Primary Markets

The two primary client markets for That’s Nice are luxury home products and materials science. These account for around 85% of our business and there is roughly an even split between the two. Our origins in both stem back a long way to opportunities that came by way of people who had faith in our ability. Luxury home products dates back to 1996 and specialty materials to 1997.

Our philosophy is not to participate in markets without becoming heavily involved in them. This means visiting shows, reading publications, and forging relationships to ensure we can bring proactive value to clients. As our exposure in these markets has increased and our work has become widely known, it has naturally resulted in more opportunities.

There are in fact many similarities and common factors shared in these two markets. Clients in both have similar supply chains and manufacturing processes. They have highly knowledgeable customers and the sale is often technical to some degree. Consequently, there are many levels of resource or asset management required and most clients need extensive marketing support.