Market Knowledge

That’s Nice has never been an agency that sits back and waits to hear what a client needs. We believe that if we can be a proactive partner, understanding as much as possible about the client’s situation and the general market conditions, we can plan the marketing strategy together, as well as execute tactics. This nearly always works out to the client’s benefit. We also continually research the competitive environment for both current customers and new prospects. All of this represents an intrinsic part of our business model.

We strive to maintain a strong presence in the markets we serve, with visibility on the circuit, continual research and awareness of conditions, and ongoing relationships with the press. Our visibility is inevitably a big factor in the work we continually get in these markets, as it means we are always directly and indirectly marketing That’s Nice through our endeavors.

There are in fact many similarities and common factors shared in these two markets. Clients in both have similar supply chains and manufacturing processes. They have highly knowledgeable customers and the sale is often technical to some degree. Consequently, there are many levels of resource or asset management required and most clients need extensive marketing support.