That’s Nice – Strategy, Branding, and Insight for Science-Driven Companies

"I highly value the unique combination of That’s Nice’s deep knowledge about our industry and their great skill in helping us to develop brand messaging and visual marketing."

Mark Womack, Chief Executive Officer (2023-2025), BioCina

"I have had the personal pleasure of knowing the guys at That’s Nice for over 25 years. In 2019, we chose them to assist in launching our new websites and marketing plan."

Scott Martin, President, Fine Chemistry Services (1995-2021), Albemarle FCS

"The innovative thinking, commitment, and creativity we have gotten from That’s Nice over the years have helped me to implement and deliver on my vision as CEO of Alcami."

Stephan Kutzer, President & CEO (2014-2019), Alcami

"I worked with That’s Nice on multiple strategic brands from Performance Chemicals, Industrial Wax and Fluorine Chemistry while heading up marketing at AlliedSignal Specialty Materials Industrial Wax. I have always been a friend of the agency and admire the work they've done. That's Nice has grown because they listen to the needs of the industry and deliver creative solutions for today and tomorrow."

Pam Roach, Director Marketing (1984-2001), AlliedSignal (Honeywell)

"That's Nice has supported us for over two decades – from our early days at Aerojet to our transition to AMPAC Fine Chemicals. Recently, AMPAC Fine Chemicals was acquired by SK Holdings, leading to the formation of SK pharmteco. With exciting times ahead, we look forward to many more years of success with That's Nice as we evolve into an integrated, global CDMO."

Aslam Malik, CEO (2016-2019), Ampac Fine Chemicals

"That’s Nice has supported multiple portfolio companies over the years, creating world-class branding, messaging, and content that has added significant value. Congratulations on 30 years!"

David Q. Anderson, General Partner, Ampersand Capital Partners

"That's Nice has grown tremendously and has shown continuous support for my ventures throughout the years. I met Nigel 26 years ago when he was purchasing media from me at CMR Magazine. Now, he is rebranding entire companies."

Kurt Weber, Director of Marketing (2009-2016), Archery Trade Association

"I enjoyed years of partnership with That’s Nice, building a distinctive CDMO brand, as well as a hard-working family culture. Working together, we drove increased value for Ash Stevens, until it was time to divest."

Dr. Stephen Munk, CEO & President (1997-2017), Ash Stevens

"We worked with That's Nice for many years. They helped elevate ATPGroup to be a leading supplier to the wine, beer, food, pharmaceutical, and tartaric acid markets."

Luca Zanin, President, ATP Group

"As Avara continues to build and evolve our company values, we trust That’s Nice to effectively convey our message and image to the global market."

Andy Glanville, Executive Vice President & CFO (2015-2022), Avara Pharmaceutical Services

"I've known Nigel for 20 years and have been working with That's Nice for four. Our collaborations have consistently driven our projects forward. Their strategic insights into the biologics market, paired with their creative approach and out-of-the-box thinking, have helped us to align our operations more closely with the evolving needs of our clients."

Nick Green, CEO (2020-2025), Avid Bioservices

"That's Nice has proven their commitment to BioVectra over the years, remaining our agency through changing leadership."

Heather Delage, Chief Commercial Officer (2000-2025), BioVectra

"When I was first introduced to That's Nice, I thought 'That's a funny name for a company, what do they do?' However, they helped us successfully rebrand Capsugel prior to our acquisition by Lonza in 2016. It was a collaborative team effort with Nigel and Mark really complementing and challenging our views of the business."

James (Jim) Coward, VP, Marketing - Mammalian & Microbial Development & Manufacturing (2018-2026), Capsugel (Lonza)

"I met Nigel 27 years ago. I was with one of the first companies to give business to That's Nice. They have now evolved into a multi-faceted marketing agency, serving clients across the entire pharma and biotech space. I continue to work with them today."

Joe Carleone, Founder & Managing Partner, Carleone Partners

"That's Nice is a valuable partner for Castleford Capital. Together, we explore investment opportunities spanning across the life science industry."

Jeff Marlough, Managing Director, Castleford Capital

"As the sell-side advisor for Therapure's divestiture of our contract manufacturing business, Catalyst needed a partner who could navigate the complexities of the transaction and maximize value. That's Nice’s expertise was instrumental in securing a buyer."

Gabriel de Alba, Managing Director & Partner (2010-2024), Catalyst Capital / Therapure BioPharma

"After a series of rapid site acquisitions, Cenexi needed to convey a fresh image to the global pharmaceutical market, and That’s Nice was instrumental in building a brand that accomplished just that."

David Gaubert, Business Developer – Contract Manufacturing, Cenexi

"That's Nice is highly integrated and very well connected across the life science space, offering value unlike any other traditional agency I’ve ever worked with."

Jeremy Caudill, Owner, eauLife North America

"That's Nice took care of my marketing needs while I was running a business unit at DSM Pharmaceuticals. Since then, I'm happy to say we have developed a personal friendship."

Luca Mantovani, CEO (2018-2020), Eigenmann and Veronelli

"As investment bankers, we look for firms that demonstrate focus and domain expertise. That’s Nice is highly focused in the CDMO space, which translates to a depth of industry knowledge that is unparalleled in the agency space."

Ed Soh, Managing Director, Excel Partners

"That's Nice has evolved and grown tremendously over the past two decades. At my previous company, I remember buying promotional gifts from them during their early days for use at trade shows. Now, seventeen years later, I’m collaborating with That’s Nice on technical thought leadership articles."

George Hlass, Senior Director, API Business Development (2012-2022), Fareva

"That's Nice proved to be a valuable asset in helping us generate new leads by growing our brand, media, and trade event programs. They are an extension of our internal team, supporting Federal Equipment for more than 11 years."

Justin Kadis, President of Emerging Business, Federal Equipment Company

"As a new entrepreneur, That's Nice provided the guidance I needed to market my two companies."

Greg Jenkins, President, Flinchbaugh

"After a major plant incident, we worked closely with That’s Nice to produce a highly technical, highly complex guide to the safe handling of organometallics."

FMC Lithium, Organics Global Marketing Manager, FMC Lithium

"That’s Nice was an incredible partner in guiding ForDoz through a complex evaluation and valuation process. I truly feel that their strategic support and acute understanding of our industry were key factors in achieving a long-term successful outcome. Their representation ensured that our unique strengths in liposomal drug delivery were clearly communicated and valued."

James He, CEO, ForDoz Pharma

"Formulated Solutions worked closely with That’s Nice to develop and execute a new digital platform, which continues to be well-received by our innovation-focused Marketing Partner customer base."

Eric Dann, Founder & CEO, Formulated Solutions

"We worked with That's Nice as we collectively rebuilt the brand of Gallus BioPharma, resulting in an industry award for the brand, and ultimately Gallus successfully sold to Patheon/ThermoFisher. That's Nice was a strategic partner in increasing our enterprise value."

Joe Coffey, Chief Commercial Officer (2012-2014), Gallus BioPharmaceuticals

"That’s Nice is more than just a creative agency. Their team has been an essential partner in supporting GBI Bio’s rebranding."

Darrin Schellin, CEO & Board Member (2022-2024), GBI Bio

"That’s Nice has been a tremendous partner to Genezen in my time as CEO, and in prior companies I was a part of in various leadership roles as we built and scaled businesses. They know the CDMO space better than most firms, and can really partner with their customers to drive creative branding, website rebuilds, and PR strategies that drive customer acquisition and engagement."

Steve Favaloro, Chairman & CEO, Genezen

"That's Nice's strategic marketing services supported the launch of the Grifols Recombinant Protein business unit from the ground up. I am so grateful for the outstanding work from their team and their sustained efforts over the years."

Ramon Biosca, Vice President & General Manager (2014-2020), Grifols

"Our primary decision driver for contracting That's Nice was for their specialized expertise in the CDMO market. We are very pleased with the work they have completed for us over the past 11 years. We are looking forward to working with them to expand two new business segment technologies."

Oriol Prat, Global Director, IV Solutions & Contract Manufacturing (2014-2026), Grifols Partnership

"While leading the GSK third-party sales business, I gained a greater appreciation for the wide range of services That's Nice offers."

Kristof Szent-Ivanyi, Head of 3rd Party Business (2004-2017), GSK

"We have a close relationship with That's Nice. Together, we share management techniques and strategies to best serve our customers around the world."

Haig Armaghanian, Founder & CEO, Haig Barrett

"Coming from the world of management consulting for healthcare and biopharma, I see That’s Nice as a place I would like to work one day."

Constantin Loghinov, Senior Manager, Global Marketing (2011-2015), Hospira One2One

"After years of working with other agencies, That’s Nice brought knowledge and immediate value to the iBio brand through both its digital marketing and business services."

Tom Isett, CEO & Chairman (2020-2022), iBio

"That’s Nice and Icagen share a passion for science and discovery."

Doug Krafte, Chief Science Officer (2015-2020), Icagen (Ligand Pharmaceuticals)

"To say That’s Nice is the pharma industry’s premier agency is an understatement. I’ve collaborated with them across three companies, and will continue to do so for years to come."

Hank Nowak, Vice President, Commercial Development (2023-2024), Infinity Laboratories

"I remember the first time I met That's Nice, more than 25 years ago. They have come a long way since then and I'm happy to witness such a successful, decades-long journey."

John Dillon, Ph.D., President, JLD Pharma Consulting

"For the past 12 years, I have spoken with the team at That’s Nice on a weekly, if not daily, basis. Their Insight and unprecedented intelligence in the CDMO industry, allows me to make informed decisions. Their delivery supports my growth."

Russell Harris, Founder & Managing Director, K-CRAB

"I have over 17 years of business partnership and friendship with That’s Nice. They are impeccably detail-oriented and understand their market. I am also fortunate that both of my daughters have interned at That’s Nice and their experience with the team has provided them with an excellent stepping stone In their career development. I trust and value the team at That’s Nice!"

Bernardo Estupinan-Gaisbauer, Vice President, Business Development (2014-2020), KBI Biopharma

"That's Nice developed Kincell's brand identity, effectively positioning us as a leading cell therapy CDMO. Their understanding of the biotech sector helped create a brand strategy capable of resonating with biopharma companies and investors in the cell therapy space."

Bruce Thompson, CEO (2024-2025), Kincell Bio

"That's Nice was the key to our success in connecting with our audience in a meaningful way. Their strategic insights and innovative approach have helped us redefine List Bio's presence."

Jonathan Yongwan, CEO (2021-2025), List Bio

"That’s Nice’s commitment to our success is evident in every step of our partnership. Their strategic guidance has allowed us to enhance our capabilities and drive innovation, such as in The Solubility Company. The substantial investment and support from their team have been game-changing for Microsize, supporting us in adopting new particle sizing technologies."

Derek Hennecke, Chairman of the Board, Microsize

"Back in 1995, the New York City Economic Development Corporation (NYCEDC) hired That’s Nice to produce the artwork for the city’s first waterfront development project."

Dave Kane, Executive Vice President – Capital Division (1997-2012), New York City Economic Development Corporation

"We built a world-class biologics CDMO in EU, but faced challenges with entering the US biotech market. That’s Nice tackled this with some innovative positioning."

Vladas Bumelis, CEO & Chairman of the Board, Northway Biotech

"The partnership with That’s Nice has been transformative for Nu-Tek. When we launched the United States’ first animal-free peptone production facility, they were not only there to document this milestone but also supported us in refreshing our brand, ultimately elevating our visibility in the competitive market in which we operate."

Thomas Yezzi, Founder & President, Nu-Tek BioScience

"Olon Ricerca Biosciences has engaged with That's Nice on multiple consulting projects with focus on M&A."

Luigi Trussardo, CEO (2017-2022), Olon Ricera Bioscience

"That's Nice helped Capua BioServices reach great heights by driving exposure and awareness through their Pharma's Almanac platform."

Elise Meulenbroeks, Director of Strategic Accounts, Olon SpA

"After offering to buy That’s Nice in 1997 and working together for many years thereafter, I am pleased to be able to say our business relationship has evolved into a friendship."

Charlie Guthrie, Owner & President (1997-2022), Pacifico

"I worked with That's Nice on the UBM-CPhI Worldwide advisory board. Over a 5 year period, we successfully doubled attendance from 25,000 to 50,000."

Lukas Utiger, Division President (2014-2019), Patheon

"That's Nice is a fascinating company. They are passionate and knowledgeable about many subjects across the industry and they still find time to race Lamborghinis!"

Hannes Teissl, Chief Business Officer & Executive Board Member, Polpharma Biologics

"That's Nice is my immediate go-to for branding, scientific content, and strategic marketing. The Prolytix sales team saw a remarkable increase in conversions over our previous agency's work once we engaged Nigel's team."

David Halverson, President & CEO (2023-2025), Prolytix

"That's Nice was a key player in our expansion and assisted in finding our first biologics site outside of Europe. To say they went above and beyond as an agency is an understatement."

Dr. Frank Mathias, CEO (2016-2023), Rentschler Biopharma

"As a Marketing Communications Manager, I worked closely with That’s Nice and can attest to the fact that the agency’s creative output was consistently exceptional."

Dennis Glock, Marketing Communications Manager (1999-2009), Rohm & Haas

"The ongoing research and technical content produced in partnership with That’s Nice has greatly advanced our company’s thought leadership in the industry. Their dedication to understanding our needs and delivering quality work is exceptional."

Kevin Sharp, Executive Vice President, Head of Sales and Operation, Samsung Biologics

"As the person responsible for strategic planning, partnerships and financial oversight, I trust That’s Nice to help bring our CRO into the future."

Alexander Fetkovsky, CEO, SanaClis

"The expertise That’s Nice brought through their consulting work and facility advisement was instrumental in guiding Scorpius. Their strategic foresight and attention to detail set them apart as true partners in our success."

Jeff Wolf, Founder, Chairman & CEO (2021-2025), Scorpius BioManufacturing

"The first time you meet Nigel and his team, you see and feel the high potential of creativity. The second time, you confirm that they are a creative, customer-oriented team. At last, you enjoy the past 6 years of collaboration, helping us in designing our CDMO brand and supporting us for new developments as we grow the business."

Patrice Martin, Site Director (2002-2019), Servier CDMO

"That’s Nice has been a value-added partner to Signet Healthcare, providing us with ongoing industry knowledge and competitive intelligence. Their strategic insights and commitment to supporting our growth have made a significant impact, ensuring that we are always well-positioned to navigate the complexities of our industry."

Nikhil Puri, Managing Director, Signet Healthcare Partners

"I was one of the first industry professionals to recognize and interact with That’s Nice during the SOCMA Management conferences. I am pleased to see that That’s Nice is still innovating and adding to their services. That’s Nice is uniquely qualified to create brand value. It’s nice to know That’s Nice!"

Nitin Parekh, VP/Executive Director – Strategy & Business (2005-2023), SK Biotek

"That’s Nice is a true partner to Sosna, as we work together to blaze new trails through the CDMO space."

Erica Sosnowski, Founder & President, Sosna & Co.

"That's Nice has supported SPI Pharma's marketing needs for the past 9 years. We trust their technical knowledge and ability to deliver."

Bill McCarthy, Director of Global Marketing (2018-2025), SPI Pharma

"StageBio was born out of multiple acquisitions and we chose That’s Nice for their expertise to work with us through the initial integration and new brand launch."

Sam Jeffrey, Vice President, Biorepository and Supply Chain, StageBio

"That’s Nice has hired several of my masters’ students as interns, and I am pleased to see the company offering new and innovative services after 30 years in business."

Cenk Sumen, Chief Technology Officer (2019-2022), Stemson Therapeutics

"That’s Nice increased our exposure in the market and enabled us to reach new market segments. Specialty generics is an ever-evolving market. That’s Nice and its network are fundamental for any company in this space to stay ahead of the game. I am confident that our strong relationship will drive growth for both companies."

Ori Gutwerg, VP, Head of US Generic Rx (2019-2021), Taro Pharmaceuticals

"That’s Nice was instrumental in the successful sale of our business to PI Industries. Their representation on the sell-side was marked by strategic expertise and a deep understanding of the market, ensuring a seamless process that maximized value for our company."

Pooran Chand, Co-Founder & CEO (2005-2023), Therachem

"That's Nice built the brand for Brammer Bio, but Pharma's Almanac also gave us a unique platform to grow awareness through thought leadership content. Our articles reached a broad audience, and we carried that momentum with our integration into Thermo Fisher Scientific."

Dr. Richard Snyder, VP, Science and Technology, Pharma Services (2014-2026), Thermo Fisher

"Having been in the pharmaceutical market for over 40 years, I’ve chosen That’s Nice to work on the last two companies I’ve built from the ground up. They are a group of highly competent, experienced and customer-focused professional who continue to make a major contribution to our success."

Tim Tyson, Chairman & CEO, TriRx Pharmaceutical Services

"That's Nice rebranded Unither Pharmaceuticals to introduce us to the US market after our acquisition of the UCB facility in Rochester."

Kevin Haehl, General Manager for NA, CEO of US Subsidiary (2013-2017), Unither Pharmaceuticals

"We worked with That’s Nice to further lead generation, utilizing their FTE services which included defining the portfolio of companies and identifying compounds and phases specific to our capabilities."

Mary Lee Schiesz, Account Executive (2014-2019), UPM Pharmaceuticals

"That’s Nice has been an invaluable partner on our journey. During Wheeler Bio’s Series A fundraising, we turned to That's Nice for strategic support. Through their insights and network, they played a key role in the successful completion of the $31 million raise, helping to secure the capital necessary to drive Wheeler Bio’s next phase of expansion."

Jesse McCool, Co-Founder & CEO (2020-2024), Wheeler Bio

"It’s been 27 years since our initial meeting at a SOCMA event, and That’s Nice continues to grow and evolve its portfolio of professional services."

Brett Reynolds, Global Business Director (1994-2024), WR Grace & Co. (Synthetech)

"I've worked with That's Nice over the last 17 years through each one of the senior positions I've held at DSM, Samsung, Catalent, Abzena, and WuXi. I look forward to continuing my personal and business relationship with them for many more years."

Min Park, MBA, Global Head of Commercial Operations (2018-2022), WuXi Advanced Therapies

"After seeing the successful work That's Nice has produced for the industry over the years, I decided to hire them for Yourway. We saw immediate value when they rebranded our company in 2019."

Gulam Jaffer, President, Yourway

"That’s Nice played a tremendous role in making the Wheeler Bio brand what it is today. Their deep industry knowledge, strategic approach to marketing, and commitment to partnering have proven invaluable to us, from the brand’s inception through to the launch of our clinical-scale manufacturing facility."

Jesse McCool, Co-Founder & CEO (2020-2024), Wheeler Bio

"That's Nice has supported us on our growth path from a first mover into a promising niche in the pharma industry to a company ready to scale. For instance, when we needed to establish a board of directors after our recent fundraising round, That's Nice stepped up to the challenge. Their network and industry expertise proved invaluable as they assisted us in identifying and securing a key board member."

Michael Sokolov, Co-Founder & COO, DataHow AG

"The work That’s Nice performed for Scorpius during our company’s rebranding speaks volumes about their team’s talent and strategic prowess. They designed for us a go-to-market strategy that not only elevated awareness for our brand at a pivotal juncture, but also ensured Scorpius became a household name among key decision-makers, all underpinned by an unforgettable launch event at DCAT. Together, we made something extraordinary."

Jeff Wolf, Founder, Chairman & CEO (2021-2025), Scorpius BioManufacturing

"Ampersand has worked with That's Nice since 2014 across a number of companies in our life sciences portfolio. Now we're leveraging their specialized life science expertise to reinvigorate the Ampersand brand itself."

Geoffrey P. Teillon, Partner, Ampersand Capital Partners

"For more than 11 years, That’s Nice has supported Federal Equipment Company in both strategic and creative capacities, and we look forward to continuing to grow together."

Adam Covitt, President, Federal Equipment Company

"The That's Nice team has proven to be an invaluable partner for several of our portfolio companies. When we merged three organizations to create a unified advanced modalities CRO, That's Nice expertly spearheaded the development of the new ProtaGene brand. Their consistent delivery of high-quality results across multiple projects has solidified their status as a trusted collaborator."

Marina Pellón-Consunji, Partner, ProtaGene / Ampersand Capital Partners

"After being introduced to That's Nice by Gustavo Mahler, they documented our facility in Buenos Aires and supported us in developing content aimed at English-speaking audiences. This has been instrumental in helping us bring biosimilars to underserved markets."

Santiago García Belmonte, President, Biosidus

"When we hired That's Nice 10 years ago. We had one request – to put BioVectra on the map, and they did. We are proud of the work they have done for us."

Oliver Technow, CEO (2015-2025), BioVectra

"That’s Nice came recommended to us by Stephan Kutzer, and they have certainly lived up to their reputation. Their strategic insight and creative approach have been extremely impactful for Coriolis. We look forward to continuing this engagement."

Silvia Steyrer-Gruber, CEO, Coriolis Pharma

"The team at That’s Nice has been an invaluable partner in Tedor’s journey through expert advice and business transformation that has elevated our company. Their knowledge and strategic insights have made them an essential part of our success."

Laura Iorio, CEO, Tedor Pharma

"I've had the privilege of knowing and working with the team at That's Nice since 2008. Throughout the years, they have consistently showcased their innovative spirit, seamlessly combining creativity with advanced scientific expertise and industry knowledge."

Min Park, MBA, Chief Business Officer (2022-2024), Aton Biotech

"That’s Nice's understanding of the life sciences industry is remarkable. While it would take most agencies some time to understand the industry, That’s Nice is ready to focus on objective rebranding and repositioning work from day one. Their support helped a successful launch of Yourway’s new and updated brand."

Leandro Moreira, VP, Marketing & Business Development (2018-2024), Yourway

"From the moment we started working with That’s Nice, there was an immediate connection. Their ability to understand our vision and translate it into impactful digital initiatives has made them a valuable partner in our journey. I highly recommend them."

Michael Kallelis, CEO, Mikart

"That’s Nice knows this industry inside and out. You’d be hard pressed to find an agency with a more dedicated team or deeper insight into what’s powering today’s pharma industry."

Laura Iorio, CEO, Tedor Pharma

"I’ve been collaborating with That’s Nice for more than 15 years, creating impactful business opportunities and meaningful friendships along the way. Congratulations on 30 years!"

Gustavo Mahler, CEO (2023-2026), Cellistic

"The team at That’s Nice played a crucial role in the successful launch and branding of Inceptor Bio, shaping the brand’s identity, and positioning us effectively. Their dedication and expertise made the entire process seamless, and the results have exceeded our expectations."

Shailesh Maingi, Founder & Executive Chair, Inceptor Bio

"We choose That’s Nice as our agency because we trust their guidance, insights, and creative instincts."

Jeanne Thoma, President & CEO (2017-2020), SPI Pharma

"That’s Nice has been a crucial partner in helping Fab Biopharma get off the ground. Their keen understanding of the biotech industry and commitment to advancing women’s health have been a driving force in shaping our early strategy."

Gardiner Smith, Founder & CEO, Fab Biopharma

"That’s Nice is defined by its team’s ability to translate complex concepts into clear and engaging messages that resonate with scientific audiences. This, along with their deeply strategic approach, made them an ideal partner."

Federico Pollano, CCO, IDT Biologika

"As a client, I enjoyed working with That's Nice so much that I chose to join their team to build with them for the next 30 years. They are great people to work with and work for."

Gwenael Servant, Managing Director (2016-2019), Servier CDMO

"That’s Nice has been an essential partner in the early stages of launching CircNova. Their deep industry knowledge and strategic guidance have been invaluable as we establish our position in the circular RNA space. Their support has given us the foundation needed to drive innovation and growth from the very start."

Crystal Brown, CEO & Co-Founder, CircNova

"For the past five years, That’s Nice has been a trusted ally in JOINN’s journey. Their strategic insights and unwavering support have played a crucial role in our success, helping us navigate the complexities of the industry with confidence."

Ramon Biosca, Vice President of Commercial Operations (2023-2026), JOINN Biologics

"For many years, I have turned to That's Nice for their industry expertise and strategic support. Their deep industry knowledge, extensive network, and resources have made That's Nice an invaluable partner."

Daniella Kranjac, Founding GP, AVANT BIO

"Nigel’s personal financial involvement has been an important part of EnteroBiotix’s journey. His team’s expertise has been instrumental in securing the financial resources we need, particularly in the USA. Additionally, their deep industry knowledge, particularly in the microbiome space, has provided us with invaluable guidance and support."

Dr. James McIlroy, CEO, EnteroBiotix

"That’s Nice has been an incredibly collaborative, responsive partner. When building the Frontier brand, their strategic guidance and creative support were instrumental in maximizing the impact of our $1.5 billion infrastructure commitment, empowering us to position Frontier Scientific Solutions as a disruptive force in the life sciences logistics space."

Steve Uebele, CEO, Frontier Scientific Solutions

“Our project with That’s Nice involved overcoming deeply complex technologies — the kind that demand patience, partnership, and persistence. Despite an extended timeline, both teams worked seamlessly to resolve obstacles, demonstrating That’s Nice’s commitment to collaboration and long-term success.”

Christopher Conway, CEO, Bio X Cell

“After a successful project with Polpharma Biologics, we selected That’s Nice for their proven ability to translate scientific excellence into brand passion. The result captured the ‘WOW’ factor we were seeking and established our identity as a standout biologics CDMO.”

Dr. Adriana Kiędzierska – Mencfeld, Chief Executive Officer, Rezon Bio

"That’s Nice provided Afton Scientific critical thought, guidance, and design execution that reflected our ambitions to become a market-leading brand in the sterile CDMO space."

Thomas Thorpe, CEO, Afton Scientific

"That’s Nice brings a unique, creative flair to everything they do, while never sacrificing the science behind their clients' work. Their ability to balance creativity with a deep understanding of life science made them an ideal partner for Experic."

David Wood, Chairman & CEO (2021-2026), Experic

"When Actylis brought together multiple specialist acquisitions under one brand, That’s Nice guided us through a complex repositioning with clarity and precision. Their team listened deeply to our legacy strengths, translated them into a unified narrative and identity, and helped us present a cohesive global value proposition."

Gearoid O’Rourke, VP, Global Marketing (2021-2023), Actylis

“Working under tight timelines and across multiple facilities and cultures — from entrepreneurial teams to private equity stakeholders — That’s Nice brought exceptional flexibility and clarity to our rebranding effort. Their ability to listen, adapt, and align short-term needs with our long-term vision made them a trusted partner at every stage.”

Nicolas Fortin, CEO, Codis

“That’s Nice helped us translate highly complex automation technology into a compelling, differentiated story that U.S. audiences immediately understood. Their team moved quickly, thought strategically, and delivered a digital platform that became a true engine for inbound demand. They didn’t just help us launch in the West—they helped us establish CellBri as a serious global player.”

Yuran Li, VP and GM, Global Markets (2024-2025), CellBri

“Our technology represents a fundamental shift in how APIs and drug products can be manufactured, but convincing the industry to rethink decades of convention is no small task. That’s Nice helped us articulate not just what our platform does, but why it matters. They brought structure, scientific credibility, and narrative clarity to a very complex value proposition.”

Salvatore Mascia, Founder & CEO, Continuus Pharmaceuticals

"I’ve known the team at That’s Nice for nearly 20 years, and it was rewarding to finally work together. Their team supported Curewell Capital during due diligence for its acquisition of Wilmington PharmaTech and continued to partner with us on strategic positioning, the brand launch, and business development through introductions to specialty pharma companies. Their ability to listen closely to founder direction and translate it into a clear strategy was key to the success of this collaboration."

Kent Payne, Ph.D., Managing Director, Wilmington PharmaTech

“CPL was entering a pivotal moment in its evolution following new investment and a renewed focus on growth. The team at That’s Nice quickly understood both the technical depth of our capabilities and the challenges we faced with market visibility. They helped us modernize our brand, clarify our message, and equip our commercial team with the tools needed to communicate CPL’s value to partners around the world.”

Jan Sahai, Chief Commercial Officer, CPL

“I’ve had the opportunity to work with That’s Nice for more than a decade, beginning with the branding of Brammer Bio. Over the years, I’ve seen firsthand their ability to translate complex scientific ideas into clear, compelling platforms that resonate across the industry. With disAMR, that capability is being applied to build a platform that brings together awareness and advocacy in a way that can truly drive impact in the fight against antimicrobial resistance.”

Dr. Richard Snyder, Co-Founder, Chief Scientific Officer, disAMR