DSM Pharmaceutical Products (DPP) was a business group within Royal DSM N.V. offering contract manufacturing and technology licensing in global pharmaceutical and biotechnology markets. Following a global brand rollout, DPP needed an updated exhibit presence to reflect the new corporate branding. A fully recyclable, cardboard-based approach was used to promote a focus on sustainability.
1 hanging sign, 2 sofa seating areas, reception counter, 3 high tables with stools, wood grain vinyl flooring
Cardboard, pvc panel, metal, foam board, vinyl flooring, Plexiglas, fishing wire, fabric
Overhead lighting, 1- 42" flat screen, 2 cardboard literature stands
Back wall with graphic, low seating area, 1 table with chairs, reception counter with lockable storage, wood grain vinyl flooring
Cardboard, pvc panel, metal, vinyl flooring, Plexiglas, foam board