Materials Science

That’s Nice first began serving materials science companies in 1997, and this has been a growing market for us ever since. In fact, it represents a collective of markets including specialty and fine chemicals, engineered fabrics, ingredients, technical equipment and other products manufactured for specialized purposes.

Despite these market distinctions, there are many similarities among the clients. They usually have manufacturing operations and sales representation worldwide, including multiple facilities and technology platforms. It is also common for their resources to evolve through strategic acquisition and divestiture. Clients typically have many account managers and participate in 15-20 trade shows or events globally each year, with around five that are major shows. Marketing needs are driven by this cycle of events, as well as tactics that serve direct sales and localized objectives, such as business presentations and product literature.

If we are the agency of record, we ensure consistent implementation of corporate or brand standards for the company or business group. At business unit or local level, we also support the needs of account managers or facilities that have dedicated needs. Brand standards are still implemented, but content and the strategic focus may be aligned with specific needs or regional audiences, including tactical marketing in multiple languages.