Gauging Market Perceptions to Inform a Go-to-Market Strategy
We conducted a survey among executives, procurement teams, supply chain managers, and product development and CMC teams to assess North American buyers' perceptions of two CDMOs acquired by PCI Pharma. This provided insights into how these acquisitions were viewed, including brand awareness, trust levels, and perceived service capabilities. Data was used to develop a brand strategy that unified PCI’s acquisitions under a cohesive identity. This directly informed branding decisions, ensuring alignment with customer expectations and trends, ultimately driving stronger client engagement and loyalty.
