Infinity Laboratories
Analytical Testing for Drug Product, Materials & Packaging / Lab Instrument, Clean Room & Sterilization Services – CRO
Goals & Objectives
Infinity Laboratories is a full-service network of chemical and microbiological contract laboratories with more than 30 years of experience in testing and sterilization. Following its rapid expansion through the acquisition of 11 other contract testing lab businesses, Infinity engaged That’s Nice to address its lack of integration in brand, staff culture, and operations.
Strategic Approach
That’s Nice and Infinity underwent an exhaustive strategic interview process across the businesses to inform a new brand strategy that could bring together the culture under a single unified identity for customers and operations to engage with.
Meeting & Exceeding KPIs
Infinity’s rebranding took what had become a fragmented customer experience and turned the tide back to positivity. Clarity around the full services also supported sales turnarounds. This process also streamlined total marketing spend through the consolidation of 11 brands into one.
