Touchlight

Novel Synthetic DNA Developer / Enzymatically Produced Synthetic DNA Manufacturer – CDMO

Goals & Objectives

Touchlight is a European CDMO that has developed a novel synthetic DNA vector – doggybone DNA (dbDNA) – and an enzymatic manufacturing process capable of producing synthetic DNA at unprecedented speed, scale, and purity. The company needed an aggressive push to drive awareness for its technology and fill its manufacturing pipeline.

Strategic Approach

To achieve this, we developed gated thought leadership content around the benefits of using synthetic DNA in advanced therapy development over traditional pDNA, and how Touchlight’s novel DNA sequences and manufacturing process can further optimize production of these materials.

Meeting & Exceeding KPIs

Campaigns captured leads through form fills and positioned Touchlight as an innovative synthetic DNA manufacturer. Universities and Big Pharma have already begun using Touchlight’s processes and supply to further their research.

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