That’s Nice was looking for a campaign that showcased our innovative approach and creative talent, in a way that highlighted a connection to the Life Science industry. Our science-based marketing and brand management campaigns have always shown what is possible to achieve when creative minds combined with research and strategy know how are deployed to the benefit of our clients.
The 2013 campaign concept was derived by looking at the market that dominated our client base – pharmaceutical / biopharmaceutical development – and recognizing that the BIO Show in 2013 would be in Chicago 120 years after a World’s Fair in the same city that occurred during a rich period in pharmaceutical and medical progress. This time period saw the transition to greater understanding and breakthroughs across scientific thinking. We decided to honor the market we were committed to by developing an old-time campaign celebrating its past by creating an authentic transformation to the 1893 era. We researched the World’s Columbian Exposition that took place in Chicago in 1893 and discovered the wealth of scientific innovation that was used and/or debuted at the event.