Yourway
Biopharmaceutical Clinical Trial Support & Temperature-Controlled Logistics – CSO
Goals & Objectives
Yourway is a global clinical supply chain logistics partner. Lacking any formal marketing, Yourway approached That’s Nice to build a go-to-market strategy that could help its achieve a position as the leading privately owned company in the space.
Strategic Approach
That’s Nice collaborated with Yourway in developing a strategy and associated branding that would support the goal to lead the clinical trial logistics space. This plan required a complete overhaul of every aspect of Yourway’s strategic and tactical marketing.
Meeting & Exceeding KPIs
Yourway saw an enormous increase in its valuation, achieving an unprecedented revenue peak at the height of the COVID-19 pandemic, cementing the company’s position as a leading logistics provider. The new branding and digital platform allowed Yourway to grow into a legitimate competitor that could go head-to-head with long-term industry giants like Marken and World Courier.
