper celebration for her when she’s back in New York…
On Location
Members of our digital capture and accounts teams are on location today setting up for day one of a four-day photo and video shoot. Pictured here are That’s Nice director of digital capture, Brian Pierce, and photographer/videographer, Lucas Visser.
Setting the Scene
Pictured here behind the scenes of today's photo shoot (from left) are Emilee Kudla, project coordinator, Katie Baker, senior account manager, and Brian Pierce, director of digital capture.
Scaling Down
The Pinewood Derby is just three weeks away, and our managing director, Nigel Walker, is working with his son Luke to cut 15% of the length and 20% off the width of a 1:18 scale Lamborghini in an effort to build a miniature (7"x2.75”) version of the super car.
Marching into Spring
Nothing like a new pair of shoes to help us get through the final weeks of winter. Pictured here is the latest addition to Nigel Walker’s collection.
IRBM in Pharma’s Almanac
That’s Nice is pleased to support the partner research organization IRBM with strategic content development and placement in the Q1 (DCAT) edition of Pharma’s Almanac.
Science Is Great
This UK campaign promoting the Best of Great Britain is one of our managing director Nigel Walker’s favorite print campaigns from the past 10 years. A nod to his British roots and science-driven career path, no doubt.
England Beats France
As if there was ever a doubt, England pulled it out for a 35-plus point win over France in the rugby Six Nations match on Sunday. Way to go, boys!
Go England
It was France versus England in Twickenham, London this weekend, where our managing director, Nigel Walker, was more than pleased to witness a big win from his home rugby team
Twickenham-Bound
That’s Nice Managing Director Nigel Walker rode the bus this weekend in London for the first time in 20 years as he headed to see England beat France in the Six Nations Championship.
Throwback to Interphex ‘16
As we approach a series of winter/spring industry events, we took a moment to look back to Interphex 2016. Pictured here are members of the That’s Nice leadership and business teams repping our 20th anniversary chrome campaign at a UBM party.
Sitting Down with Mr. Technow
That's Nice Managing Director Nigel Walker met with BioVectra President Oliver Technow this week at the company’s Charlottetown, PEI site. Oliver has been successfully growing the drug substance CDMO over the past four years.
Visiting BioVectra
That’s Nice is pleased to be visiting the team at BioVectra this week, even if it means traversing the winter tundra of Prince Edward Island to get there.
Icy Conditions
Ice was coming down sideways as we left Charlottetown, PEI for a four-hour drive to Halifax, NS during this week's treacherous ice storm.
Captured on iPhone X
We stumbled upon this beautiful old barn during our trip to Windsor, Nova Scotia this week. Nigel Walker captured the shot using the silver tone function on the iPhone X.
Rough Landing
Heavy snow fell as we arrived at Montréal–Trudeau Airport. Kudos to our great Air Canada pilot for getting us safely on the ground through a pretty rocky landing.
Globyz Pharma in PA
We are pleased to support Globyz Pharma with strategic content development and placement in the Q1 Edition of Pharma’s Almanac.
Supporting TSRL
That’s Nice is proud to support TSRL, an incubator company based in Michigan. TSRL’s mission is to advance promising therapeutics for treating severe and multi-drug resistant infections.
Donuts Around the World
This food snap, courtesy of our managing director, Nigel Walker, who believes the glazed donut could be better understood as a cultural staple of cities around the world. Our guess is he’s found a Tim Horton’s while on business in Canada.
Clearing a Path
That’s Nice is live from Windsor, Nova Scotia, Canada, where (surprise!) it’s just snowed.
Talking Innovation with Therapure
We caught up with Therapure Biopharma CEO Nick Green during our extended trip to Toronto this week. The Therapure business has evolved as innovative drug development for rare disease opportunities are on the rise.
Connecting with Dalton Pharma
It was a pleasure to reconnect with Peter Pekos, Founder and Chairman of Toronto-based Dalton Pharma Services.
Freezing in Toronto
Just one more day of freezing weather (or so they say) as our managing director, Nigel Walker, heads into his next day of client meetings in Toronto.
Visiting Globyz Pharma
It was a pleasure to meet Globyz Pharma CEO Salman Parthan, who has a growing supply chain logistics company just outside Toronto.
Visiting Northern Neighbors
That’s Nice is in the vibrant cultural city of Toronto this week to pursue various investment opportunities.
Partnering Up
We are leaving Bristol, Tennessee and heading north to kick off our investment sweep of Canada. There are some great CDMOs in our neighboring country looking for US investment partners, and we look forward to meeting some of them this week.
Office Downgrade
That’s Nice Managing Director Nigel Walker has announced we’ll be expanding into the woods of Atlanta in this quaint space he discovered during a recent trip. Apparently this writer will be stationed upstairs with the rest of the content team.
Eastman Continues to Thrive
Eastman Chemical Company, one of our original specialty chemical customers from 2000/2001, is still going strong. Pictured here is Eastman’s corporate headquarters in Kingsport, Tennessee, captured during a recent visit to the Volunteer State.
Amid the Frenzy
That’s Nice Managing Director Nigel Walker is in Atlanta this weekend, where Super Bowl 53 will be taking place. See everyone there!
Stark Contrast
According to Nigel, the Atlanta woods is the perfect place to hang out in a chrome jacket before the big game gets underway.
Freezing Temps
Snow falls in New York once again as the Northeast struggles to stay above zero degrees Fahrenheit. Looking forward to warmer temperatures on the horizon next week.
Ad-miura-tion
We found a 1971 Lamborghini Miura on display at a collectors’ museum during our recent travels. According to That’s Nice Managing Director Nigel Walker, it was well worth the wait to see this beauty.
SEA-NYC
That’s Nice leaves Seattle after a successful trip to see a longtime client. With new offices and expanded worldwide services, this company certainly has a lot to promote.
White Out
Something called a micro blizzard hit seemingly out of nowhere this afternoon, with 50-mph wind gusts and a burst of snow creating a white out effect across NYC. Next up is single digit temps as the staff petitions for a Florida office.
Lamborghini Heaven
Red Murciélago + Yellow Diablo + White Countach + Blue Gallardo = Supercar Heaven (aka the garage of Lamborghini aficionados Jason and Jamie Jones, who we recently had the opportunity to meet in Ohio).
Bound for Warm(er) Weather
Snow has arrived in the Midwest, where That’s Nice has spent the last few days supporting clients. Now it’s off to Mount Jackson, Virginia for our second facility shoot of the week.
The Next Generation
As part of our Nice Passion video series, Director of Digital Capture Brian Pierce begins the final edit of “Everyday Exotic” as Luke Walker starts his own journey.
Coming Soon
What’s behind the garage door? Find out in our upcoming piece, “Everyday Exotic,” due to hit the small screen in the coming weeks.
Countach: Check
Nigel Walker meets Jason and Jamie Jones of
Lambostuff.com at their fabulous home in Ohio to talk Lamborghinis. This is the first time Nigel has had the opportunity to sit in a Countach – a poster of which he had hanging on his bedroom wall as a child.
Happy Birthday, Mr. Kudla
Wishing our friend and Ironman David Kudla a very happy birthday! As David turns [text redacted] years young, we at That’s Nice admire his drive and athleticism, especially considering the majority of us find ourselves winded after a walk to the water cooler.
CAI Strives for Excellence
We are proud to support Commissioning Agents Inc in the upcoming Q1 issue of Pharma’s Almanac.
Highlighting 21159 Pharma
We proudly support Steve King and 21159 Pharma in the upcoming Q1 issue of Pharma’s Almanac.
Stellar Management at PharmaBioSource
Pharma’s Almanac is excited to support and feature PharmaBioSource’s management team in our Q1 issue.
Dalton Still Growing Strong
Pharma’s Almanac is proud to support the continued legacy of Dalton Pharma Services in our Q1 issue.
Kevin Bottomley Drives Results
We are pleased to support Kevin Bottomley and Results Healthcare in the Q1 issue of Pharma’s Almanac.
Spotlight on Fareva Management
Pharma’s Almanac proudly supports Fareva’s management team in our Q1 issue.
Supporting KBI Biopharma
We are proud to continue supporting KBI Biopharma in our Q1 issue of Pharma’s Almanac and beyond.
Novacap Becomes Seqens
Pharma’s Almanac is excited to announce Novacap will now be named Seqens, as we share the news in our Q1 issue.
That’s Nice in Cincy
That’s Nice returns to Cincinnati this week to visit a new preclinical testing and biosciences lab that has recently expanded its operations.
Snowy Michigan
That’s Nice is visiting customers in Michigan, where it appears there's more snow on the ground than there has been all season in NYC.
Yourway Transport in PA
Our Pharma’s Almanac strategic content team is pleased to support Yourway Transport Biopharma Services with strategic content development and placement in our Q1 DCAT issue.
Castleford Capital in PA
We look forward to supporting Jeff and the Castleford Capital team in the Q1 2019 issue of Pharma’s Almanac.
Olon S.p.A. in PA
We are pleased to support Olon S.p.A. with strategic content development and placement in the Q1 2019 'Business Issue' of Pharma's Almanac.
Supporting Asahi Kasei
That’s Nice looks forward to supporting Asahi Kasei throughout 2019.
PA Feature: WuXi Advanced Therapies
WuXi Advanced Therapies will be featured in our premiere 2019 issue of Pharma’s Almanac.
Foster Delivery Science in PA
We are pleased to support Foster Delivery Science with strategic content development and placement in the Q1 2019 edition of Pharma’s Almanac.
RIP Roger Bruan 8/13/1943 – 1/22/2019
We send our condolences to the Bruan family, including our Business Logistics Manager, Albert, on the passing of Roger Bruan. Roger was an early influence on That’s Nice, as founder of a noted NYC ad agency and a big character. He gave us insight, fun, and a valued introduction to his nephew, Albert.
Supporting Emergent BioSolutions
That’s Nice looks forward to working with Emergent BioSolutions as we move through Q1 2019.
Back to BIO
“The Road to BIO” feature film comes back to life as the final edit nears completion and we prepare the files for our friends at Buttons NY sound studio.
Ending on a High Note
It’s their last night in Asia, and Mark and Wei are back in Shanghai taking in this spectacular view of the iconic Oriental Pearl TV Tower on The Bund.
Year of the Pig
While in China for business, Mark and Wei had the opportunity to welcome the year of the pig, the last in the 12-year cycle of the Chinese zodiac.
Visiting Bora Pharmaceuticals
We just wrapped a productive meeting and site tour with Bora Pharmaceuticals in Taipei and Zhunan, Taiwan. Looking forward to supporting Bora’s CDMO business with a number of strategic marketing initiatives throughout the year.
Sunrise Over Taipei
Mark Allen and Wei Gao have arrived in Taipei, Taiwan where they’ll be meeting with the leadership team at Bora Pharmaceuticals. Pictured here is the sunrise looking over the famous Taipei 101 building (upper right), the 10th tallest building in the world.
New Staff: Richard Mansbridge
Richard Mansbridge has rejoined the team as a ‘Nice’ consultant based in Australia. Richard was in the New York office this week getting reacquainted with the team and our process.
New Staff: Michelle Sawicki
We are pleased to welcome Michelle to our team as copywriter. Michelle brings to That’s Nice an extensive background in content and brand strategy, which she will undoubtedly leverage in creating engaging marketing content for our clients.
New Staff: Nina van Styrum
Nina has joined our team as exhibit designer. In this role, she is responsible for optimizing our clients’ trade show presence, bringing their exhibits to life through 3D design. Nina has several years of design experience, which she's acquired from studying and working around the world.
Cleanroom-Ready
That's Nice is visiting Porton Pharma Solutions’ API manufacturing site near Chongqing, China today. Pictured here is our strategy director, Mark Allen, dressed and ready to hit the cleanroom.
Team Dinner with Porton
Mark Allen (left) and Wei Gao (right) visit the striking new bridge at the center of Chongqing while meeting our friends from Porton Pharmaceutical Solutions at the famous Two Swans restaurant. We’re told they did not light up the orange especially for us.
Talking Business with Porton
Wei and Mark’s adventure in China continues today as they visit Porton Pharmaceutical Solutions' Chongqing headquarters and R&D labs.
Welcome Back, Richard
Our friend Richard Mansbridge is in New York from Australia this week. Richard ran the That’s Nice UK office back in 2001, and we are delighted to be welcoming him back!
Shanghai Art Scene
As one might have guessed by his intrigued expression, it’s our strategy director Mark Allen’s first trip to China. Here he is checking out an art exhibit at the hotel in Shanghai.
Just Landed
They made it! Mark and Wei are kicking off a week of discovery with a new That’s Nice client in China.
New Year, New Kicks
That’s Nice managing director and metallic fashion maven Nigel Walker shows off the newest addition to his 2019 wardrobe.
New York to Shanghai
Accounts Director Wei Gao (left) and Strategy Director Mark Allen (right) are pictured here before taking off for Shanghai, the first of many stops on their week-long business trip to Asia. Mark is having his last meal before being forced to step outside his culinary comfort zone.
Lucky Number 137
The number of unread emails in the inbox of our managing director, Nigel Walker, became the same as his house number earlier today. Perhaps it's time to play the lotto.
Rival Fandom
This little guy may look innocent enough in his Ferrari jacket, but he's actually sporting a rival brand – at this agency, Lamborghini is our super car of choice. We’ll make an exception, though, because...well...look at him!
Hitting the Pavement
It's the inaugural day of the JP Morgan Healthcare Conference, and we're ready to get a jump start on our next business platform. Pictured here is our managing director, Nigel Walker, who we can only assume has just finished lacing up his running shoes.
Ready for JP Morgan
That’s Nice looks forward to attending the JP Morgan Healthcare Conference for the fifth consecutive year.
Kicking off with eChinaHealth
That’s Nice is supporting eChinaHealth, a B2B media company serving China’s chemical, pharmaceutical and life science industries, during the JP Morgan Healthcare Conference in San Francisco, January 6th-10th.
Elegant Font
While dining out in NYC, we came across an exquisite example of typography at the lavishly decorated Buddakan, an upscale Asian restaurant in Chelsea.
Spotted at SFO
That’s Nice is traveling to San Francisco this week for the JP Morgan Healthcare Conference. While passing through the airport, our managing director, Nigel Walker, shared a photo of this sculpture he came across in the arrivals lounge.
Continuing Support of CapsCanada
That’s Nice is pleased to welcome back CapsCanada as a valued customer in 2019.
Awaiting Baby Gupta
Today we celebrated the upcoming arrival of a new member of the That’s Nice family with a mini baby shower for Research Analyst and Mom-to-Be, Saakshi Gupta. We wish her and her family the best as she welcomes her baby boy!
Welcome Back, Kyoko
We are delighted to be welcoming back Kyoko Kobayashi who will be re-joining That's Nice as part-time Senior Designer.
New Hire: Emilee Kudla
We are pleased to welcome Emilee Kudla to the team in the newly-established role of Project Coordinator. Emilee joins That’s Nice after recently graduating from Sacred Heart University in Connecticut.
Welcoming Lucas Visser
Lucas Visser recently joined That’s Nice as our in-house photographer and videographer. Lucas is based out of our New York headquarters and will be working closely with our Director of Digital Capture, Brian Pierce.
Artist at Work: Adama Coulibaly
Adama Coulibaly will continue in the role of “Starving Artist” in 2019 as he creates his geometric masterpieces from our New York City headquarters.
Nice Promotion: Anthony Reda
Anthony Reda has been promoted to Business Director at That's Nice. In this expanded role, Anthony will be spending 50 percent of his time working with That’s Nice agency services and the other 50 percent with Nice Consulting / Nice Match business services.
Nice Promotion: Parth Tarasaria
Parth Tarasaria has been promoted to That’s Nice Director of Digital Development. With the promotion, he will be moving to New York from North Carolina to join the other leaders of the company.
Nice Promotion: TJ Ladage
Kshitij (TJ) Ladage has been promoted to Market Research Analysis Director. TJ is kicking off his fifth year with That's Nice, and we appreciate his continued support as he oversees this crucial component of our operations.
Back to Business
We're putting the finishing touches on our office restructuring to promote even more collaboration across our departments in 2019. Pictured here are members of our editorial and marketing content teams settling into what we're now calling the writers’ corner.
Happy New Year from the Walkers
Wishing all of our clients a Happy New Year, courtesy of Nigel, Natsumi, Misaki and Luke Walker.
Hauʻoli Makahiki Hou
Luke Walker, son of That’s Nice managing director, Nigel Walker, says, “Happy New Year!” from Hawaii. Other than the Diamond Head Crater in the background, this photo reminds Nigel of his summers in Cornwall, UK in the early 70s...
Wishing Citoxlab Continued Success
That’s Nice would like to thank Citoxlab for the business in 2018.
Wrapping Another Year with Avara
That’s Nice would like to thank Avara Pharmaceutical Services for the business in 2018.
Driving Innovation with Formulated Solutions
That’s Nice would like to thank Formulated Solutions for the business in 2018.
Welcoming 2019 with GPH
That’s Nice wishes Gregory Pharmaceutical Holdings a prosperous 2019. We value our relationship with the GPH team and appreciate its support of That’s Nice in 2018.
Continuous Expansion at WuXi
Wuxi AppTec and its various business units have been in the media spotlight for the majority of 2018, with one press release after another announcing several global facility expansions. That’s Nice looks forward to continuing our support of WuXi across its many divisions in 2019.
Hovione Leading the Way
That’s Nice is pleased to continue our support of Hovione as the company marches forward in the spray drying space and consolidates its focus in the CDMO space moving into 2019.
New Year, New Look
That's Nice is reorganizing the space at our New York City headquarters to kick off the new year and welcome a number of new staff members.
Nine Years with UPM
UPM Pharmaceuticals has been a client of That’s Nice since 2010. As we move into our ninth year with the UPM team, we wish the ownership and senior staff great success in 2019.
Servier in the Holiday Spirit
Our friends at Servier’s contract development and manufacturing division have just wrapped a film-driven “26 Days of Christmas” advent calendar. Congratulations to the team and we look forward to continued success in 2019.
Looking Forward with Envigo
The global CRO Envigo has had a new name and image for the past three years. As the preclinical trials market has tightened, we look forward to supporting Envigo in 2019.
Continued Growth at Capua
Capua BioServices has experienced impressive growth over the past two years, and we look forward to continuing our support of the microbial CDMO in 2019.
Congratulating BioVectra
That’s Nice is entering our fourth year of supporting BioVectra. President Oliver Technow received the Canadian Biotech company of the year award in November. Congratulations to Oliver and the team.
HQ Upgrade
That’s Nice is in the process of upgrading our New York headquarters with new lighting as a part of a larger effort to boost efficiency.
Commemorating Success with GSK
That’s Nice thanks GSK for seven years of business across its various units.
AGC Leads the Way
AGC Biologics, a company That’s Nice began working with in 2012, continues to thrive. CEO Gustavo Mahler and the new management team look to lead the charge as the industry competes with Lonza and Boehringer Ingelheim on commercial projects.
Polpharma Biologics Raises the Bar
Polpharma Biologics is setting a new standard in the European mammalian biologics CDMO space. With the backing of Polpharma Group, Polpharma Biologics looks to co-develop biosimilars and innovator compounds, and also offers a full range of CDMO services from its state-of-the-art facilities.
Rentschler Establishes US Footprint
We are proud to support Rentschler Biopharma’s North American expansion with its December 2018 acquisition of the Shire manufacturing facility in Milford, Massachusetts. This family-owned business is transforming its international position in the mammalian space.
Running with Brammer Bio
That’s Nice is delighted to contribute to the success of one of the fastest growing companies in the biopharmaceutical space. Mark Bamforth, Richard Snyder and the entire Brammer Bio team are truly inspiring.
Kicking off 2019 with ACS
It was a pleasure to support the American Chemical Society in 2018, and we look forward once again to representing the Boone of the US chemicals industry in Europe.
Biotechpharma: Only Getting Better
That’s Nice looks forward to working with the senior management team at Biotechpharma as we move into the new year, with Frank Ternes recently joining as CBO and Phillip Neill as marketing director.
Soaring Stocks
That’s Nice may have been closed for Boxing Day and some electrical updates, but the stock market sure wasn’t. Let’s hope this is the turnaround we’ve been hoping for – and that it continues into 2019.
Message from Our Founder
Hoping to return from Hawaii with new life and fresh ideas in 2019. I wish all of our clients a very Merry Christmas and a prosperous New Year (from the beach). It’s the first time in 23 years I have not hand-written Christmas cards, but I have typed and emailed 400+ over the past few days (again, from the beach). Cheers, Nigel.
That’s Nice Wins ESGR Award
That's Nice has won the Department of Defense Employer Support of the Guard and Reserve (ESGR) award for supporting Albert Bruan during his recall to active duty and subsequent deployment from 2010 to 2014. Albert has been an asset to the company since he joined more than 10 years ago, and we are proud to have reciprocated his longtime support of That’s Nice.
Nice Team
The extended That’s Nice video team is looking forward to starting off the new year right. Stay tuned for our first piece of 2019, shot right here at the home of our managing director, Nigel Walker.
Connecting with Albemarle
It was great to connect with our old friends at Albemarle Fine Chemistry Services, a growth division of Albemarle Corporation, just before the Christmas break. That’s Nice has been working with Albemarle since the early 2000s.
Eating Right
This #foodsnap courtesy of our managing director, Nigel Walker, who’s working hard to stick to a healthy diet despite the temptations of the holidays by opting for oatmeal over a bacon, egg and cheese sandwich.
Aloha, Sunshine
Our managing director, Nigel Walker, is headed to Hawaii with his family for the holidays. Rainbows and sunshine are a welcome change from the wintry gray we’ve been experiencing here in New York.
Taking the Cake
The holiday cake from our shoot suddenly disappeared and our accounts director, Wei Gao, looks a guilty as ever.
Happy Holidays from That's Nice
We're putting together a simple holiday video message from the That's Nice staff. No one has to know that cake was actually six days old at the time of the shoot...
Moving Forward With Marken
Accounts Director
Wei Gao and Managing Director Nigel Walker are heading back to New York after a productive meeting with Marken in Durham, North Carolina. We are pleased to be moving into our sixth year as the agency of record for Marken, a UPS Company.
Congrats on the Close
That’s Nice congratulates David Anderson and Ampersand Capital Partners on the sale of Avista, a clinical-scale small molecule, drug product and drug substance CDMO, to Cambrex.
Kicking off With Porton
That’s Nice is excited to start a new relationship with Porton Fine Chemicals, one of the few China-based CDMOs to have established a strong base of business in North America, Europe and Asia. Porton demonstrates a cross-cultural staff serving both domestic and international customers at each of their locations around the world.
Growing with Grifols
We look forward to continuing our relationship with Grifols Partnership into 2019, our fourth year supporting the Spanish giant in the sterile bag space.
Visiting Marken
As Wei Gao and Nigel Walker head to NC to see Marken, the global leader in clinical trial logistics and one of our longest tenured clients, we reflect on a year of industry-wide change. The year 2017 saw immense consolidation, and 2018 has brought new alignment across the industry, creating new openings for Marken and its parent company, UPS.
Making the Effort
Coming across this post on LinkedIn got our managing director, Nigel Walker thinking about each day we come to work. Which of these simple virtues are you bringing to work each day?
Supporting HSRL
That’s Nice is pleased to be starting a new relationship with Histo-Scientific Research Laboratories (HSRL) following the company’s merger with Vet Path Services. We are proud to support another investment from Ampersand Capital Partners.
Looking Forward to 2019
As we near the end of 2018, we find ourselves looking back to look forward. The Super Bowl may be just five weeks away, but we are training for our own start-of-the-year – the JP Morgan Healthcare Conference January 7-10th in San Francisco.
Happy Paw-lidays
Spotted somewhere along Nigel’s travels was this great find, sure to take first prize in any holiday sweater competition. Wishing all our friends and family a warm and ‘meowy’ holiday season.
Talking Shop
With members of our digital creative team in tow, Nigel ventured into the garage at Manhattan Motorcars to work through what turned out to be an opportune tire change and check-up.
Out & About in NYC
Photographer Lucas Visser and Director of Digital Capture Brian Pierce are out and about in New York City shooting new video footage for an upcoming project.
GSK Year in Review
We’ve just arrived at GSK House in the outskirts of London to conduct a year in review meeting with the pharmaceutical leader and longtime client of That’s Nice.
Visiting Rentschler Biopharma
That’s Nice is in Laupheim, Germany this week to visit Rentschler Biopharma. Rentschler is continuing on its path of growth with the addition of several new senior executive staff members.
Illustrating Innovation
That's Nice worked with the marketing team at Formulated Solutions to create new illustrations for the CDMO’s innovative packaging forms. Check out the full new look here.
Talking Passion
We got to the heart of Nigel’s supercar passion and his propensity for hitting life at full throttle during a one-on-one interview Friday. That’s Nice copywriter Maria Gordon conducted the interview, with Lucas Visser and Brian Pierce directing from behind the camera.
Like Father, Like Son?
A Countach 5000 poster was where it all began for Nigel Walker with regard to his youth-born love for the Lamborghini brand. Now the same age as his father when this passion was first realized, it has yet to be seen whether Luke will follow in his father's footsteps to become a supercar enthusiast.
Getting Personal
That’s Nice photographer Lucas Visser, Director of Digital Capture Brian Pierce, and Managing Director Nigel Walker gather for a sit-down segment inside Nigel's Bronxsville, NY home as part of our upcoming “passion” video project.
Family Resemblance
Filming continued into the weekend as we wrapped up the final segment of our upcoming "passion" video featuring That's Nice Managing Director Nigel Walker. Captured here are Nigel and his son Luke sitting down to some breakfast before heading off to school.
Happy Birthday, Guy
The team celebrated the birthday of Business Director Guy Tiene on Friday with an end-of-day treat. It was a great way to end a fun but hectic week as we wrap up a number of year-end projects for both That’s Nice and clients.
Characters of Times Square
Batman, Elmo and That's Nice Managing Director Nigel Walker roll into Times Square. A cast of characters if we've ever seen one.
Drops of Glitter
Of course it would pour the day of our passion series video shoot – and right after we finished polishing the Lamborghini. Seems to have been good luck, though, as the day went off without a hitch, save for a slight tire puncture in the wee hours of the morning.
Caption Me Elmo
Elmo, Cookie Monster and a glitter-wrapped Lamborghini arrive in Times Square. What happens next?
Punctured Passion
As part of our new “passion” series, we spent the day capturing that of one of our own. (Can you guess who?) This image, shot just two hours into shooting, was actually the perfect way to capture the theme of the piece – something akin to "next-generation commuter crazy."
Just Launched: Formulated Solutions
We are proud to launch a new digital platform for
Formulated Solutions
, a leading provider of innovative package forms for the Consumer Healthcare market. It was a pleasure working with founder Eric Dann and the entire senior management team to solidify the leading foam/aerosol CDMO in the US space. Visit
www.formulatedsolutions.com
.
Business Lounging
As we make our way to the UK for a client meeting, we’re killing time in the lounge of our favorite airline, Virgin Atlantic. Virgin always has the coolest lounges.
The Countach Comes Home
Anyone who knows us probably knows our managing director, Nigel Walker, has a passion for the Lamborghini brand. What they may not know is that it started at nine years old with this exact Lamborghini Countach poster that adorned his bedroom wall. Today it's back in hand.
Lessons from the Green
They say the game of golf is 90% strategy. It makes sense, then, that our strategy director, Mark Allen, got his start on the green. In fact, he’s PGA certified, as substantiated by this ‘artifact’ he stumbled upon during his most recent visit to the homeland.
What’s New at GPH
That’s Nice is pleased, as always, to visit the leaders at Gregory Pharmaceutical Holdings Inc. and discuss some of the exciting new projects they have on the horizon.
New Digs in Bristol
One of our main clients is located in Bristol, Tennessee, which means we do a lot of traveling back and forth to the twin city. During our most recent trip, we stayed at the beautiful new Bristol Hotel, a historic, yet boutique style hotel with stunning views of the Appalachian Mountains.
Spotted in ATL
While visiting customers in Atlanta, we came across this striking camouflage-inspired pattern on the airport ceiling as we moved through the terminals. A very creative application using light, monitors and sound.
Chrome Texture
Clothing? Shoes? Machinery? While we’re not entirely sure where this shot from our managing director came from, we're betting it's some indication of things to come – or possibly a throwback to
campaigns past.
Escaping the Storm
As an early winter storm continues to slam the midwestern US, That’s Nice Managing Director Nigel Walker is hurrying to escape the flurries after a client visit in Columbus, Ohio. Safe travels, Nigel!
Aspiration Meets Passion
With the holiday season in full swing and a lot of talk at That’s Nice about realizing our passions, it’s hard not to dream about our future ambitions as we approach the new year. For Nigel Walker, that would evidently be the new emotionally-charged Lamborghini Aventador SVJ.
Setting Foot in Columbus
That’s Nice is in Columbus, Ohio this week for the first time in 20 years. Our last visit to the capital city was in 1998 when we helped launch Time Warner’s Road Runner high-speed internet service. Columbus was one of the earliest adopters of the service in the US.
New from Nice Gift
The new Power Bank 10 with built-in cables charges up to four devices at once! It comes in six colors, with custom packaging options available upon request.
Click here for details and quantity discounts
Snow Down Slow Down
NYC's first
snowfall of the year made for a nightmarish commute last night, with Nigel Walker clocking a record-breaking 8 hours and 1 minute for the 16-mile drive to his Bronxville, NY home, beating his previous record by a whopping 4 hours. Not good.
Illuminating Boston’s Seaport
While supporting clients in Boston this week, we couldn’t help but take note of the kaleidoscopic sculptures that have popped up in the Seaport District, adding even more vibrancy to the bustling biotech hub.
Last of the Roses
Of the 100 roses that blossomed in the garden of our managing director, Nigel Walker, this spring and summer, just two remain standing as part of nature's final offering for the year.
PharmSci 360: UPM
That’s Nice is pleased to support our long-time client UPM Pharmaceuticals at AAPS PharmSci 360. Visit the team at booth #2014 to learn how UPM can take your solid or semi-solid product from concept to commercial.
Closing out the Show
As the UPM Pharmaceuticals team wraps up AAPS PharmSci 360 for 2018, we look forward to being with them at next year's event in San Antonio.
PharmSci 360: WuXi AppTec
WuXi Lab Testing and WuXi STA are joining forces at this year’s AAPS PharmSci 360, and we are proud to have supported their exhibit design. Stop by the booth to discover the full scope of WuXi’s open-access capability and technology platforms.
PharmSci 360: Hovione
Our client Hovione is exhibiting at this year’s AAPS PharmSci 360. Visit booth #2309 to learn about Hovione’s capabilities in APIs, intermediates, spray drying and more.
PharmSci 360: SPI Pharma
Dealing with a formulation challenge? SPI Pharma can help. That’s Nice is proud to support SPI’s exhibit presence at this year’s AAPS PharmSci 360. Stop by booth #2535 to meet the team.
PharmSci 360: Avara
World-class CDMO and That’s Nice client Avara Pharmaceutical Services is exhibiting at AAPS PharmSci 360. With the company's rapid and continued growth, there’s always something new happening at Avara. Visit booth #2142 to learn more.
Front & Center: WuXi STA
Wuxi AppTec STA has a strong presence at AAPS PharmSci 360 this year. As always, we are incredibly pleased to be able to support the thriving CDMO business.
Caught in the Act
The surveillance cameras at AAPS PharmSci 360 have captured our leader eating during a trade show - perhaps for the first time in over 20 years.
PharmSci 360: AsahiKASEI
AsahiKASEI is exhibiting its microcrystalline cellulose (CEOLUS™) excipients at this year’s AAPS PharmSci 360. That’s Nice is proud to support the global chemical company with its exhibit presence.
Mid-Term Elections
It’s Election Day in the US, with 36 governorships, one-third of Senate seats and all 435 seats in the House up for election. We're in the center of it all in DC, where
AAPS PharmSci 360
also happens to be in full swing.
Spotted in DC
Members of the That's Nice team came across a rather unusual display of standing puppets while attending AAPS PharmSci 360 in Washington, DC this week.
On Patrol
Halloween may be over, but the Bronxville PD's two newest recruits, Misaki and Luke (daughter and son of TN managing director, Nigel Walker), are still out patrolling the neighborhood.
Caught on Camera
Surprise...the 2018 AAPS PharmSci 360 promotional video is out and guess who's smack in the middle of the shot? Our very own Nigel Walker
–
pounding the pavement, of course. Looking forward to seeing everyone next week in Washington, DC!
Green Turned Gold
After their early morning start in Harriman State Park, Nigel and Lucas made their way slightly south to a small community bordering the park, capturing the morning sun shooting across the swampy clearing.
Autumn 'Falls'
On Sunday, That’s Nice photographer, Lucas Visser, and managing director, Nigel Walker, set out on a 5:30am venture to capture one of Harriman State Park’s waterfalls against the backdrop of the emerging fall foliage.
Just In: Pharma's Almanac Q4
We just received our shipment of the Q4 “Innovation” issue of Pharma’s Almanac, which will be distributed in print in time for AAPS PharmSci 360 and available soon for download at
www.pharmasalmanac.com
. Sign up for yours today!
