PrimeVigilance

Biotech, and Medical Device Pharmacovigilance / Medical Information / Clinical Safety – CRO

Goals & Objectives

PrimeVigilance (PV), the pharmacovigilance and clinical safety sister company of the CRO Ergomed, had a strong presence in Europe but needed to grow significantly in global markets.

Strategic Approach

Collaborating closely with the parent group, That’s Nice developed a go-to-market strategy for these businesses. Alongside the CRO rebranding, a series of campaigns were deployed to promote awareness of the company’s expert pharmacovigilance services. The brand story led with Ergomed’s expertise in trial development while acquainting audiences with PrimeVigilance’s post-trial pharmacovigilance support, which come together to create an accelerated, more efficient journey from discovery to market.

Meeting & Exceeding KPIs

These digital campaigns provided much-needed awareness for PrimeVigilance’s end-to-end pharmacovigilance offering.

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