Tonia Becker, Strategic Content Director at That's Nice, excels in transforming complex ideas into digestible, actionable strategies. With a keen focus on pharmaceuticals, biopharmaceuticals, cell and gene therapy, she masterfully crafts messaging, content strategy, and positioning to resonate within science and engineering-based sectors to achieve measurable results. Tonia's expertise spans brand positioning, market analysis, SEO, sales enablement, and social media strategy, driving demand generation in B2B markets. Tonia holds a bachelor’s degree in Journalism from Ohio University.