Antimicrobial Resistance Advocacy, Information Hub, and Community — Publication
disAMR, the next evolution of AMR Insights, was created to address one of the most urgent challenges in global health: antimicrobial resistance (AMR). Following the acquisition of AMR Insights, the objective was to rebuild the platform from the ground up—establishing a new identity and positioning it as a multimedia ecosystem that aligns science, capital, and policy.
That’s Nice partnered with Mark Bamforth and Dr. Richard Snyder as a co-investor and strategic lead, guiding the transformation of AMR Insights into disAMR, developing a new brand identity, name, and messaging framework to reflect the platform’s expanded mission and ambition, and laying the foundation for community-building and long-term engagement across the AMR ecosystem.
The launch of disAMR successfully repositioned the platform and established a foundation for long-term impact, transforming a legacy publication into a modern, purpose-driven multimedia platform.
