Our Services

25 years of experience and our continual depth of market research support effective consultancy for your business. Experienced consultants will work with your team on a project or ongoing basis to help you define and achieve key business goals.

We use our unique knowledge of market needs, combined with investigation of your business strengths, to build a robust, consistent messaging framework based on methods that have supported some of the best performing brands in the industry.

If you need a new name for a business or product, we can apply a process developed over many years to deliver shortlists and an ultimate pick that provides the best foundation for your new venture / direction.

Having been a leading agency in life sciences for 25 years, we have designed logos for a wide range of companies. Make sure your new logo meets proper professional requirements and also differentiates your brand in a competitive space.

The 'Big Idea' is an intangible combination of strategic messaging and visual key art, but it makes a fundamental difference to the performance of your brand and marketing. Energize your next campaign with the Big Idea.

Key art is either a single piece or a series of unique, defining visuals that make your brand recognizable and memorable. Key art resonates with your target audience and promotes your company's objectives and message.

Whether it's a single ad or a campaign, we develop advertising that grabs the attention of readers / viewers / visitors, conveys your message, and resonates so your audience recognizes and recalls your brand at vital decision making moments.

Illustration and realistic 3D modeling is the fastest way to tell a story. We develop visually engaging models that resonate with the scientific community and are unique to your brand, including medical animation tied to therapeutic areas of interest.

Many people still like the tactile experience of print material and some customers feel most comfortable presenting off this medium. We use all of our brand development experience and efficient production to create brochures, folders, and modular literature.

We create flexible sales presentations that engage the intended audience while concisely navigating through key information only, avoiding common pitfalls and leaving you with the time and attention span from the other party to share what they are looking for.

As your company grows and your brand with it, maintaining brand integrity is critical. The solution is a guideline document that ensures whoever is working on material or promotion, internally and externally, sticks to rules and keeps everything consistent.

Working with your HR department, we can support your recruitment efforts to attract the right talent that will further the growth of your company, using website content and integration, digital and multimedia campaigns, and other areas of help you may need.

Over 30% of the U.S. population listens to podcasts monthly (Source: Cision PR Newswire) and similarly high numbers worldwide. We can conceptualize, write, record, and edit a custom podcast, and promote it among our Pharma's Almanac community of content consumers.

We will develop and produce webinars to attract your audience and promote your services. In addition to developing content and assets, our team can help with the appropriate format, appropriate speakers, and the best outlets to book the webinar.

With 25 years of experience working with life sciences media, we bring expertise to planning and relations. We ensure you get the most for your money with a print and digital media plan, and buy all media for you at pass-through cost.

We offer the fully integrated service to execute your digital and print media, completing production on ads for all your placements. This is normally done in conjunction with handling of your messaging and creative but production can equally be done standalone.

If people come to your facility, you win business, right? Photography and video is the opportunity to get people there virtually and move them further down the due diligence pathway. We offer absolutely comprehensive services in terms of asset capture and management.

Using our state-of-the-art 360-degree recording technology, we can document your facilities and create a video experience that puts your audience in your space. There's no better way to sell them than by having them literally visualize working with you.

Overcome the challenges created by pandemic-related travel restrictions. We will create the basis for your company to seamlessly deliver high quality, live virtual facility tours, exposing your prospects to your site capabilities, culture and message – sustaining the opportunity to win business.

Animation is the perfect way to tell a story in a unique way, or to convey a process that is otherwise difficult to show. Our medical animators, character animators, modelers and other unique skill sets will produce the perfect style for you.

Your website is vital, representing permanent connection to your audience and a conduit of all marketing and other activity. It should function as a lead generation engine, and the architecture, content strategy, engagement and use of technology should embody best practices.

Your website is a living thing and it needs to give your audience reason to visit often. Updates of news, information, images and other assets, continuous functionality for your visitors, and focus on engaging content should all be part of monthly maintenance.

Our team will review your website and content to formulate a Search Engine Optimization (SEO) strategy that optimizes your website performance in relevant searches. We can purchase Google AdWords and provide ongoing management to meet your goals.

We will create a targeted, integrated digital marketing strategy using channels including web, search, email, social media and display to drive awareness, traffic and lead nurturing on your website. We will benchmark where you are today and build an approach that drives ROI.

We can build a strategy to create, automate and manage all your sales & marketing follow-up activities so an inquiry never goes cold. Nurture programs are designed to engage customers at all stages of the sales funnel, moving them along the path to conversion.

Track, manage, and automate your marketing initiatives, website, and leads with a marketing automation platform. The right solution will link your digital channels, CRM, and sales tracking together with marketing campaigns for real-time insights and adjustment.

Digital direct marketing campaigns (HTML emails) communicate key messages to a targeted audience. We will develop campaigns focused on sharing your story, increasing awareness and brand recall, and increasing inquiries and meetings. Deployment and management is also part of the service.

Our team can design and build a mobile application (App) that can serve as a dedicated portal for your company's content, provide a service to customers, and provide another connection to them. We will conceptualize a strategy to fulfill your vision.

A game is another unique way to engage an audience and connect them to your brand. We will brainstorm an initial concept for a game, and go on to develop the entire thing for you to deliver a valuable asset.

We purchase exhibit space as a convenience for our clients and to deliver benefit through our relationships with show owners and negotiate the best deal and space for you. We provide this service as a straight pass-through cost without additional fees.

We have been a leading exhibit designer in life sciences for over 20 years, and we'll bring this experience to the creation of your booths and displays for all your show needs, blending knowledge of your brand with optimization of space.

We can take away your headaches by managing all your show / event needs. Our experience designing, fabricating, installing, storing and equipping turnkey booths – both rented and owned – combines with planning, logistics and project management to make life easy.

We can help you promote your business and foster sales by creating a unique experience for customers, prospects and others at trade show or event-linked parties, customer appreciation events, hospitality, open houses, roundtables, and consultant awareness days.

Maximize recall and recognition of your brand among your target audience using a better standard of branded products and promotional giveaways. Our team will conceptualize, develop, and deliver almost any product you can imagine at an optimal price.

Special Projects create new and innovative ways to promote your brand, products and services. Examples like The Road to 2021 offer a very different marketing and / or sponsorship opportunity that can deliver incredible exposure alongside your regular activities.

Nice Match 2.0 is a business development service that provides you with qualified service-level agreement opportunities directly suited to your company's specific expertise, technologies, equipment, and capacity. It's a no-brainer source of additional leads for your pipeline.

Understand your real cash-flow, costs and margins for existing technologies and headcount. Prepare your business to take advantage of new modalities and drug lifecycle trends. Drive growth with your production line strategy. Maximize market upsides and mitigate effects of downturns.

With 25 years of exposure in the market and knowledge of potential buyers, industry trends, and growing technologies, we support client objectives in M&A, growth strategies, PE / VC funding, referral-based growth, capacity utilization, and equipment utilization / asset management.

Our extensive network means we can assist you in finding the right candidates for Executive BD and Sales positions. We will refer candidates we know that have an excellent track record and the appropriate experience and knowledge to meet your needs.

Our highly experienced, partner-level staff will work directly with your management team to support the implementation of programs and activities to drive organizational strategy, growth and other corporate objectives. We can integrate all of our experience alongside yours.

Serving as a liaison with specialty real estate agents, liquidation firms, and other strategic resources, That's Nice can assist in your next site or business acquisition (region, specialty, capacity, etc) in pharma and biotech or related markets.