GSK
Multinational Biopharmaceutical Development Corporation – Big Pharma
Goals & Objectives
GSK was interested in promoting third-party sales for its large portfolio of manufacturing assets around the world. North American and European trade shows provided a valuable platform for GSK’s sales teams to create additional revenue streams by licensing embedded CDMO service capacity as it became available.
Technical Details
- 21 x 55 ft / 6.5 x 17 m custom aluminum and vinyl structure
- Custom LED-lit entryway; up-lit foliage planters
- Private meeting room; open seating area
- Fully operational built-in kitchenette with running water
- Fabricated and stored at our San Diego, CA facility
- That’s Nice EU staff installed, Madrid
