Exploring the agency’s deep-rooted exhibit culture, which dates all the way back to work with UNICEF and UNFPA in the early ’90s, on today’s Road to 30 Years installation. Check out the full journey on www.pharmasalmanac.com.


Exploring the agency’s deep-rooted exhibit culture, which dates all the way back to work with UNICEF and UNFPA in the early ’90s, on today’s Road to 30 Years installation. Check out the full journey on www.pharmasalmanac.com.

From chrome Mini Coopers, to Ford Interceptors, to racing yachts, we love our vehicles on “Road To…”. But where did this need for speed come from? Find out on today’s episode of The Road to 30 Years. Check out the full journey on www.pharmasalmanac.com.

The “Road To…” is (normally) all about the scientists. How did we come up with this model, and why? Find out on today’s episode of the Road to 30 Years. Check out the full journey on www.pharmasalmanac.com.

“Where did you come up with your company’s name?” is easily the most common question we get asked. If you ever wondered, now’s your chance to find out. Check out the full journey on www.pharmasalmanac.com.

Today, the Road to 30 Years takes us to Times Square to hear the tale of how we became a full-blown science agency. Check out the full journey on www.pharmasalmanac.com.

Next stop on the Road to 30 Years is the East River Bikeway and Esplanade, the first project That’s Nice ever worked on three decades ago. Check out the full journey on www.pharmasalmanac.com.

We’re on the road again! First stop: 235 East 13th Street, where That’s Nice was started by Nigel out of his sixth-floor apartment. Oh, and Mark Allen may have been a witness to a crime during his first visit. Check out the full journey on www.pharmasalmanac.com.

The final artwork for The Road to 30 Years is ready to roll. Keep your eyes peeled for our September 2nd launch!

Over a million impressions on this photo of Nigel and Mark riding the train in ’95. What can we have go viral next?

Thanks to everyone who made this year at BIO one of the best yet, both on the Spirit of Boston for our 30th anniversary bash and at the Boston Convention Center for the show itself. We’re so excited for what’s in store for the second half of 2025!