Antibody and Biosimilar Production for in vivo Research – CDMO
Bio X Cell is the leading global provider of in vivo-ready antibodies and custom antibody solutions. Its team sought to reposition the company’s target audience from academia to a more commercial biopharma audience.
That’s Nice conducted UX testing of the existing Bio X Cell website to inform an updated approach that would better align with the needs of the target biopharma clients. A comprehensive rebrand, encompassing logo, key art, and messaging, supported the elevated experience and marked the beginning of a new chapter of growth for Bio X Cell, ultimately driving digital engagement among its new target audience.
The repositioning equipped Bio X Cell with a digital ecosystem designed to capture a more commercially focused audience.
