That’s Nice has a legacy of work and knowledge in the automotive sector, both as a business and through the individual experience of key personnel.
Our client experience has varied from major automotive OEMs and subsidiaries to businesses seeking to reach global and domestic markets with niche aftermarket accessories or component technologies.
Manufacturers are facing continuing challenges relating to global market forces such as fuel costs and consumer confidence, and increasingly educated consumers are thinking about broader aspects of running vehicles. However, this can create opportunities for innovative technologies and niche products.
Market trends and demands vary enormously from regions like the U.S. and Western Europe to those like China, India, Eastern Europe and other fast developing areas.
Through its client base, That’s Nice has always had a strength in distilling technical information and features into compelling consumer-discernable marketing. Combined with industry knowledge and extensive capabilities in web, print and trade show tactics, this is very complementary with companies in automotive markets.
“In preparation for the SEMA and AAPEX shows, we were able to get new packaging, new marketing materials and distribute pre-show mailings. We believe these efforts paid off.”
CEO, AUTOMOTIVE AFTERMARKET MANUFACTURER
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