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That's Nice - Adventures in Choville
Marketing Agency
Our goal was to demonstrate how any story or
process can be conceptualized as an animation or motion graphics piece, and developed as a really compelling and dynamic presentation with multiple applications. This culminated in our light-hearted, fictional hamster world, Adventures in Choville.

In September 2009, That's Nice's hamster animation earned a prestigious pharma industry RX Club award for creativity in promotion.

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That's Nice - Antibody Immune Response
Marketing Agency
This is a biomedical animation of an antibody response to an influenza pathogen. The animation sequence is a technically accurate depiction of the interaction between multiple antibodies, white blood cells and pathogens. This was an R&D project for Nice Short, which demonstrates our capabilities in CGI animation with applications specific to life science.
 

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Croda Health Care
Pharmaceutical Health Care
The concept was to create an icon for the PureMax™ brand that would communicate the importance of including omega-3 fish oils as part of a healthy diet. A puffin character was chosen for its distinctiveness and because the bird's diet contains fish - and fish is harvested for omega-3 oils. The client was seeking to establish brand equity with end users, which could be used in co-operative marketing with customer companies. A storyline was written in which “Percy Puffin” explains the benefits of PureMax™ omega-3 fish oil to a family with young children.

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DSM Pharma Dosage Forms
Solid & Sterile Dosage Form Manufacturing
This DSM business unit operates a facility that is compelling if prospective customers visit. Our facility video merges live-action video footage with CGI graphics and enables trade show booths and presentations to showcase DSM's convincing capabilities and technology to a wider audience.



Full conceptualization, research, storyboard, video shoot, editing with integration of CGI animation, music layering and rendering to DVD.

 

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DSM Pharmaceutical Products
Pharmaceuticals & Biotechnology
Storyboard and custom animation with music layering and rendering to DVD.

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SGS
Quality Control & Testing Services
Conceptual development from existing strategy, storyboard, custom-built animation, music layering and rendering to DVD for use in a trade show booth and other applications.
 

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Polymer Group, Inc. (PGI)
Nonwoven Materials
Animation promoting PGI's sustainability initiatives with motion graphics.

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Rohm and Haas
Coatings Technology
Illustrated storyboard developed into custom-built animation, with rendering to DVD for use in a trade show booth.
 

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That's Nice CT Scanner
Marketing Agency
This animation uses an exploded drawing concept to convey the physical attributes and engineering of a computerized tomography (CT) scanner. This type of animated sequence is ideally suited for use in conferences, trade shows, sales presentations, and other applications where the focus is on component attributes.

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That's Nice Street Sweeper
Marketing Agency
This is a technical product animation, conveying the aesthetics and engineered components of a street sweeper. The exploded drawing sequence is very clear in the detail of the components and how the equipment is constructed, which makes it an effective sales tool - its primary use.
 

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Piramal Healthcare
Pharmaceutical APIs and Intermediates
Custom animation with music layering and rendering, with output to DVD and as digital file.

In September 2009, the Piramal Healthcare animation was part of an integrated marketing campaign that earned a prestigious pharma industry RX Club award for creativity in promotion. It also won a 2009 American Graphic Design Award.

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That's Nice
Marketing Agency
This was created by our animators as an example of how vividly communications can come to life with motion graphics.
 

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That's Nice
Marketing Agency
These conceptual studies in animation by Jason Zayas reflect our specific client needs.

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That's Nice
Marketing Agency
Character study in animation by Jason Zayas.
 

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Honeywell 410A
Specialty Chemicals
Cartoon-style illustration used to construct entire website content targeting high school students.

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That's Nice - Capabilities Reel
Marketing Agency
This reel showcases how vividly communications can come to life with motion graphics by featuring some of our favorite projects.
 

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HMS Animation
Information Technology
Software demo/tutorial created with Camtasia software. Incorporating captions, script, and voiceover.

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Lumilux
Specialty Chemicals
Flash animation promoting product applications.
 

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Domino Sugar
Food & Ingredients
Storyboard developed using Flash animation into a looped video promotion with voiceover. Output to DVD to play in trade show booths.

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Beamback.tv
Information Technology
Flash animation promoting technology in television product placement market.

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That's Nice Logo Development
Marketing Agency
Flash animation illustrating the typographic development of our own logo.
 

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That's Nice Game II
That’s Nice – Nice Game Too
Flash-animated online card game linked to a company promotion. Application on website.



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