Servier CDMO
Integrated Drug Substance & Drug Product Manufacturing and Packaging Services – CDMO
Goals & Objectives
Servier is a French pharmaceutical company with over 60 years of history and global presence. It sought to build an embedded CDMO business utilizing a network of 16 facilities across three continents. Servier engaged That’s Nice to develop the Servier CDMO brand and execute a go-to-market strategy.
Strategic Approach
That’s Nice undertook a discovery and documentation process across Servier’s 16 facilities to provide the information to build an effective go-to-market strategy for an embedded CDMO business launch. We also provided Servier’s team with consultancy to support this launch, working directly with the leadership and sales teams to develop new business proposals, pricing strategy, and a basis for lead generation.
Meeting & Exceeding KPIs
Servier CDMO was successfully launched in under six months, establishing a robust market presence and rapidly building a strong client base. Within five years, the business achieved significant milestones, demonstrating its capability to meet and exceed performance targets through strategic execution and market penetration.
