Avid Bioservices
Mammalian-Based Biologics Development / Advanced Therapies Manufacturing – CDMO
Goals & Objectives
Avid Bioservices is a biologics and advanced modality CDMO that evolved from a biotherapeutics company called Peregrine Pharmaceuticals. It needed to reposition from an embedded CDMO into a pure-play cGMP biologics outsourcing partner.
Strategic Approach
Collaborating closely with the Avid leadership team, That’s Nice focused exclusively on digital campaigns across multiple channels that drove awareness to foster top-of-funnel leads, and engagement to foster mid-funnel leads. This, along with investments Avid made in its own capacity, combined to build a robust pipeline.
Meeting & Exceeding KPIs
The campaigns sustained a high volume of SQLs, even during the turmoil and disruption experienced during the COVID-19 pandemic. This success continued post-pandemic, cementing recognition of Avid as a leading pure-play biologics CDMO.
