PPD (Rare Disease)
Clinical Trial Organization & Support / Clinical Development / Laboratory Services – CRO
Goals & Objectives
PPD, a top-5 global CRO, sought to better communicate the scale and impact of its rare disease capabilities to resonate with sponsors, clinical sites, and patients involved in these studies.
Strategic Approach
That’s Nice collaborated with PPD to revamp its rare disease content. Alongside this, we launched a targeted survey among trial stakeholders (sponsors, patients, and site heads) to uncover the challenges and expectations specific to rare disease trials.
Meeting & Exceeding KPIs
Insights from the survey provided PPD with actionable data to enhance support for rare disease trial stakeholders. PPD’s refreshed web content and sales collateral significantly boosted engagement and strengthened the CRO’s role as a market leader in clinical trial services for rare diseases.
