DataHow AG
Proprietary AI / ML-Driven Bioprocess Modeling Platform & Software Solutions – CSO
Goals & Objectives
DataHow, a Swiss technology company specializing in data analytics and AI/ML-powered digital bioprocess modeling, was struggling to resonate with biopharma audiences. The company turned to That’s Nice for a go-to-market strategy that could effectively communicate its platform’s potential to revolutionize the speed and efficiency of drug development.
Strategic Approach
That’s Nice developed a go-to-market strategy centered around demystifying DataHow’s highly complex service offering without understating its value through technical, but approachable, content that highlighted the platform’s accessibility and powerful process development applications.
Meeting & Exceeding KPIs
DataHow’s brand transformation greatly improved its audience engagement. This allowed users to more fluidly and succinctly access and comprehend information about its tools and services, solidifying its DataHowLab platform’s position as a valuable tool for innovators of biologics and other advanced modalities.
