CPL

Semi-Solid and Non-Sterile Liquid Drug Product Development & Manufacturing — CDMO

Goals & Objectives

CPL (Contract Pharmaceuticals Ltd.) is a specialty CDMO with deep expertise in sterile manufacturing and pharmaceutical development. Despite a strong operational track record, CPL had conducted little marketing activity for over a decade and suffered from low market awareness, a dated brand identity, and limited visibility among prospective partners.

Strategic Approach

That’s Nice worked with CPL and its private equity ownership to rebrand the company and rebuild its market presence, developing a refreshed identity and messaging framework around CPL’s technical expertise, reliability, proven track record, and customer-focused development approach.

Meeting & Exceeding KPIs

Established a modern brand and equipped CPL with the tools needed to rebuild and feed its commercial pipeline.

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