Marken
Clinical Trial Supply Chain Management, Logistics, and Transportation Services – CSO
Goals & Objectives
Marken, previously a mainstream courier, approached That’s Nice during a period of financial difficulty. Its parent company sought to reorganize the business as a dedicated specialty provider of clinical trial logistics and transportation. To break into this space and compete with existing leaders like World Courier and Fisher Clinical, Marken prioritized life science trade show attendance as part of its new go-to-market strategy.
Technical Details
+ 42.5 x 30 ft / 13 x 9 m custom wood and plexiglass structure
+ Open seating area with oversized private conference room
+ Custom in-built lighting with integrated LED screens
+ Fabricated and stored at our San Diego, CA facility
+ That’s Nice EU staff installed, Madrid
