Rohm & Haas
Commercial Producer of Fine Chemicals and Specialty Raw Materials – CDMO
Goals & Objectives
Research suggested that buyers perceived the century-old Rohm & Haas as having lost its innovative edge. To combat these perceptions, Rohm & Haas utilized a ‘Tunnel of Innovation’ at events, bringing audiences through a multi-sensory interactive tour of the innovative products and services the company was bringing to market.
Technical Details
- 30 x 60 ft / 9 x 18 m, built-for-purpose structure
- Eight 32” LED screens showing product info built into the tunnel
- R&H-branded 3D animation produced by That’s Nice
- Custom Molo paper accordion walls for meeting rooms
- Fabricated and stored at our San Diego, CA facility
- Union labor installed, Charlotte
