Federal Equipment Company
Used Industrial Pharmaceutical Manufacturing Equipment Specialist – CSO
Goals & Objectives
Federal Equipment Company is a multi-generational family-owned business specializing in buying and selling used pharmaceutical processing and packaging equipment. Federal Equipment engaged That’s Nice to develop a differentiating position against virtual companies encroaching on its market share.
Strategic Approach
Early in the relationship, That’s Nice built a differentiation position to strengthen awareness of and engagement with the Federal Equipment brand, proactively countering less established virtual competitors. That’s Nice then built a comprehensive go-to-market strategy to expand into the biopharma space, targeting strategic relationships with auction houses, the turnaround community, and realtors.
Meeting & Exceeding KPIs
Federal Equipment Company has maintained a relationship with That’s Nice for over a decade. It is now widely recognized as the market leader in used equipment, boasting a robust digital communications platform capable of feeding the entire sales funnel.
