Retail

Having provided identity development, branding and packaging for consumer-focused clients for more than a decade — the retail client base for That’s Nice continues to grow.

Retail has been a focus for That’s Nice since its beginnings, when packaging concepts were designed, approved and produced for home consumer products placed for seasonal sale in U.S. super store businesses including Wal-Mart, Kmart and Target.

Other retail brand development, marketing and packaging has been provided in areas as wide-ranging as the automotive aftermarket, food and beverages, health and nutrition, home decoration, sports equipment and gifts.

Brand management and marketing for retail-focused companies deals with high volumes of products — potentially many categories of products with hundreds or thousands of SKUs. The channel to the customer can be solely web these days or a combination of actual retail and online store.

That’s Nice combines its retail marketing experience, the Nice Gift platform for eCommerce, and extensive web and content management system (CMS) knowledge to serve companies in this market.

“We acquired a business with a good reputation but the marketing was stagnated, using a dated catalog. That’s Nice rebranded the company with in-depth market research and also built a full eCommerce platform to put all our products online.”
OWNER & EXECUTIVE VP, SPORTS RETAIL BUSINESS

Send us a message if you would like to meet at a Retail trade show, or have us visit your booth.