30 Years Later

Recreating the now-legendary photo of Mark and Nigel on the W train during the Road to 30 Years shoot.

The Road to 30 Years

The seventh installment of the “Road To…” Series: The Road to 30 Years, during which Nigel and Mark are answering the most common 30 questions friends, clients, and staff ask. The 1971 Raleigh Choppers, along with the FILA and Sergio Tacchini track suits, are just a special bonus for the audience.

Staten Island 9/11 Memorial

A bittersweet moment on our 30th anniversary tour of NYC — a visit to the Staten Island 9/11 memorial, which our agency helped design in the early aughts.

Invasion of the Pufferfish

While minding his own business, young Connor was attacked by around 300 orange pufferfish. Who knows what could happen at this year’s BIO in Boston?

Hastings Beach

At a brisk 45 degrees Fahrenheit, the beach is a bit empty today.

Manshead CE Academy

Manshead Academy has undergone some structural upgrades since Nigel was a student there.

Streetfield Middle School

Nigel’s middle school, Streetfield, was closed down in 2016 and rolled into the primary school. Glad to see the original sign still survives.

Manor Primary

Nigel’s alma mater is still going strong.

Throwback to 2012

That’s Nice has never been scared to wear the brand. Here’s the team during our 2012 Billy the Brand Builder campaign at INTERPHEX.

Good Morning from Girona

Following a 2-and-a-half-hour Uber ride from Barcelona Airport and a close encounter with a wild boar, Nigel landed in the bird nest: a beautiful mountainside locale about 10 miles from Girona, Spain.

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