PrimeVigilance
Biotech, and Medical Device Pharmacovigilance / Medical Information / Clinical Safety – CRO
Goals & Objectives
PrimeVigilance (PV), the pharmacovigilance and clinical safety sister company of the CRO Ergomed, had a strong presence in Europe but needed to grow significantly in global markets.
Strategic Approach
Collaborating closely with the parent group, That’s Nice developed a go-to-market strategy for these businesses. Alongside the CRO rebranding, a series of campaigns were deployed to promote awareness of the company’s expert pharmacovigilance services. The brand story led with Ergomed’s expertise in trial development while acquainting audiences with PrimeVigilance’s post-trial pharmacovigilance support, which come together to create an accelerated, more efficient journey from discovery to market.
Meeting & Exceeding KPIs
These digital campaigns provided much-needed awareness for PrimeVigilance’s end-to-end pharmacovigilance offering.
