Global Rebranding

When That’s Nice began its relationship with PGI in 2008, the nonwovens industry had experienced more than a decade of steady growth due to rising demand for engineered materials around the world. PGI is a global leader in this industry, but it had a dated brand and fragmented business units and marketing materials. Its corporate image needed to reflect a united, integrated organization – one in which innovation, shared values and expertise defines its success.

That’s Nice closely collaborated with PGI to conceptualize an entirely new corporate identity and develop cohesive marketing tactics, positioning it appropriately as a leading innovator for the nonwovens market and audience.

In the summer of 2008, That’s Nice helped PGI launch a redesigned corporate logo and an entirely new website that allows its customers and potential customers to easily browse product lines in each of its four business units, as well as learn more about the company’s unparalleled nonwoven technology and expertise.

Additional supporting marketing tactics include corporate stationary and an HTML (electronic) newsletter, complementing and linking to the new website, which allows PGI to continue to better communicate industry trends, company news and product developments to customers, the media and other audiences around the world.