Clients

How We Work

We don't engage in work for a client without knowing or thoroughly researching the market, the audience, and other influential factors. We also like to forge a close relationship with each client, so we fully understand the company culture and operational capabilities. Whether this analysis is formal in terms of strategy or on our own initiative, it serves the client in terms of better results.

The project process begins with a brief or challenge from a client. We build an estimate, which outlines the scope of work, budget, and projected timeline. Once the project begins, the process depends on whether there is strategy or changes in creative direction involved, or if it is a straightforward tactical need.

Any new creative will be presented in the form of mood boards, which convey the aesthetic of contributory factors such as colors, type treatment, charts and icons, image usage, and layout. These are presented as PDFs, and the agreed process for rounds of review begins.

When creative is completed, we ask for a written sign-off, which can be in the form of an email or a signature on a hard proof. When providing full service for many of our clients, we then continue to manage the project through the printing process, fabrication, or publishing - so our ultimate delivery is the finished product. Finally, we review the project and process against criteria for success.