Dow Chemical
Commercial Producer of Fine Chemicals and Specialty Raw Materials – CDMO
Goals & Objectives
Dow Chemical sought to combat entrenched perceptions about its brand and showcase its innovative work with a visually stunning exhibit. Through clever lighting and booth construction, Dow’s booth appeared to gradually change throughout each day of the show, signaling the company’s resistance to stagnation.
Technical Details
- 30 x 40 ft / 9 x 12 m custom LED-lit aluminum structure
- Innovation card wall containing take-home literature
- Custom TN-produced 3D animations in English and Chinese
- Live painting exhibit at the booth with Dow’s own paint to demonstrate the durability of its products
- Fabricated and stored at our San Diego, CA facility
- Union labor installed, Charlotte
