Celebrating 25 Years
December 18, 2019
The 2020 holiday celebrations start with the launch of the first of 100 That's Nice announcements to be made over the next 12 months. Our 25th year is about to begin!
Next Nice Passion Video
November 19, 2019
Brian Pierce is hard at work on our next passion piece.
Scouting Mission
November 2, 2019
Lucas Visser goes on another scouting mission at the Hudson Yards.
Cinema Angle
November 1, 2019
A cinema angle captured on the new video shoot for the That’s Nice 25th anniversary campaign.
Honey Comb Architecture
November 1, 2019
A honey comb architectural matrix in New York City.
Pineapple Sculpture Scout
November 1, 2019
Nigel and the digital capture team spend time at the Hudson Yards Pineapple sculpture, scouting for next video shoot.
Research Scouting for the 25 Campaign
November 1, 2019
Lucas and Nigel are out shooting the third part of the research scout for the upcoming That's Nice 25-year anniversary campaign.
Inside the Tray Drying Room
October 28, 2019
Brian Pierce inside the “Tray Drying room” at UPM running a blue placebo, milled compound for a new fly through corporate video, launching in January 2020.
Drone Footage at UPM
October 28, 2019
Nigel Walker, Jonathan Curtin and Brian Pierce are pictured in sunny Bristol, Tennessee in this photo by Lucas Visser - the team visited UPM to shoot drone footage.
The Perfect Frame - Rozzano, Italy
September 26, 2019
Rozzano, Italy is Nigel's next stop on his current European tour. He was shopping for frames and look what was found - the TN brand colors, glitter and orange, together.
Arrived in PEI
August 26, 2019
Nigel has arrived on Prince Edward Island to shoot video for NicePassion. He joins Brian and Lucas, who have been there since last week.
“Nature of Science” - 5 Minutes
August 15, 2019
In a hidden hollow on the side of a New Hampshire mountain, Shawn built himself a respite from the bustle of his professional life – a place where he could clear the cobwebs of his mind, aware only of what exists in the forest-laden landscape that surrounds him. Nothing is taken for granted in the raw solitude of the wilderness, and Shawn intends to keep it that way. On Monday we launch the 4th short film in the Nice Passion series.
Announcing ArrantaBio
July 30, 2019
That's Nice is excited to unveil a new brand identity for one our favorite clients, and introduce ArrantaBio.
Grifols Recombinant Protein CDMO Pop Up Booth
July 25, 2019
The Grifols Recombinant Protein CDMO business gets a new, high-tech pop up booth.
A Familiar Hummingbird
July 15, 2019
Nigel captures a humming bird at a sugar water feeder at the boat launch Cincinnati and remembers the Capsugel branding project That's Nice completed in 2016.
Dalton Pharma Services #Walking the floor
June 5, 2019
Peter Pekos will be attending BIO this year, representing Dalton Pharma Services.
Catalent Booth #3101
June 4, 2019
The OSD business is still strong for Catalent, and the biologics investment in Paragon is now complete.
iBIO Web Launch - Booth #3059
June 3, 2019
iBIO launches new website, this much easier site to understand communicate a clearer message.
BioVectra in Q2 Pharma’s Almanac - Booth #3055, 2427
June 3, 2019
Check out BioVectra’s must-see 8-page article in the Q2 Pharma’s Almanac.
GE Healthcare Life Science Booth #3519, 4101
June 3, 2019
GE has gone through some challenging changes over the past three years, but as GE Healthcare joins the Danaher Corporation, there is light ahead.
Avara Pharmaceutical Services Booth #4100
June 3, 2019
That’s Nice supports Avara as they consolidate into a drug product CDMO. Avara comes to the table at BIO with new BD staff and a refocused business.
Northway Biotechpharma Web Launch
May 31, 2019
Northway Biotechpharma has launched a new website: http://www.northwaybiotech.com That’s Nice is pleased to be part of the Northway Biotechpharma marketing team.
On Location in Allentown
May 24, 2019
The Yourway truck is being shot today, photographer and project manager Lucas Visser, is pictured in Allentown in the process of getting it down.
The Advanced Therapeutics Issue Has Landed
May 24, 2019
Pharma’s Almanac, The Advanced Therapeutics Issue has landed on my desk - in my personal opinion, this issue has the best content.
#FBF - That's Nice 20th Anniversary Celebration
April 26, 2019
Circa 2016, at the That's Nice 20th anniversary celebration/what are you wearing Mark Allen? The team is pictured with Haig, Mark, Nigel, Guy and JF, from left to right.
Nice Passion
April 2, 2019
That's Nice has launched "Nice Passion" the 10th line extension of the That's Nice brand. The new brand will show case a selection of stories that high light the passion of individuals working in the field of science. www.NicePassion.com will launch a new film every quarter.
Platinum Stripe
March 25, 2019
The brand image of a platinum stripe can be fixating and inspiring.
That’s Nice 2019 Campaign
March 7, 2019
That’s Nice has launched a new ad campaign in the Q1 issue of Pharma’s Almanac. The theme centers on the notion of “leaving the dark side and stepping into the light.”
Back to BIO
January 21, 2019
“The Road to BIO” feature film comes back to life as the final edit nears completion and we prepare the files for our friends at Buttons NY sound studio.
Brand Ambassador
December 4, 2017
If combining industry insight with flowers and glitter seems like a stretch, check out our recent Glittering Insight campaign. When presented with the chance to “walk the walk,” Nigel couldn’t resist the opportunity to pick up a pair of these gems—or two. View Case Study >
Avara's New Creative
October 20, 2017
Avara Pharmaceuticals has launched their new ad campaign ahead of CPhI. Take a look at what the CDMO has to offer here! View Case Study >
Pop Art in Q4
October 19, 2017
The last Pop Art Campaign Ad for That’s Nice is running in Pharma's Almanac Q4, and across all publications.
Road to Bio Planning
April 19, 2017
The That's Nice team is busy planning for the summer road trip to BIO International, which takes place from June 19th through 22nd in San Diego. That's Nice will cross the country, visiting client sites along the way.
Stay Tuned for the Latest
April 13, 2017
The newest ad from our Glittering Insights series has been released! Be on the lookout for the campaign’s signature pop art in upcoming industry publications.
Interphex, Day 2
March 22, 2017
Maurice and Annie from the Research Department talk to customers at our Booth 3765.
Visit Us at Interphex, Booth 3765
March 21, 2017
The That's Nice team is at interphex. Come see us and our Tesla at booth 3765.
The Tesla Has Arrived
March 20, 2017
The Tesla wrapped in the That's Nice 2017 pop art campaign has arrived just in time for Interphex. We will see you at the show!
Roadtrip Ready
March 1, 2017
Select That's Nice staff led by Managing Director Nigel Walker, will be embarking on a roadtrip to BIO International this June. The Lamborghini Aventador SV Roadster, in orange, will take staff across the USA this summer.
Glittering Insights
January 25, 2017
That's Nice has launched out third ad in our campaign series. Thanks to our Creative Dept, we are ready for DCAT and Interphex, with used equipment being the theme.