CellBri

Modular & Fully Enclosed Cell Therapy / Cell Processing Automation — OEM

Goals & Objectives

CellBri is an OEM specializing in advanced manufacturing solutions for cell therapies, including automated, closed, digital, and regulatory-compliant systems for cell processing. Having captured a major share of the Chinese market, CellBri sought to establish a new US entity to expand into the West.

Strategic Approach

Collaborated with CellBri’s teams to develop a go-to-market strategy for US penetration. The process comprised developing messaging around CellBri’s technology’s ability to reduce vein-to-vein time by up to 30% and de-risk the path to clinic with flexible automation solutions.

Meeting & Exceeding KPIs

Quickly developed a scalable web platform that could deliver a steady flow of inbound leads for CellBri’s US team.

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