Actylis
Integrated Fine Chemicals & Raw Materials Manufacturing / Sourcing – CDMO
Goals & Objectives
Aceto – a specialty materials distribution company – approached That’s Nice after its acquisition by New Mountain Capital. Having acquired seven manufacturing businesses to consolidate with Aceto, the private equity firm was looking for the right strategy with which to move forward.
Strategic Approach
With the Aceto brand having been in Chapter 11, and previously known for 70 years as a distribution business, we made the recommendation to unify it with the seven acquired assets under a new brand name – establishing a new story and leaving past perceptions behind. In doing so, we positioned it as a hybrid manufacturing and distribution company.
Meeting & Exceeding KPIs
The new Actylis brand supported a successful internal integration of cultures across the eight businesses. It also positioned the business as a flexible partner for sourcing and manufacturing. The marketing was set up to hand back to an internal team after the repositioning.
