DIA Annual Meeting 2015
eClinicalOS, a subsidiary of Merge Healthcare, is a clinical trials management software that enables customers to capture, manage, and analyze clinical study data with more control, convenience and confidence. As part of a new campaign promoting better recognition and recall of the eClinicalOS brand, a new tagline was developed along with an illustrated character named eCOS. The new campaign was brought to life through an interactive custom exhibit where visitors could test drive the new eClinicalOS software. The exhibit also featured a photo booth, a large infographic, and a projected video highlighting the company’s service offering.
