The Glorious Freedom Tower

Nigel stops for a quick meeting down at Wall Street and captures a few snaps at the memorial downtown district with the Freedom Tower in the background.

Shooting in the Snow

It’s cold and about to snow – the NicePassion team are in the elements, filming the final section of the Silver Jubilee.

Shooting Silver Jubilee at 4am

Lucas Visser takes a ride on Nigel’s son, Luke Walker’s, bicycle as the team shoots a segment of  the Silver Jubilee video that’s meant to indicate speed and fast motion. The team is armed with a GoPro, night light and children’s bikes. Also worth mentioning – it’s 4.00 am and it’s cold. 

NYC Hudson Yards Vessel

Brian Pierce and Lucas Visser are back on the case scouting the second stage of the Silver Jubilee video. Pictured here, the team has just arrived at the Hudson Yards Vessel.

Our Favorite Cover of Pharma’s Almanac

Our Favorite Cover of Pharma’s Almanac

That’s Nice Launches New Website

That’s Nice Launches New Website

Recreating History

Lucas and the creative team did a great job of shooting the background plate on our new Silver Jubilee campaign, recreating a bygone era through artifacts. 

Silver Jubilee Sign Off

After sourcing all over for historical items for the Silver Jubilee video we came across a 100-year-old leather case – there’s nothing like authentic!

Orange Is the New Black

The orange Orbea Carbon Fiber gravel cycle meets the orange Lamborghini Carbon Fiber beast – pick which one you want to ride to work.

Setting Up the Shoot in Cleveland

Brian Pierce and Lucas Visser are working in extremely cold conditions! They’re pictured here, setting up the equipment in -10 degrees (in an unheated warehouse) in Cleveland setting up the shoot to capture the first creative direction.