Digital Director

Location: NYC/Hybrid

Position Overview

We are seeking a strategic and innovative Digital Director to lead our digital marketing efforts and drive the growth of our online presence. The Digital Director will be responsible for developing and executing a comprehensive digital strategy, overseeing digital campaigns, and leading a team of digital professionals. The ideal candidate will have a deep understanding of digital marketing, exceptional leadership skills, and a proven track record of achieving impactful results in the digital landscape.

Responsibilities

1. Digital Strategy Development:
    • Develop and articulate a forward-looking digital strategy that aligns with our business goals and encompasses various digital channels, including social media, web, email, and more.
    • Identify opportunities to leverage emerging technologies and trends to enhance our digital presence.

 

2. Digital Campaign Management:
    • Lead the planning, execution, and optimization of integrated digital marketing campaigns that drive traffic, engagement, conversions, and brand awareness.
    • Collaborate with cross-functional teams to ensure campaign alignment and consistency.

 

3. Team Leadership:
    • Manage and mentor a team of digital professionals, providing guidance, feedback, and opportunities for professional development.
    • Foster a collaborative and innovative team culture that encourages creativity and continuous improvement.

 

4. Digital Performance Analysis:
    • Monitor and analyze key digital metrics and KPIs to measure the effectiveness of campaigns and strategies.
    • Use data insights to refine strategies, optimize campaigns, and demonstrate ROI to stakeholders.

 

5. Website and Content Management:

    • Oversee the development, maintenance, and optimization of our digital properties, including websites and landing pages.
    • Ensure that digital content is engaging, relevant, and aligned with brand messaging.

 

6. SEO and SEM Strategy:

    • Develop and execute SEO and SEM strategies to improve organic search rankings, increase website traffic, and drive qualified leads.
    • Stay updated on search engine algorithms and best practices.
7. Digital Partnerships:
    • Identify and establish partnerships with digital platforms, influencers, and publishers to amplify our brand reach and engage target audiences.

 

8. Budget Management:
    • Manage the digital marketing budget, allocating resources effectively to maximize campaign impact and ROI.

 

9. Stakeholder Communication:
    • Collaborate with executive leadership and cross-functional teams to provide updates on digital initiatives, performance, and future plans.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.
  • 10 years post college experience at a design firm, studio, or marketing firm
  • Proven experience as a Digital Director or in a senior digital marketing role.
  • Strong understanding of digital marketing strategies, tactics, and channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Exceptional leadership skills with the ability to inspire and guide a digital team.
  • Analytical mindset with the ability to interpret data and draw actionable insights.
  • Proficiency in digital analytics tools and platforms.
  • Strong project management skills, including the ability to manage multiple initiatives and teams.
  • Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
  • Strategic thinking with a focus on staying ahead of digital trends and emerging technologies.

Application Process:

Interested candidates should submit their resume and examples of successful digital campaigns.

Work authorization/security clearance requirements

Eligible to work in the US with no sponsorship

Affirmative Action/EEO statement

That’s Nice, LLC is an Equal Opportunity Employer that does not discriminate based on actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

About That’s Nice

That’s Nice is a New York-based dedicated pharmaceutical services agency with 90+ staff and 27 years’ experience serving more than 200 life science clients across the U.S., EU, and Asia.

How To Apply

For immediate and confidential consideration, please email your resume and work samples. We regret that we are only able to respond to those selected for an interview.

nancy@thatsnice.com