Genezen
Viral Vectors for Cell & Gene Therapy / Plasmid Manufacturing / Testing – CDMO
Goals & Objectives
Genezen was poised for a major rebranding effort following its expansion into AAV development and manufacturing, complementing its existing LVV and RVV services. With the upcoming ASGCT conference as their stage, Genezen sought to make a bold statement. This strategy involved unveiling an eye-catching vertical exhibition structure designed to captivate attendees, showcase their comprehensive service portfolio, and cement Genezen’s position as a cutting-edge partner in viral vector manufacturing.
Technical Details
- 20 x 20 ft / 6 x 6 m custom-built illuminated brand tower
- Reusable aluminum structure with multi-colored LED display
- Open seating meeting space; one semi-private meeting area
- 6 digital screens, displaying animated messages
- Fabricated and stored at our San Diego, CA facility
- Union labor installed, Baltimore
