Bioanalytics and Pharmacokinetics for Protein-Based Therapeutics, Coagulants, and Food Allergens – CRO
Prolytix, formerly Haematologic Technologies, is a bioanalytical CRO with extensive experience characterizing critical aspects of large molecule therapeutics. While their trial collection equipment business was performing well, Prolytix needed to quickly improve its web performance to create awareness and drive business for their testing services.
That’s Nice developed a digital strategy centered on refining the Prolytix website’s SEO and messaging to better reflect the organization’s longstanding expertise in protein-based therapeutic and hematological testing, emphasizing its reputation for quality and exemplary on-time service record.
Prolytix’s improved search rankings and engagement led to an immediate increase in inquiries and a dramatic conversion increase.
