PointClickCare

Proprietary Cloud-Based Patient Data Tracking Software Platform – CSO

Goals & Objectives

PointClickCare (PCC) Life Sciences was established to leverage a vast dataset from its parent company’s network of long-term care facilities. PCC’s database contains over a decade of longitudinal data for more than 20 million patients. They were struggling to create recognition of the business unit and communicate the data’s value, particularly for R&D focused on the 60+ population.

Strategic Approach

We clarified PCC’s messaging, emphasizing the richness of its data and its relevance for drug development targeting aging populations. By simplifying complex data offerings, we highlighted the unique longitudinal insights of its platform.

Meeting & Exceeding KPIs

The new positioning increased market recognition for PCC’s Life Sciences business unit and fostered engagement from pharma companies, sparking interest in utilizing its data for R&D in age-related and chronic disease conditions.

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